[Reprinted] How to operate Weibo well

Weibo is actually a good communication and marketing platform. Need us to operate, the sales department is not just a simple registration, occasionally publish a line, need us to operate with heart. Low-profit operation is a good marketing platform for us to participate in online marketing competition, and it is also a good platform for promoting individuals and websites, that is, the shortened version of blog, Weibo. In my opinion, there are several points for attention in running Weibo. 1. Since you are registered in Weibo, you should have time to publish more Weibo, and you can express your thoughts and feelings, but you should pay attention to publishing more concerned opinions. In this way, there will be the same topic, so that people may pay more attention to you and naturally there will be more fans. 2. Since we are promoting ourselves, we should make more efforts on nicknames and design introductions. The direction is to be special, individual and charming. For our competition, we should remember to add some keywords more or less, such as the content of the competition, the link of the competition website, the online marketing competition of colleges and universities and so on. 3. Blogs need to visit other people's blogs, and Weibo is no exception. You should still go. Seeing your interesting opinions and commenting more can increase your knowledge and exposure, so that someone will pay a return visit to Weibo. 4. The special detail is that when we release Weibo, we can use such advertising slogans as "@ Zheng" and # Network Marketing Ability Show #, which is good enough to increase our exposure in Weibo, and at the same time, we can make use of some main topics that need the same topic. We pay attention to others mainly to get their attention and become our own fans, but we should learn to pay attention to others. Generally, we haven't posted Weibo netizens recently. After paying attention to him, the chances of getting his attention are small, and it is best not to pay attention. Secondly, Weibo celebrities, usually many people pay attention to others, and seldom pay attention to them. So don't, unless you like to worship celebrities. Third, you should know how to clean up those Weibo who haven't been your fans for a long time. Because we are concerned about the upper limit of 2000, we should clean it regularly. The above is my humble opinion on my own business. I hope it is useful to everyone. But not only during the competition, we ran Weibo more often. In fact, Weibo has brought us many benefits. So even if there is no competition in the future, Weibo still needs us to manage well. Zheng Jianglong, Xinhua College of Sun Yat-sen University