What brand is North Face?

The North Face, the full name is The North Face, the Chinese transliteration is called Lesface, a famous American outdoor brand.

The North Face, this name comes from the coldest and most difficult to climb the north slope of the mountain. The image comes from Half Dome, which comes from Yosemite National Park in California, USA. The peaks in the park, so the Chinese name is "North Face", which means exploring the most difficult and dangerous outdoor spirit.

In 1997, The North Face adopted a new promotional slogan - "Exploration never stops", which has since become the brand's most important spiritual slogan.

Extended information:

World-renowned outdoor brands:

1. ARC’TERYX: recognized as the top brand of jackets. Both workmanship and technology are full of luxury! Arc'teryx is Canada's top outdoor brand, and together with Mountain Hardware, it is known as the best outdoor clothing manufacturer in the North American market. Founded in VANCOUVER, Canada in 1989, Arc’teryx was acquired by the Addidas-Salomon Group in 2002. Subsequently, in 2005, Salomon was split from the A-S Group and sold to the Finnish AmerSports Group.

2. THE NORTH FACE: There are also many travel friends in China called TNF and The NORTH FACE. Outdoor Manual prefers the name North, which is down-to-earth. North Face is now an international high-end brand, and it is almost the most influential international high-end brand in China. Although it is now affected by fakes and some negative news, the style and quality of its new products have not lost the style of a major manufacturer. We all need to keep our eyes open and don’t let fakes take advantage of small advantages.

3. SALEWA: Top German brand with solid workmanship and materials. Originated in Germany in 1935, it is a famous outdoor sports and leisure brand in Europe. Josef Liebhant, the then German Saddlery Association**, in order to provide equestrian enthusiasts with high-quality harnesses, registered a company - SALEWA, which mainly manufactures harnesses and leather products. SA means Saddler (saddle manufacturer), LE means Leather (leather), and WA means Wares (products).

4. BLACK YAK: BLACK YAK is literally translated as black yak, and the workmanship is solid, but the price is high. BLACK YAK, the Chinese literal translation is Buraya Gram, which is translated as black yak, is a high-end brand owned by South Korea's Dongjin Company, which specializes in the research and production of outdoor leisure clothing and equipment for camping, mountaineering, rock climbing, etc.

5. MARMOT: The top brand of mountain equipment with first-class quality. The design of all MARMOT products is known for its "professional bionics, people-oriented, and all-weather functionality". MARMOT delivers a concept to outdoor sports enthusiasts: MARMOT FOR LIFE.

Reference: Baidu Encyclopedia - Les Faces