Simple marketing plan

Simple marketing plan

Simple marketing plan. As an excellent marketer, we all need to make a perfect marketing plan. The marketing plan can make our To sell products more efficiently, let me share with you a simple marketing plan. Simple marketing plan 1

1. Pre-event media publicity

Through promotional activities, attract a large number of target consumers, create a wave of participation and purchase, spread product and service concepts, and form word-of-mouth communication . Cooperate with news hype and advertising before and after the event to release product information to achieve the purpose of quickly occupying the market.

2. The content of the activity is determined according to the theme

The prerequisite for the success of the activity is that the content must be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc., they are all indispensable means to attract the target group

3. Preparation before the event

1. Information release :

①. Activity information can be published in the "Loudi Radio and Television News" newspaper, because the audience of the TV newspaper is every household, and its circulation is 40,000 copies, which is more effective than other newspapers. The medium should be good.

②. Loudi People’s Broadcasting Station will release promotion advertisements starting from _month_day_month_day. The time is from 8:00 in the morning to 9:00 in the evening, and it will be played 10 times a day.

③. Hang a banner at the entrance of the Xinjian Pharmacy Center store with the theme and slogan of the event on _month_day_month_day.

④. Publish information that can increase participation enthusiasm and the number of people. For example: the event starts at 9:30, please do not line up too early.

⑤. Pay attention to adding the content that the right to interpret the event belongs to the company in the corner of the advertisement to avoid unnecessary trouble.

2. TV: TV advertisements are fly-by-word advertisements. The content is mainly about introducing activities, supplemented by simple product introductions or simply not mentioning the functions of the products.

3. On-site layout:

A well-arranged event site can make the event proceed in an orderly manner, increase the momentum and atmosphere of the event, and attract more people to participate.

(1) Banner with the theme of the event.

(2) Large display boards and backboards that highlight the product image and event theme content.

(3) Hang flags, table signs, large posters, and leaflets.

(4) Information desk, gift (consumption coupon) distribution desk, sales desk, etc.

Personnel arrangement:

(1) Arrange a sufficient number of service personnel and wear work cards or ribbons to facilitate identification and guidance of services.

(2) There must be personnel on site to maintain order (arrange group company security to assist).

(3) On-site consulting personnel and sales personnel must have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, if there is interference from government functional departments, etc., they should be dealt with in a timely manner).

4. Public relations contact:

Go to the industrial and commercial, city, management and other departments in advance to handle the necessary approval procedures.

IV. Key points for on-site execution

1. The staff should be the first to arrive at the scene and get into their positions.

2. Publicity personnel distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Master the rhythm of activities, maintain order on site and prevent looting and other accidents to avoid negative effects.

4. Sales staff prepare sales matters and introduce sales products.

5. Gifts should not be distributed too early or too late within the specified time. Please register personal information and signature when distributing gifts.

6. The host announces the end of the event and the scene will be temporarily reserved until possible.

7. Sales will continue at the on-site sales desk.

8. Clean up the site and keep recyclable items for later use.

5. A summary meeting should be held at the end of the activity

Evaluating the effects and gains and losses of the activity is a very important part. Only by constantly summarizing can we avoid detours in future activities. Simple marketing plan 2

⒈. Purpose of the activity:

Explain the current market situation and the purpose of the activity.

What is the current situation of the market? What is the purpose of this campaign? Is it handling inventory? Is it to increase sales? Is it to attack competitors? Is it a new product launch? Is it to enhance brand awareness and reputation? Only when the purpose is clear can the activities be targeted.

⒉. Activity target:

Is the activity targeted at everyone in the target market or a specific group? To what extent are activities controlled? Who are the main targets for car promotions? Who are the secondary targets for car promotions? Whether these choices are correct or not will directly affect the final effect of car promotion.

⒊. Activity theme:

In this part, two problems are mainly solved:

(1) Determine the theme of the activity. Price reduction? Price discount? Giveaway? lottery? Gift certificate? Service car promotion? Consumer credit? Or other car promotion tools? What kind of car promotion tools and what kind of car promotion themes should be selected should take into account the goals of the event, competitive conditions and environment, and the budget and allocation of car promotion expenses.

(2) Packaging activity theme.

After determining the theme, make the theme of the event as artistic as possible, downplay the commercial purpose of car promotion, and make the event closer to and impress consumers. This part is the core part of the car promotion activity plan and should strive to be innovative to make the activity shocking and exclusive.

⒋. Activity method:

This part mainly explains the specific method of carrying out the activity. There are two issues to consider:

(1) Determine partners: get the government for support, or get the media? Should the automobile trading company act alone, or join forces with the automobile manufacturer? Or jointly promote automobiles with other automobile trading companies? Cooperating with the government or the media can help build momentum; joining forces with automobile manufacturers or other auto trading companies can integrate resources and reduce costs and risks.

(2) Determine the degree of stimulation: For car promotion to be successful, the activity must be stimulating - able to stimulate the target audience to participate. The higher the stimulus level, the greater the sales-boosting response. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize based on automobile promotion practices, and determine the appropriate level of stimulation and corresponding expense investment in combination with the objective market environment.

⒌. Activity time and location:

Proper selection of time and location for car promotion activities will get twice the result with half the effort, otherwise it will be a thankless effort. In terms of time, try to allow consumers to have free time to participate, and in terms of location, we should also make it convenient for consumers, and communicate with urban management, industrial and commercial departments and other departments in advance. Not only is the timing and location of launching a car promotion campaign important, but also how long the campaign lasts to achieve the best results also requires in-depth analysis. If the duration is too short, the car purchase cannot be realized during this period, and many of the benefits that should be obtained cannot be realized; if the duration is too long, the cost will be too high, the market will not be popular, and the value in the eyes of customers will be reduced.

⒍. Advertising cooperation methods:

A successful car promotion requires comprehensive advertising cooperation. What kind of advertising creativity and expression techniques should you choose? What kind of media to choose? These all mean different audience reach rates and cost investments.

7. Early preparation:

Early preparation is divided into three aspects:

(1) Personnel arrangement. In terms of personnel arrangements, "everyone has something to do and someone is responsible for everything", with no gaps or intersections.

Who is responsible for communicating with the government and the media? Who is responsible for copywriting? Who is responsible for site management? Who is responsible for gift distribution? Who is responsible for customer complaints? All aspects must be considered carefully, otherwise you will get into trouble and lose sight of the other.

(2) Material preparation. In terms of material preparation, every detail must be listed, from vehicles to screws, and then counted according to the order to ensure that nothing is missed, otherwise it will inevitably lead to chaos on site.

(3) Test plan. What is particularly important is that since the activity plan is determined on the basis of experience, it is necessary to conduct necessary experiments to judge whether the choice of car promotion tools is correct, whether the level of stimulation is appropriate, and whether the existing channels are ideal. Test methods can include asking consumers, filling out questionnaires, or piloting programs in specific areas.

⒏. On-site management and control:

(1) Activity discipline. Discipline is the guarantee of combat effectiveness and a prerequisite for the perfect execution of the plan. The plan should make detailed provisions on the discipline of all aspects of the personnel participating in the activities.

(2) On-site control. On-site control is mainly about arranging all aspects clearly, keeping busy but not chaotic, and orderly. At the same time, during the implementation of the plan, the scope, intensity, amount and focus of automobile promotions should be adjusted in a timely manner to maintain control of the automobile promotion plan.

⒐. Later continuation:

Later continuation is mainly a matter of media publicity. Consider how and in which media the event will be promoted. Make sure every car promotion generates a strong response in the media.

10. Cost budget

Without benefits, there is no meaning of existence. The cost input and output of automobile promotion activities should be budgeted.

11. Accident prevention

Some accidents may occur in every activity. For example, the intervention of relevant departments, consumer complaints, or even sudden changes in weather that prevent outdoor car promotions from continuing, etc. Necessary human, material and financial preparations must be made for all possible unexpected events.

12. Effect estimation:

Predict what kind of effect this event will achieve, so as to facilitate comparison with the actual situation after the event, from the level of stimulation, timing of car promotion, Summarize the success points in various aspects such as automobile promotion media.

Simple marketing plan 3

1: Time selection (timing is very important)

a: Investigate the collective vacation time of surrounding business districts or factories (Sundays are recommended)

b: Check the weather forecast to rule out bad weather

Two: Division of personnel

a: Set up an activity director

b: Set up a team:

c: Advertising, publicity, training, recruitment, and other divisions of labor

Three: Market analysis (key point)

a: The theme design of the event is related to the entire nearby market , understand the opponent’s activity theme, and find an innovative and exclusive activity theme

b: Investigate the best-selling models of nearby competitors, lower the price, design multiple differentiated models, and increase the selling price :

c: Gift procurement also needs to be differentiated. It is recommended to purchase at different levels, key gifts, reminder gifts, and small gifts for events

Four: Event theme design (jointly with manufacturers to hold public performances)

1: Find partners to reduce event costs

2: Design prominent themes: for example

(Exclusive shock Give a big gift, mobile phone is free, free)

Five: Design event simulation diagram in advance

1: Conduct site inspection and make good use of all advertising positions

2 : Carry out ideas, design moving lines, and carry out simple drawing simulation design

Six: Advertising design, material preparation

1: Advertising design, it is recommended that the theme should be prominent and the content should not be too complicated

2: Festival materials, tents, arches, and other festival materials are in place

7: Design incentive policies

1: Rewards for meeting general store tasks

2: Personal target rewards

3: Target model rewards

8: Gift purchase

1: Main gifts (festival themed gifts, with super Strongly attractive gifts)

2: Order reminder gifts (ordinary gifts, which serve as reminders to be given again during the sales process)

3: Event small gifts (stage delivery) , free delivery when entering the store, which plays a role in attracting popularity)