Is it better to open your own optical shop or to be an agent?

You can choose between opening your own optical shop and joining an agent, but you should be realistic and choose the right form according to your own situation.

First, opening your own optical shop

Advantages: First, it saves money, and reduces investment compared with joining, such as joining fee and royalty; Secondly, there are few restrictions on the framework. Some franchised brands will put forward requirements on the purchase volume and sales, and they will open their own stores and make their own decisions without being bound by others.

Disadvantages: First of all, you have to work hard, and you have to do all the site selection, decoration, procurement, recruitment, operation and management yourself. Secondly, the competitiveness may be insufficient, lack of brand blessing, lack of more sources of supply; Finally, relatively speaking, the risk is greater. If you choose to join, the platform can provide more help and reduce the risk of operation.

Second, joining an optical shop

Advantages: First of all, more help and support will be provided. Generally speaking, assistance will be provided from site selection to formal operation, and the difficulties and risks of opening a shop will be reduced a lot; Secondly, there is greater brand and market recognition, which can improve the success rate of sales.

Disadvantages: First of all, it must cost more. Although some brands join for free, there are still expenses such as margin, which will definitely cost more than opening their own business. Secondly, there are many brands joined by optical shops in the market, many of which are joining scams, and some of them don't care after joining, and they may be fooled if they are not careful.

To sum up, joining a brand will give more help, including brand effect, store opening assistance, store management and so on, which can reduce the difficulty and risk of opening a store to a certain extent, and correspondingly need to pay the price of funds. If the investment amount is limited and you have more relevant experience, it is also a good choice to open your own shop.