How to write Taobao main image advertising words

The advertising words of the main image serve to explain the picture, and at the same time, it also achieves the purpose of attracting buyers' attention through the advertising words.

Due to the size limitation of the main image and the fact that the main image is too small when it appears on the search interface, there should not be too much copy on the main image, otherwise the main image will appear cluttered and the text will be too crowded. Together, they don't look clear, which affects their aesthetics. Therefore, it is enough for the copy on the main image to highlight a central selling point.

This central selling point can be explored based on your product. For example, it can be a particularly prominent feature point, a label targeting the attributes of the target customer group, price or promotional information, etc. In short, the copywriting must allow buyers to understand the most valuable aspects of your product at a glance.