How do companies bring products to market?

1. Preparation work before promotion?

First determine the product, compile the product number, determine the product price, and use the spatial effect of the product according to the determined product Make pictures and candy bar diagrams, and sort out the ideas for buying the product. Design product advertisements, product promotion slogans, etc., and determine the objects to be promoted and the promotion methods.

2. Online promotion?

Open a new product forum on the company website, notify customers, and recommend dealers and customers to check the company website frequently, express their opinions, and share the prepared product work Put it on the website in order, pay attention to customer suggestions and answer various questions from customers, and truly achieve effective communication with terminal dealer customers. Dealers often have direct and clear goals. When they accept your ideas, they will actively promote the sales of your products in the future. ?

QQ communication is a common phenomenon of current network communication, which is convenient, fast and direct. First, establish a dealer customer QQ group, put the prepared product promotion plan in the QQ group, and notify customers to pay attention to the products in the QQ group. Sometimes you can also send it directly to dealers and customers to ask them to make suggestions to achieve an interactive effect. .

Communicate in a timely manner with product suggestions and requirements put forward by dealer customers, and adjust product direction in a timely manner if necessary. Closely contact the market, thereby improving the confidence of dealers and customers, and ultimately reaching dealers and customers to purchase new products developed by the company, forming a virtuous cycle from product development to promotion and sales. ?

You can also advertise on famous websites. You can choose suitable websites according to the company's sales channels, such as: Baidu, Google, designer network, home improvement network, industry network, real estate network, building materials network, etc. ?

3. Distribute new product samples and put them on display in the exhibition hall in a timely manner?

When new products are produced from the factory, the samples must be distributed to the terminal through various channels as soon as possible, and notifications and Implement dealer customers to put new products on the showroom, and sales staff should urge local dealers to put new products on the market in a timely manner when traveling. At the same time, guide dealers to accelerate the entry of new products into the market and generate sales according to company requirements and local actual conditions.

4. New product promotion activities?

Mobilize terminal dealers to carry out new product promotion activities, accelerate the pace of new product launches, and at the same time reduce inventory pressure through promotions. There are various promotion methods, including single product promotion, bundled promotion with other products, free accessories for buying products, lottery, auction, etc. You can either do it alone or join an alliance to do promotions, or participate in promotional activities in building materials supermarkets and building materials markets. ?

5. Hold a new product press conference?

Before holding a new product press conference, you must do your best and invite news media, dealers, customers, and relevant guests to attend. Mainly communicate well with new and old terminal customers, new and old dealers, enhance their confidence, point out the direction, and help them become bigger and stronger. Hold a new product ordering and signing ceremony, reward customers who order more on-site, formulate preferential sales policies to attract customers, and jointly witness the power of the company's new products.