What brand is Pleasures? American street brand

Pleasures is a trendy brand from Los Angeles. This brand has a very strong American style. Many young people especially like to wear the clothes of Pleasures. It is full of fashion. Let’s learn about it together.

What brand is pleasures?

PLEASURES was founded in 2015 by Alex James, the original creative director of Publish Brand, and Vlad Elkin *** from SSUR. With its underground punk brand It quickly became popular for its stylish graphics and slogan designs. However, the earliest item that most people are familiar with is a hat completely transformed from an IKEA shopping bag, which was jointly created by PLEASURES and Chinatown Market.

Speaking of the establishment of the brand, founder Alex James said that everything stemmed from his love for the art and music of the subculture on the East Coast of the United States. As a person from the West Coast, he wanted to create a unique local fashion style. It is the unique design aesthetics rooted in punk rock that brings an inexhaustible source of inspiration to the brand. By paying tribute to (R.I.P.) those intoxicating ROCK STARs and great bands, they have repeatedly evoked the ideals and dreams in our hearts.

What is the grade of pleasures?

As a new street brand established in Los Angeles in 2015, PLEASURES cannot but be said to be "young", but it should never be underestimated because of this. Its managers are very well-established – Alex James, creative director of Publish Brand, and Vlad Elkin from SSUR.

The collision of rock culture and street spirit stirs up different sparks like an experiment. Compared with our life without passion and meaning, every day of PLEASURES is a new beginning. In just a few years, he has become a new force that cannot be ignored, and has been praised by singers including Wiz Khalifa and The Weeknd.

pleasures brand style

For domestic fashion enthusiasts, the most impressive piece of PLEASURES should be the “R.I.P. EDC” piece operated by Edison Chen. You may be familiar with the Edison Chen avatar that often appears in the Alienegra series. PLEASURES has it upside down on the front chest, and large "R.I.P. EDC" is printed on both sleeves.

In the design of PLEASURES, you can often see underground punk, hip-hop, rock, heavy metal, hardcore and other elements. Many of PLEASURES' items are related to lyrics. Some young people may not have known these bands before, but they will explore the connotation behind them because they think this sentence on PLEASURES is cool.

Where is the brand Pleasures?

Los Angeles, USA.

As a paradise for skateboarders, Los Angeles has also given birth to many world-renowned street brands because of its skateboarding culture. Supreme, stussy, undefeated, etc., it can be said that Los Angeles street culture has long been rooted in everyone's heart. However, even in such a crowded market, in 2015, there was still a heterogeneous force that suddenly emerged. Its several controversial actions attracted the attention of many street enthusiasts, and at the same time, it officially pushed itself into the trend circle. This is Pleasuers and it Hosted by Alex James and Vlad Elkin.