Technology changes life which brand’s slogan!

This is Sony’s advertising slogan.

Sony (English: Sony Corporation; Japanese: ソニー Co., Ltd.) is a world-renowned large-scale comprehensive multinational enterprise group in Japan. The headquarters is located at 1-7-1 Konan, Minato-ku, Tokyo, Japan.

Sony is a leader in the world's audio-visual, electronic games, communication products and information technology fields. It is the pioneer of the world's earliest portable digital products and one of Japan's most representative digital product manufacturers. One of the world's largest music companies, one of the world's three major console game giants, and one of the six major Hollywood film companies in the United States.

Its brands include Xperia, Walkman, Sony Music Entertainment, Columbia Pictures Group, PlayStation, etc. ?

Enter China

Sony (China) Co., Ltd. was established in Beijing in October 1996. It is a wholly-owned subsidiary of Sony Group that manages and coordinates Sony's business activities in China. As the regional headquarters in China, it is engaged in investment in the electronic information industry in China, product marketing, customer after-sales service liaison, and macro management and extensive business support for Sony's affiliated companies in China to promote Sony's growth in the Chinese market. The continuous development of the business.

Sony’s products sold in China include flat-screen Trinitron color TVs, rear-projection/plasma/LCD color TVs, digital cameras, notebook computers, home camcorders, home theater systems, DVD players, data Projectors, Memory Sticks, polymer lithium-ion batteries, etc. The scale of Sony's electronics business in China has reached 5 billion US dollars, and the total investment has exceeded 800 million US dollars. Including six factories, Sony has approximately 10,000 employees in China.

Sony Group CEO Nobuyuki Idei once promised at the Sony Group Global Board of Directors: The rapidly developing Chinese market will be the top priority for future development, and he hopes that China will become the growth engine of Sony's East Asia business region. To this end, Sony has set ambitious goals for the development of its electronic products in China: by 2005, sales in China will reach five times that of 2002; by 2008, it will double the goal of 2005 and surpass the Japanese market. Becoming Sony's second largest market after the United States.

On January 28, 2015, "Nihon Keizai Shimbun" reported that Sony plans to lay off another 1,000 people in the smartphone business. The layoffs will mainly affect Europe and China.

On the evening of April 9, 2020, Bilibili announced that it had received a strategic investment of US$400 million from Sony. At the same time, the two parties will also cooperate in multiple fields, especially animation and mobile games; according to the agreement, Sony will subscribe for 17,310,696 newly issued Class Z ordinary shares of Bilibili through one of its wholly-owned subsidiaries for a total consideration of approximately US$400 million, and is expected to hold approximately 4.98% of the total issued shares of Bilibili through its subsidiaries.

On the afternoon of April 10, Sony responded to the US$400 million strategic investment in Bilibili, expressing its optimism about the entertainment business and its emphasis on the Chinese market.