What does VI mean?

The full name of VI is visual identification, that is, visual design of enterprise VI, which translates into visual identification system. Is to transform the non-visual content of CI into static visual identification symbols. Correctly designing and implementing a scientific visual identification system is a shortcut to spread corporate ideas, establish corporate visibility and shape corporate image.

As soon as a film or shoe is unpacked, its VI is reflected in its name, logo, logo, standard font, standard color, auxiliary graphics, standard printing font, prohibition rules and so on.

Extended data:

Design specification for VI:

(1) Jane. The simpler and brighter the name, the easier it is to communicate with consumers and stimulate their leisure time. According to the survey of Nihon Keizai Shimbun, the number of words in a company's name has a certain influence on cognition, and the shorter the name, the better it will spread.

(2) special. One of the functions of VI is to emphasize the personality of the enterprise as much as possible to expand its influence. Similarity, repetition or confusion are the taboos of enterprise naming.

(3) new. New and special are sometimes inseparable, and only names full of freshness and creativity can be unique. When a new company is named after a word that has never appeared before, it often attracts people's attention, but at the risk of being accepted by the public, it still needs to be publicized repeatedly.

(4) bright. Loud and catchy names are easier to recite than those that are difficult to pronounce or rhyme well. An enterprise has a resounding name, which is a prerequisite for consumers to have a "long-standing reputation".

(5) Joe Using the psychological phenomenon of association skillfully, the enterprise name can give people hints and associations of kindness, auspiciousness, beauty and elegance, better reflect the taste of the enterprise and leave a good impression on consumers in the market competition.

References:

Baidu Encyclopedia-6