What is VI design? How to learn?

What is VI? To understand this problem, we must first understand what CI is! So what is CI?

The specific composition of CIS MI: mental identity BI: behavior recognition VI: visual recognition.

What is CIS?

CIS is the abbreviation of Corporate Identity System, which means enterprise identification system. In 1960s, Americans first put forward the concept of enterprise CI design. It is said that IBM in America is a pioneer in this field.

The main meaning of CIS is to unify the design of enterprise culture and business philosophy, and convey it to the enterprise and the public by using the overall expression system (especially the visual expression system), so that it can have a consistent sense of identity with the enterprise, thus forming a good corporate impression and ultimately promoting the sales of enterprise products and services.

The significance of CIS

Internally, enterprises can form standardized design and unified management of their office systems, production systems, management systems, marketing, packaging, advertising and other publicity images through CI design, thus mobilizing the enthusiasm and sense of belonging and identity of each employee of the enterprise, so that all functional departments can perform their duties and cooperate effectively.

Externally, the unique image of the enterprise is formed through the integrated symbol form, which is convenient for the public to identify and identify the corporate image and promote the promotion of enterprise products or services.

Specific components of CIS

Hideki Yamada, a famous Japanese CI expert, thinks that CI includes the following two concepts:

First, CI is an activity in which corporate philosophy and corporate culture are clearly recognized;

Second, CI uses signs and standard words as tools to spread corporate ideas and corporate culture.

In other words, CI system is composed of MI (mental identity), BI (behavioral identity) and VI (visual identity). Among the three major components of CIS, the core is MI, which is the highest decision-making level of the whole CIS, laying the theoretical foundation and code of conduct for the whole system and expressing it through BI and VI. All behavioral activities and visual design are carried out around MI, and successful BI and VI are aimed at accurately expressing the unique spirit of the enterprise.

Michelle Obama: Spiritual identity.

Corporate philosophy affects the decision-making, activities, systems and management of enterprises internally, and affects the public image and advertising of enterprises externally.

The so-called MI refers to the establishment of the enterprise's own business philosophy, the overall planning and definition of the current and future business objectives, business ideas, business methods and marketing status.

The main contents of management information include

Enterprise spirit, enterprise values, enterprise culture, enterprise creed, business philosophy, business policy, market positioning, industrial composition, organizational system, management principles, social responsibility and development planning.

BI: behavior recognition

BI is located in the middle layer, which directly reflects the individuality and particularity of the enterprise concept. It is a dynamic identification system formed by the unified planning of the enterprise operation mode by the practice of the enterprise management concept and the establishment criteria of the enterprise culture. Including internal organization, management and education, external public relations, promotion activities, funding social and cultural activities, etc. Through a series of practical activities, the spiritual essence of the enterprise concept is extended to every corner of the enterprise, and the great spiritual strength of employees is gathered.

BI includes the following contents

Internally: organizational system, management norms, code of conduct, cadre education, employee education, working environment, production equipment, welfare system, etc.

External: market research, public relations, marketing activities, circulation countermeasures, product research and development, public cultural activities, etc.

Six: visual recognition

VI: A complete and systematic visual expression system with signs, standard characters and standard colors as the core. Transform the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identification design is the most spreading and appealing, and it is most easily accepted by the public, which is of great significance.

VI system:

A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbol patterns, propaganda slogans, etc.

B Application system: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.

The main contents of a set of VI design:

First, the basic element system

A. symbols

B. Standard words

C. standard color

D. combination of signs and standard words.

Two. application system

A. Office supplies: envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official document forms, etc.

B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.

C. Internal building environment of the enterprise: departmental signs, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.

Means of transportation: cars, trucks, buses, trucks, tool cars, oil tankers, ships, planes, etc.

E. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, T-shirt, tie, work cap, buttons, epaulettes, badges, etc.

F advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.

G product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.

H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.

1. Display: window display, exhibition display, shelf display, display display, etc.

J printed matter: company profile, product description, product profile, calendar, etc.

VI design content

0 1■ Business card design (Chinese style)

02■ Business card design (Western style)

03■ Business Card Design (Chinese and Western)

04■ Writing paper (blank)

05■ Writing paper (horizontal stripes)

06■ Writing paper (square)

07■ Envelope (Chinese style)

08■ Envelope (Western style)

09■ Briefcase (large, medium and small)

10■ packet (large, medium and small)

1 1■ header VI design for fax.

12■ note paper

13■ Various table formats

14■ folder

15■ Company-specific manuscript paper

16■ VIP card

17■ Guest card

18■ Pass

19■ sticker

20■ Notebook case

2 1■ Contract cover

22■ Cover of proposal

23■ Business label stickers.

24■ Aeronautical envelope.

26■ Special Ocean Newspaper (folio, 4K Dragon)

27 trophies

VI Design of 28■ Paper Cup

29■ file format

30■ Office pen

3 1 computer report

32■ Information Notes

33□ Six Packaging Paper Design (Monochrome)

34□ Six packaging paper design (double color)

35■ Packaging paper VI (special color)

36□ packaging paper bag

37■ Handbag Design

38□ adhesive tape

39□ Packaging label

40□ packaging plastic belt

4 1□ packing carton

42□ Gift packaging bag

43 company flag

44■ Memorial Flag

45■ Mode logo hanging

46■ Vertical flag raising

47■ Little Flag

48■ Small string flag

49■ Hanging the national flag on a large scale

50■ Flags on the table

5 1■ banner

52■ Award mark

53■ Memorial Flag

54■ Promotional signs

55■ Celebration flag

56□ Theme logo

57□ Other VI design

58■ Male supervisor's uniform.

59■ Uniforms of female supervisors

60■ Male executive uniform

6 1■ uniforms for female executives

62□ Uniforms for male production personnel

63□ Uniforms for female production personnel

64□ male shop assistant uniform

65□ salesgirl uniform

66□ Uniforms for male presenters

67□ Uniforms for Female Exhibitors

68□ Uniforms for male service personnel

69□ Uniforms for female service personnel

70□ Uniforms for male employees of public works

7 1□ Uniforms for female public works staff

72■ Uniforms for male security personnel

73■ Uniforms for female security personnel

74□ uniform of male cleaning staff

75□ female cleaner's uniform

76□ Male chef staff uniform

77□ uniform of female chef

78■ Men's Sportswear (Season 2)

79■ Women's Sportswear (Season 2)

80■ Sports Jacket (Season 2)

8 1■ sports cap

82□ sports shoes

83 badges

84■ tie clip

85 tie

86 scarf

87 belt

88□ safety helmet

89■ Working cap

90■ Employment certificate

9 1■ Rain gear (poncho, umbrella)

92□ Other VI design

Brand style of 93 TV advertisements

94■ Brand Style of Newspaper Advertisement

95■ Brand Style of Magazine Advertisement

96■ Trademark Style of Personnel Advertisement

97■ Company Profile Trademark Style

98■ Product Profile Trademark Style

99□ Promote DM trademark style

100■ Product description trademark style

10 1□ Brand Style of Business Cards (Reply)

102□ Poster trademark style

103■ Popular trademark style/popular design

104■ Slide brand style

105□ Other VI designs

106■ Modeling signboard (indoor)

107■ Modeling signboard (outdoor)

108■ straight signboard design

109■ horizontal signboard design

1 10■ VI design of site sign

1 1 1■ Signboard behind the counter

1 12■ neon lights

1 13■ Signboard on the roof

1 14■ Building floor signboard

1 15□ Take the sign downstairs.

1 16□ arcade cylindrical signboard

1 17□ hang the signboard.

1 18■ canvas signboard

1 19■ Outdoor billboard (street sign advertisement)

120■ No parking sign

12 1■ Site gate

122■ field office

123□ VI Field Fence Design

124■ Site slogan sticker

125■ Street tree fence on the construction site

126■ construction site arch

127□ Other VI designs

128■ Indoor indication system

129■ Outdoor indication system (public * * * area)

130■ symbol indicating system

13 1■ department signboard

132■ total area kanban

133■ District Kanban

134□ Other VI designs

135■ factory appearance ribbon

136■ Indoor image wall

137■ Style of exterior signs of buildings

138■ entrance design of the gate

139■ wall design behind the counter

140■ glass door ribbon design

14 1■ bulletin board

142■ Treadmill

143■ trash can

144■ ashtray

145■ Indoor spirit slogan wall

146□ Employee locker

147□ Environmental color identification

148□ Other VI designs

149■ commercial vehicle

150□ flatbed car

15 1■ transport vehicles

152■ Commercial vehicles

153□ truck

154□ van container truck

155□ station wagon

156■ Bus

157 locomotive

158 bicycles

159□ trailer head

160□ trailer

16 1□ Stack high countries

162□ crane

163□ cement mixer

164□ Exhibition venue design

165□ Displays the description of the site to be visited.

166□ Display Window Design

167□ VI Design of Display Board

168□ Stage Design

169□ Design of Spiritual Fortress

170□ commodity display rack

17 1□ commodity display stand

172□ lighting planning

173□ color planning

174□ Dynamic Line Planning

175□ Other VI designs

176■ Invitation (envelope)

177 birthday card (envelope)

178■ greeting card (envelope)

179■ Thank you card (envelope)

180 Christmas card (envelope)

18 1■ New Year Card (envelope)

182■ universal card (envelope)

183□ Calendar

184□ Calendar

185□ Calendar

186□ Business Log

187□ paper

188□ pencil

189□ ballpoint pen

190□ Pen holder

19 1■ umbrella stand

192■ balloon

193□ mascot gift

194□ sticky brick

195□ salary package

196■ Gift bag

197 other VI designs