Coconut Tree Group was put on file for investigation. What happened?

Recently, Coconut Tree Group was put on file for investigation. What happened? Let's take a look today.

Recently, Coconut Tree Group released an advertisement, which is a job advertisement of Coconut Tree Group, not a product advertisement. After the advertisement was released, Hainan Provincial Market Supervision Bureau interviewed the relevant person in charge of Hainan Coconut Tree Group, and filed an investigation on the suspected illegal advertisement of the job advertisement released by Hainan Coconut Tree Group.

So why can an advertisement released by Hainan Coconut Tree Group be suspected of violating the advertising law?

In fact, the main reason why this advertisement caused so much controversy was the advertising picture. In the advertising picture, the overall style is similar to a small video website. People's Daily criticized Coconut Tree Group by name and used vulgar propaganda style as the recruitment advertisement for Hainan Coconut Tree Group. This obviously has no bottom line and touches the bottom line of morality.

In fact, in addition to this job advertisement, many advertisements previously released by Coconut Tree Group have caused quite a lot of controversy. For example, I have been drinking since I was a child. In fact, advertising words do not violate the advertising law and restrict advertising, and there are no false and vulgar facts. However, these advertisements broadcast by Coconut Tree Group have some advertisements that scratch the ball.

Moreover, for all kinds of media criticism of the advertisement of Coconut Tree Group, Coconut Tree did not delete the advertisement, but continued to put in advertisements. So, why can the Jesus group be so tough?

Some netizens analyzed that in fact, Life Group did not violate the advertising law, which is why Jesus Group is so fearless. In fact, in the final analysis, if the Coconut Tree Group really violates the law, it is unreasonable for whatever reason. However, the Coconut Tree Group did not violate the law. Because it has not violated the law, it is natural for Coconut Tree Group to be tough in the face of such multimedia criticism.

Regarding the marketing strategy of Coconut Tree Group, we all know that the style of Coconut Tree Group is in the same strain, whether in packaging or advertising. Some people will feel vulgar, some people will feel refreshing and very novel when they see their advertisements, but in any case, this is a unique style of Coconut Tree Group.

If Coconut Tree Group is not allowed to do this because it has its own advertising style, how will other companies advertise in the future and how will advertisements reflect differentiation?

Corporate culture is very important in enterprises, and even corporate culture will affect the success or failure of enterprises, and differentiation is also the most important part of corporate culture. If a company makes a distinction under reasonable and legal circumstances, it will be criticized and what is obviously wrong.