Food specific promotion plan

In order to ensure that things or work go smoothly, it is usually necessary to formulate a complete plan in advance. The plan is the specific action implementation details, steps and arrangements for a certain action. How to write a plan to be more effective? The following is a specific food promotion activity plan that I have compiled for you. It is for reference only. I hope it can help you. Specific food promotion activity plan 1

1. Preface to the meat food marketing planning plan

Market competition is becoming increasingly fierce, and competition methods are becoming increasingly diversified. Advertising plays an increasingly important role in market competition. Through advertising, it can continuously enhance consumer confidence and guide consumers' concepts. As media methods become increasingly diverse, there are more and more options for companies to choose from, making it difficult for many companies to choose one or several media methods to effectively publicize and promote their products and companies.

At present, my country's meat processing and production market is still in a period of development. There are many manufacturers, a mixed bag of good and bad, the legal environment is immature, and the market order is affected to varying degrees. In order to obtain profits, many manufacturers will do whatever it takes to obtain profits. Jinhua's poisonous ham is A great example.

Bonia Company is a well-known company in the island city that produces and processes meat products. In the market competition, the company has improved its competitiveness through resource integration and gradually formed a relatively complete product series. , and on the basis of traditional products, charcoal grilling products have been added. When "returning to nature and enjoying life" has become the pursuit of more and more urban people, the emergence of unique charcoal grilling series products will surely gain People are favored and even sought after. At the same time, in the market competition, enterprises continue to use media such as television and newspapers to increase their visibility and promote their corporate image; currently, enterprises are doing better in Qingdao and nearby areas. As the company develops, its market is also expanding. It is necessary to enter new regions, and in new markets, early advertising is more important. Under normal circumstances, its main role is to cultivate one's own brand recognition and popularity in the target market, rather than to increase its sales. Trains are a medium that connects various regions and are also an important way for information dissemination. In addition, we should adapt to the characteristics of train sales and carry out targeted improvements in packaging to make products more acceptable to passengers on the train, thereby effectively utilizing this unique sales feature. channels to maximize sales. At the same time, this new exclusive sales model also demonstrates the company's super strength and unique market expansion strategy, which is conducive to promoting products and enhancing the company's market appeal.

Now, we solemnly and sincerely introduce to you a new media method - Train TV Media, which can bring you surprising effects.

2. Feasibility analysis of meat product marketing planning plan:

1. Competitor analysis: At present, the competition in Qingdao’s meat food market is relatively fierce, with Xiwang, Delis, and Qingdao Brands such as Lian and Dewei also have a certain market share in Qingdao. They improve their market competitiveness and market share through continuous advertising and promotional activities. Ponia faces a huge test.

Xiwang, with a long production history, has established a huge sales network, has established more than 400 exclusive chain stores, and has established sales cooperation relationships with many domestic and foreign shopping malls and supermarkets. The sales volume and reputation of Xiwang low-temperature meat products rank first in all sales regions; it is enthusiastic about social welfare undertakings and has been praised by all walks of life.

Dewei, which integrates acquisition, processing and sales, has total assets of more than 400 million yuan. It has won many honors and ranks fifteenth among the top 50 enterprises in the national meat industry. It is a company in Shandong Province. A leading enterprise in agricultural industrialization. It has its own breeding farm; it has strong annual production capacity and high product quality, and is trusted by consumers. Especially recently, it has increased publicity and market expansion.

Delis has digested and absorbed the scientific concept of "low-temperature meat products" from foreign carnivorous peoples, and has a great influence on my country's low-temperature meat food industry. It vigorously promotes its products and products in TV media such as Shandong Satellite TV. Culture, its advertising slogan "I hope people will live long and be together with Lis" is even more well-known.

We strive to shape a modern corporate image, introduce the CIS image integration system in an all-round way, and actively carry out "5S" activities.

Qinglian, which has been controlled by Shenzhen Agricultural Products Co., Ltd. for 20 years, has greatly enhanced its financial strength; at the same time, "Qinglian" brand raw meat products are the only registered "safe meat" brand in Qingdao. It has a large customer base and influence in Qingdao.

The survival of an enterprise must be achieved in competition. Only with competition can there be improvement. Products such as Delis and Xiwang are gathered in the Qingdao market, which not only illustrates the potential of the Qingdao market, but also illustrates the market competition. of intensity. They have strong strength in the industry, both in terms of capital and technology. If they want to survive in such cruel competition, they must actively develop themselves, promote themselves, and improve their corporate competitiveness.

2. Analysis of enterprise competitiveness:

In Qingdao, fierce market competition tells Ponia that it needs to go out and seek better and broader development space, but this requires Only a company with strong competitiveness can go global.

Strong marketing efforts. Through Qingdao's newspapers and TV broadcast media, it improves market position and brand awareness and popularity; holds promotional activities from time to time to take the initiative in market competition; recently, an open solicitation for corporate logos shows the company's breakthrough areas from another aspect Limited desire to better participate in competition and expansion in other regions.

Differentiated market positioning. Market-oriented, we constantly add new products and profit growth points, increase our market share, and gradually form a relatively complete product category.

Advanced production technology. We strive to learn from foreign advanced experience and actively introduce and develop advanced production technologies; the emergence of charcoal grilled products has filled the gap in our country's meat products. Food specific promotion plan 2

1. Market analysis

1. Target group

It can be seen from the store’s business items that the store specializes in roasted seeds and nuts. It mainly sells snack foods such as , candies, dried fruits, nuts, and preserves. The main customers who consume these products are women. The store is located near a university campus, so it can be judged that the store's main target consumer group is female college students.

2. Target group analysis

The main target group of this store is the female college students in school, who are fond of snacks. From an economic analysis, this consumer group has no fixed source of income and relatively low spending power. Therefore, excessively high prices will restrict the consumption of this group. Good quality and low price are the main criteria for their selection. They often prefer small amounts for their favorite snacks. Buy. From the perspective of consumption habits, this group often likes to go shopping and shopping together in groups, and the group characteristics are relatively obvious. From the analysis of the special environment of the campus, subject to the constraints of the school's start and end of classes, the time when this group's consumption is concentrated is basically lunch time and after dinner.

In addition, since the university has new students entering the school and graduates leaving the school every year, there will be new consumer customers and lost customers every year. When freshmen first enter the school, when buying similar snacks, they do not have a targeted choice of which product to buy, and they are quite random.

3. Competitive environment analysis

Due to the influence of economic interests, two similar stores have opened in the surrounding area to participate in the competition. The impact of horizontal competition has led to a significant decline in the store's sales. Affected by the special environment of the university, the new consumer groups every year are random in purchasing similar products, resulting in whether it is a new store or an old store, facing this group, they are all on the same starting line and have the same competitive advantage.

2. Marketing strategy refinement and specific operations

1. Pack the products according to certain specifications

Due to the consumption ability and portability of the target consumer group Considering it, it is recommended to quantitatively package the product. Assume that 200 grams is used as the standard for packaging and the price is x yuan.

On the one hand, the change in packaging caters to consumers' consumption habits and provides convenience to consumers. On the other hand, packaging products can improve the quality and aesthetics of the products, and can also increase the profit margins of merchants. At the same time, the change in packaging also provides conditions and convenience for subsequent marketing activities.

2. For new customers: adopt the "tasting" method to attract new customers

Due to the influence of the special environment of the university, new and old customers are replaced by old customers. Therefore, it is necessary to improve business Therefore, we must seize the new consumer groups every year. Since the new college students are unfamiliar with the entire environment, consumption is random, so some factors must be used to attract some customers to come and consume. My personal suggestion is to use the "tasting" method to attract these customers. For "tasting", many stores have this practice, but they only do this when customers come to inquire about prices, and it is not done publicly. For freshmen who have just entered the campus, under the guise of “tasting or free tasting” (if possible, you can make an It attracts them to a large extent to try and experience it. "Tasting" not only allows customers to taste the product and understand the product, but also dispels the scruples of new customers about unfamiliar environments (in some places, customers must be forced to purchase once they inquire, so new customers must Visitors will be more or less wary of unfamiliar surroundings).

If possible, when doing tastings, you can set up a special area and provide disposable bamboo skewers or other tableware for customers to use and taste. It can not only achieve the purpose of attracting customers, but also enhance the image of the store.

3. Arrange promotional activities according to the work and rest time of the target group

According to the work and rest time of the student group, it can be seen that the time period after lunch and the time period after dinner are the most popular among student groups. When concentrated. Some promotional activities can be arranged according to students' work and rest schedules during periods when people are more concentrated to increase turnover.

(Note: To increase the effect of promotional activities, the store owner can increase the intensity of gifts and set a limit on the number of people.)

Through the method of gifts, it is an indirect price strategy. And quantified packaging can ensure higher profits for products and ensure that gifts will not reduce profits. Through gifts, on the one hand, the price of the product can be stabilized and direct price competition can be avoided; on the other hand, it can also cater to customers' desire for cheap prices and their greed for petty bargains.

4. Arrange promotional activities for holidays

For major holidays, promotional activities can be appropriately arranged. For example, during the Mid-Autumn Festival, the company chooses to choose the day of the festival to cater to the work and rest schedules of the consumer groups. During the originally arranged promotional time period of noon and evening, 1 mooncake will be given as a gift on the premise of the original gift.

3. Other suggestions

Store owners can increase product sales through the construction of channels. The details are as follows:

Restaurant cooperation. Store the products (roasted seeds and nuts) in restaurants as pre-meal snacks;

Use wholesale form to sell the products to retail stores on campus;

For campus group gatherings, etc., Set up a bulk purchase discount service (assuming a 10% discount for the first time, a 15% discount for the second time, and a 20% discount for the third time, using a step-by-step approach to attract customers) Specific food promotions Plan 3

1. Introduction to the activity:

The fifth day of May is the Dragon Boat Festival. On this day every year, many families wrap rice dumplings, and there are many different kinds of rice dumplings with different flavors. Regarding the origin of the Dragon Boat Festival, there are actually different opinions. Some people regard it as commemorating the patriotic poet Qu Yuan who threw himself into the Miluo River on the fifth day of May. Some people say that in ancient times, this festival was a day for disinfection and avoiding epidemics.

According to records in the literature and many Dragon Boat Festival customs that have been passed down from generation to generation, May is regarded as the "poisonous month" and "evil month". The fifth day of May is the first of the nine poisons, so on this day there are many customs about exorcism and disinfection. And special customs to avoid epidemics, such as planting mugwort leaves, drinking realgar wine, and offering sacrifices to the messengers of the five plagues.

Later, the meaning of the Dragon Boat Festival changed. In order to commemorate the patriotic spirit and noble personality of the patriotic poet Qu Yuan, people associated some customs such as dragon boat rowing and rice dumpling making that were not necessarily commemorating Qu Yuan with him. Regarding dragon boat racing during the Dragon Boat Festival, in fact, there are dragon boat racing events everywhere when the Dragon Boat Festival is not here.

From exorcising evil spirits and avoiding epidemics to commemorating Qu Yuan, the meaning of the Dragon Boat Festival has changed a lot. Today, this festival has become a Chinese food festival. From the old corn millet and rice dumplings to today's various colorful rice dumplings. Many places incorporate their own local delicacies into rice dumplings.

The main custom of the Dragon Boat Festival is dragon boat racing. Regarding the dragon boat race, written records began in "Xu Qixie Ji" written by Wu Jun of the Liang Dynasty 500 years ago. Later, written records about dragon boat racing can be found in many records. Among the thousands of local chronicles existing in various parts of China, there are only 227 local chronicles with records of dragon boat races. The sayings about dragon boat racing and dragon boat racing during the Dragon Boat Festival include "all the boats set out together to rush to Cheng to save Qu Yuan." and "a shout and drum music scared off the dragon." These are all reminiscent of Qu Yuan. Every year during the Dragon Boat Festival, the Chinese people in the north and south of China and Southeast Asia will also hold dragon boat races and promote the Dragon Boat Festival.

This year’s Dragon Boat Festival falls on the fifth day of May. Let’s look forward to the rich customs of the Dragon Boat Festival together!

A small quote from a famous Dragon Boat Festival poem:

Seven laws. Dragon Boat Festival

　(Tang Dynasty) Yin Yao Fan

Young people are more sentimental during the festival, but who knows how emotional they will be when they grow old;

Don’t follow the customs of moxa symbols, but pray and drink wine. Shengping.

The hair on the sideburns grows whiter day by day, and the pomegranate brocade illuminates the eyes every year;

Thousands of years of virtue and foolishness are the same in the blink of an eye, and a few people are forgotten and few are famous.

2. Activity time:

June 8, 2020 (Wednesday) to June 17, 2020 (Friday), lasting 10 days!

3. Activities Theme:

Another year of Dragon Boat Festival!

4. Purpose of the event:

In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve folk traditions, many special events are held A promotional activity to celebrate the Dragon Boat Festival, using this activity to achieve the purpose of "edutainment and entertainment"; and give back to customers, hoping to increase the popularity of Wuhai Supermarket, attract crowds, and increase the turnover on the event day

5. Activity location:

1. Supermarket Xinhua store

2. Supermarket Daqing store

6. Activity format:

1. Product special offer (80~100 kinds of special products)

This issue’s creative theme is “Another Year of Dragon Boat Festival”, but the products in this issue tend to be divided into two main groups to carry out special offers. Prepare, ***divide into two time periods to prepare special offers:

The first time period is from June 8th to June 11th (Dragon Boat Festival)*** for a total of five days , these five days mainly focus on the traditional Dragon Boat Festival as the main idea, and prepare special products.

The focus of the products is holiday products, rice dumplings and materials and supplies used to make rice dumplings, etc.! You can give appropriate consideration to the quality of the theme products. Since the Dragon Boat Festival is one of the traditional Chinese special festivals, the special products sold in our supermarket can be used as positioning options for special offers! (The focus is on the fresh and dried products)

The product categories are as follows:

Zongzi (Sanquanling, Yili, Missing series SP format, or special price, or free with purchase, or For sale together!! Or for tasting! All forms are suitable;

Festival commodities: red dates powder or bags, raisins powder or bags, lotus seeds, red beans, peanuts, preserved fruits, red beans, yellow rice, glutinous rice, etc. are suitable ?

Another: Contact the supplier to carry out a joint promotion, and conduct a series of publicity (you can consider it if you miss me) to carry out an influential joint promotion!

Other series: raw meat, cooked meat Food, staple food, fruits and vegetables, etc.!!

The proportion of commodities in the first period is 30% of the total number of commodities, about 30 types! The price reduction requirements are shocking (lower than the original selling price of 30~50)

The second time period is from June 12th to June 17th. This time period is the next part of this marketing activity. In order to maintain good sales popularity and a good current atmosphere in my activities, , the general direction of this key product is summer seasonal products, the price reduction is around 15 to 20, local seasonal products are mainly, and externally purchased products can be used as a supplement.

See the product sub-categories. As follows:

Leisure department: hawthorn cake, rock candy, marshmallow, juice series, black and green tea series, fresh orange series, dairy product series, etc. (10 types)

Seasoning department: Convenience food, oil, canned meat series, vermicelli, noodles, ready-to-eat ham, etc. (10 types)

Knitting department: half-sleeved T-shirts, mats, seasonal suits, seasonal shoes, underwear and quilts, etc. (10 types) Food specific promotion activity plan 4

1. Company profile

The company takes "walking with green and being nature-oriented" as its corporate purpose and calls on the people to love the world. Nature, protect nature.

Our company mainly produces green products (including green food, green daily necessities, and other green series products). It was founded in January 2020. Once its products were launched, they were well received by the general public. Now, the company has established its own brand and its products are selling well all over the country.

2. Company goals

1. Financial goals this year (20xx), and strive to achieve sales revenue of 1. 100 million yuan, profit doubled from the previous year (reaching 30 million yuan)

2. Marketing target market coverage expanded to the international market, and efforts were made to build an international brand.

3. Market. Marketing strategy

1. The target market is middle- and high-income families.

2. Product positioning is of the best quality and variety, and the outer packaging adopts the 4R strategy of international green packaging.

3. The price is slightly higher than similar traditional products.

4. Sales channels focus on large shopping malls with high consumption levels in big cities, and establish the company's own sales channels, focusing on "green".

5. The ratio of male to female sales staff recruitment is 2:1. Establish your own training center to train sales staff and adopt a national account management system.

6. Service Establish first-class service level, standardize service process and network.

7. In the early stage of advertising, carry out a large-scale, high-intensity, multi-faceted, and networked advertising campaign. Highlight the characteristics of the product, highlight the image of the company, and take into account certain medical and environmental protection knowledge.

8. Promotion: Carry out product promotion online, offer price discounts during holidays, and use methods to assess sales staff's sales performance to encourage sales staff to promote vigorously.

9. Research, develop and develop green resources, focusing on the development of pollution-free and maintenance-oriented products.

10. Marketing research investigates consumers’ selection process for such products and product improvement plans.

4. Internet Marketing Strategy

After careful planning, the company registered two international top-level domain names for the first time, and established the China "Walking with Green" website to comprehensively introduce the company on the website. Sales product business and service content, introducing various products in detail. Then gradually registered in famous search engines such as Sohu and Yahoo, and mainly used online advertising, supplemented by newspaper, TV, radio and print advertising to expand its influence across the country, combined with online communications, to increase the friendship of comprehensive websites across the country connect.

5. Customer service of online marketing

Provide satisfactory customer service through the implementation of interactive marketing strategies. The main tools include email, electronic forums, FAQs, etc.

6. Management:

(1) Implementation of online marketing strategy:

After formulating a good development strategy, there needs to be feasible advancement To ensure the implementation of the plan, we can follow the following steps:

1. Determine the responsible departments, personnel, functions and marketing budget:

Internet marketing is a marketing work, generally carried out by the marketing department Responsible, working under the leadership of the Deputy General Manager of Marketing. Generally, a specialized department or working group should be set up, with members composed of network marketers and network technicians. Even if the work is streamlined in the early stage, a dedicated person should be responsible for the investigation, planning, coordination, and organization in the early stage of the work. The tasks are heavy and it is difficult to work part-time. Ensure work is completed.

2. The responsibilities of full-time Internet marketers should include:

(1) Integrate the opinions of various departments of the company, formulate website construction plans, and lead the implementation of website construction.

(2) Daily maintenance, supervision and management of the website.

(3) Formulation and implementation of website promotion plan.

(4) Online feedback information management.

(5) Independently carry out online marketing activities.

(6) Provide online marketing support to other departments of the company.

(7) Collection and management of online information resources, providing guidance on the application of the company’s network resources.

3. We will ensure the greatest possible savings in terms of online marketing expenses, but we still need to estimate the possible investment. Our marketing budget mainly comes from:

( 1) Staff wages

(2) Hardware costs: such as computer purchase

(3) Software costs: such as space rental, web page production, web program development, and database development

(4) Others: such as Internet access fees, online advertising fees, etc.

(2) Comprehensive opinions from various departments to build a website interactive platform

The company website is the main tool for online marketing The quality of the carrier directly affects the level of online marketing. At the same time, the website is not only for marketing functions, but also includes functions such as corporate image display, customer service, company management and cultural construction, cooperative enterprise communication, etc., which can only be achieved when a wide range of companies are integrated Only with the input of opinions from all parties can a website platform that meets the requirements be gradually established.

When building a website, you should pay attention to the following functions:

(1) Rich information: Too little information is a common problem of current company websites;

(2) ) Appropriate unity of beauty and practicality: focus on practicality, taking into account visual effects;

(3) Powerful functions: Only with corresponding functions can the requirements of various departments of the company be met.

(4) Website humanization: starting from the customer's perspective rather than focusing on the company

(5) Interactive function: striving to increase visitor participation opportunities and achieve online interaction.

(3) Formulate and implement a website promotion plan

Once you have a good website platform, you should then implement website promotion.

The process of website promotion is also the process of brand and product promotion.

1. Factors that should be considered when formulating a website promotion plan are:

(1) The scope of potential users of the company’s products;

(2) Clearly distinguish the scope of the company’s products What are the characteristics of the end users of the company's products, purchasing decision-makers and purchasing influencers, and their online habits;

(3) Who should we mainly promote to;

(4) How can we promote to them with better effect;

(5) Whether we need to use traditional media and how to use it;

(6) Our competitors’ promotion methods How;

(7) How to keep publicity costs low.