Who knows what methods and methods are available for campus promotion? How to do campus promotion? How to make a campus promotion plan? How to form a campus team?

I saw a good article on those things about my great-aunt, and I would like to share it with you.

Commonly used promotion methods for campus ambassadors 1. Basic methods: brochures, posters, flyers, cards, building numbers, calendars, course schedules, rulers, friendly reminders, etc. These are infrastructure construction. The building number is used to remind everyone which floor they have reached. Friendly reminders are generally: "Please keep quiet, do not disturb during lunch break, protect the environment, etc." 2. Planning activities: For example, Xiaonei.com once successfully planned an activity to charter buses to send students to the train station for free. Another example is that some SNS websites organize entertainment activities, charity activities, etc. on university campuses. 3. Naming activities: Different from planning activities, naming activities are not organized by oneself. The general form is: "**.com wishes ***** event a complete success." 4. Online publicity: For example, through school forums, Baidu Tieba, QQ group messaging, etc. 5. Soft article promotion: Each school has its own magazines, newspapers, online media, etc. In order to give the website more publicity opportunities, campus ambassadors usually choose to write some soft articles and publish them in relevant media. 6. Class speech: Although it is tiring to give lectures from class to class, the effect is often very good. First, the benefits are broad and direct. 7. Administrative means: Some campus ambassadors have wide connections in the school, or they themselves are the main cadres of the Youth League Committee, Student Union, and societies, so they use administrative means to force others to register. 8. Word-of-mouth publicity: Mention the website when you see it. For example, some campus ambassadors often promote the website when showing slides at important meetings or speeches. 9. Hype publicity: Campus ambassadors are conditional and often like to create hype events under specific conditions. Such situations are often marked by events. 10. Promotional methods: Register to receive gifts, or register to receive discounts. Many people know that Xiaonei.com acquired users in exchange for chicken legs and Coke. 11. Banner promotion: Not every campus ambassador has the relationship to hang banners well, but many people still use this method. The main reason is that banners often have a great publicity effect, especially banners hung on main roads, which can attract the attention of the crowd. 12. Promotion of campus commuter buses: Larger schools often have dedicated commuter buses or school buses, which are mainly used by students to go to and from get out of class. Advertising on the car body can often achieve good results. Because commuter buses shuttle through the school every day. 13. Attention publicity: For example, Xiaonei.com has special T-shirts, and people wearing Xiaonei.com clothing can often be seen wandering around the campus. Due to the special nature of the clothing, it is easy to attract attention. 14. Internet cafe promotion: 51.COM is the most successful case in Internet cafe promotion. However, campus SNS can often also achieve good results in Internet cafes. Common methods include posters, making temporary computer access cards, friendly reminders, computer numbers, setting as browser homepage, etc. 15. Other special means: (1) Bookmarks are inserted in the magazine hall of the library. The magazine room in the library is usually quite popular. Inserting a beautiful bookmark can often have a good effect. (2) The school shows movies on weekends, with a FLASH promotional video inserted in the middle. This method has a wide range of benefits and is very stimulating. (3) Develop department ambassadors. Under each campus ambassador, there are also college ambassadors and department ambassadors. This method is very practical. (4) The school holds reports, speeches, and large-scale activities. Before the activities begin, a beautiful advertisement is placed on each table. Usually, in this environment, everyone has more time. (5) Before the school cafeteria starts, put up a small advertisement so that everyone can have something to read while taking a nap after eating.

(6) Blackboard propaganda, write promotional slogans on the classroom blackboard.

Eight How to Promote APP

1. Circle of Friends

This method is mainly to promote to your friends, such as roommates, classmates, etc., according to the promotion If you have specific requirements, you won’t mind if you install an app; you can also ask your friends to help recommend it to your friends. If the app is very beneficial, you can promote it through word of mouth, for example: “I am using wifi for free.”

2. House sweeping

House sweeping

means introducing each dormitory in the dormitory building. This approach is a bit tiring and at the same time it’s easy to get turned off.

If you have good interpersonal skills, this method can achieve good results, such as division of labor between two people

One person holds a QR code picture (his school’s proprietary QR code link, in the fodder 2 (Generate QR code) One person will make a publicity introduction, and the students will scan the QR code.

This method is fast and effective. Generally, one person can do 50 per hour

3. Club promotion

Cooperating with clubs can provide certain benefits to the club. (Subject to availability) Let the community personnel do the installation. This method is more suitable for cooperation with some large associations and can achieve good results.

4. Forum

Now

There are software *** sharing areas in all major mobile phone forums (for example: Android forum, Android forum), you can Post the software to the forum, but the forum has certain permission settings. Therefore, you must first reply or do certain tasks in the forum, and then share after reaching certain permissions. This method is more suitable for long-term investment and has a large number of people. You can also promote in Baidu Tieba, but it is easy to be blocked by Du Niang, so you must have certain methods and concealment when promoting in Tieba

5. Group resources

It is in each group Send promotional links. This method is not recommended, and the benefits are very small...

6. Implementation

Set up stalls in schools and organize some interesting activities and gifts to attract people. Use publicity stands in crowded places, such as canteens, entrances and exits to and from school, and display them at appropriate locations, such as lottery draws and small gifts for downloads to carry out publicity and interaction.

7. QR code

Promote the QR code by promoting it with posters or cooperating with stores, such as posting a QR code in a milk tea shop and scanning it. You can get certain discounts by installing the QR code app.

8. Pay appropriate attention to part-time jobs for students

Currently, most college students like to do part-time jobs outside of school, such as issuing orders, promoting sales, etiquette models, etc. You can tell students when promoting the APP offline

Our school has added its own part-time job group. Under the premise that we have established a part-time job group, students download and use the APP and we will send appropriate part-time job information every day of the week. Capture students’ psychology in QQ group

Part-time job information is provided free of charge. As for part-time job information, you can find it through major part-time websites such as 58 Common People 1010

Wuhan College Student Part-time Information Network. While increasing your popularity on campus, let students fully understand and better use our APP and even share and promote it with us.

9. Online mode

QQ group: Everyone in their respective schools has their own class QQ group, club QQ group, or other QQ group. Everyone should start with the group around them and send pictures of their own school-specific QR codes in the group for everyone to scan. Introduce the corresponding product features, and during your free time online, such publicity will have a certain effect.

Online video hype: Everyone collects their own hype materials, text and pictures in the video, which can attract attention and increase attention.

Lottery interaction: Online Weibo, QQ groups, Renren, etc. conduct download draws. This online and offline interactive model increases exposure and download usage.

10. Establish your own WeChat public relations platform

Purpose

WeChat marketing and WeChat publicity have a certain effect, so establish your own WeChat public relations platform , such as Campus APP Alliance Wuhan. The concept conveyed is: promote, introduce, share high-quality mobile APP applications

Regularly hold online downloads on the WeChat platform, offline use of positive feedback and other promotional activities, while effectively increasing the number of fans. As for the increase in the number of fans, it also depends on how to grasp the psychology of students. For example, if you add the campus APP alliance

, you can get relevant entertainment performance information, exam review material sharing, part-time information sharing outside and on campus, etc.

Nine How to Build Campus Channels

Part One - System Framework Management

1. Foundation: Construction

Building an organizational framework: a The beginning of channel development is just an entrepreneurial expectation. In actual implementation, entrepreneurial expectations can arouse temporary passion, but it still needs to return to calmness, and a framework is needed to solidify the foundation. In peace

Develop gradually.

A team is like a seed thrown into the soil. It will grow into a towering tree, form its own climate, and form its own ecology. This is the team's success. Campus channels are actually team spirit. The direction must be advanced, and specific operational strategies can be explored slowly. The first is the establishment of concepts and models. This is the soft power of the team. If all the existing teams are disbanded, whether they can be re-established based on concepts and models is an indicator to judge whether they are mature. With this, we can face any difficulties calmly. Even if there is only one person left, the campus channel can still quickly build a high-quality team. The second is the construction of culture.

The culture of campus channels needs to be combined in the general environment of practice and execution. The necessity of culture is that it can nourish our hearts, make us stronger, and make the team cohesive. The third is necessary documents such as articles of association. He

is the window through which members understand us. The main ideas must be summarized in the charter, the concepts and models are all in it, and what to do, why to do it, and how to do it can all be displayed. The fourth is the establishment of the system. The system needs to be developed with reference to culture, and the system is the embodiment of culture. The establishment of functional leaders, work processes, decision-making mechanisms, information processes, channel codes, reward systems, etc.

2. Internal management: Building a fighting team: When it comes to team building, even if the team does not have any foundation, including concepts and models, based on these people, they can still be re-established and implement the project. This shows that this organization is strong. Only with such team strength can we continuously create new space and implement new strategies.

First, you need to find people who are consistent, have the same vision, and have like-minded people: values, culture, and interests. That means finding the right person.

Secondly, you need to find people with suitable abilities and commitment, taking into account skills, awareness, and potential. That means we need active partners.

Third, insist on diversifying membership recruitment, and the channels used in schools need to take into account region, gender, grade, college, interests, and experience. An organization needs to build diversity on the basis of unity. Unitization will lead to many ills, including inertia, indifference, and stereotypes. The establishment of diversification is also the charm of the team. It can attract more powerful people to join, and the excellent team culture will naturally form and continue to enrich.

Fourth, the backbone is the key to execution, and the first priority for team development is to build the core. Generally speaking, the core team should have 9-15 people.

Fifth, the team needs a combination of various roles. Some act as diplomats and like to socialize, some act as wise men and only give out ideas, some act as perfectionists and always find faults, some act as promoters and clamor to get things done, some act as coordinators to resolve differences, and some act as facilitators to resolve differences. Doers work silently, some are supervisors and look on calmly, some are leaders holding the banner tightly, and generally each person has several roles.

Sixth, appropriate competition factors can ensure team vitality, motivation is always needed, and a certain degree of personnel mobility can be maintained appropriately.

Seventh, in the construction of a learning organization, channels can be used to build a second classroom and serve as a transfer station for entering society. Every campus channel must allow team members to get something, learn something, and create new value. This is the prerequisite for considering any project - do not create shoddy products.

Eighth, efficient work standards are equivalent to the efficiency that enterprises talk about. All channels go through an awkward period in the early stages of always talking but not doing anything, and team morale will be low as a result. The reason is dependence on the collective.

Ninth, we should pay attention to strengthening team cohesion in leisure projects. Only in leisure can there be fun and the team can get along with each other like friends and form an atmosphere like home. Work can lead to boredom, and passion is short-term. Long-lasting enthusiasm is required. Feeling attached to the team is the key. Make good use of every weekend, every fixed time of every month, every year, every holiday, every holiday.

Tenth, meeting management,

Campus channels are inseparable from meetings, and good meetings have good teams. First of all, the necessity of the meeting must be clearly defined. Secondly, for necessary weekly meetings, a meeting theme must be clearly defined in advance and only directly relevant personnel must be invited. The fewer people, the better. Core personnel are better. If there are more people, it will be held. Brainstorm without argument or discuss in small groups. Furthermore, it is best to communicate with 2-3 core personnel in advance before the meeting to avoid being criticized by innocent groups or being ignored.

The meeting topics should be well planned

and there should not be too many topics. The meeting time should be well controlled and the pace should not be entangled in minutiae. Some topics can be solved at a later time. The meeting time should be controlled within 1-2 hours.

Part 2 - System Awareness Management

1. Starting point: Leader

Leader’s self-management: As a leader, do the right thing and put things right Doing it right is quite a test. Being a leader does not mean being a leader. A campus channel can be so weak that it dies, or it can be so strong that it affects the whole country. This is an opportunity. We must seize the opportunity to train ourselves. Nowadays, many entrepreneurs come out of the campus channel system. To imagine that a channel is an enterprise, working in a channel requires the same consciousness as an entrepreneur, which is glorious but arduous.

Otherwise, leaders will impose their superficial understanding on the team, lower the team's height, damage team morale, and the team will continue to decline. A leader should make everyone feel that "I can rest assured when you do things"

2. Commanding heights:

Establishing core competitiveness: What clear impression does your campus channel give to others? ? What are the highlights of your campus channel? These highlights are core competitiveness. Core competitiveness is often emphasized by enterprises. The establishment of campus channels

is to establish personal core competitiveness through self-cultivation and promote the formation of a positive cultural atmosphere for talent development. When we talk about resources and learning, it is actually for our own core competitiveness. What is the significance of university?

Among the many resources of university, how to develop, obtain and utilize them is the key to cultivation.

3. End point:

Gradual realization of the vision: The team first needs to clarify what it does, establish a common vision, and be of one mind from top to bottom. Then, there will be no Bullshit, bureaucratic, confused. Finding a meaning is the prerequisite for achieving team glory

. Starting with the top leadership, we need to think clearly about this issue. You need to find meaning, a sense of mission as a leader, and pass this sense of mission to members. At the current stage, many campus channels are carried out in the conventional mode, with superficial work and long-term process execution. Establishing a common vision requires the greatest participation of members to release their energy. In fact, everyone in the channel gives leaders such invisible rights, and it is even more necessary. Whoever thinks ahead will stand in front of them and lead the way, while the leaders actually provide escort. Like a flock of geese, it maintains a herringbone shape but has great fluidity, ensuring the organic vitality of the organization.

Part 3 - Indicators for measuring campus channels

1. Growth of team members. It is the happiness, knowledge, emotion, spirit, interest, friendship, etc. gained by team members participating in it. From a high level, as long as our team members form good habits, excellent quality, and high execution ability, then this campus channel will not only be excellent, but also be better than traditional campus channels.

2. Team brand.

Whether a team is successful or not depends not on how much value you create, or how many oranges you get, but on how much recognition you really get. Therefore, when executing projects, channels must create their own brands so that others can recognize, recognize, and recognize our channels. When creating benefit value, it is recognized by others and creates its own brand. This is also the vision of all businesses.

3. The third is social benefit. If the exact target of social benefits is not society, the society here can specifically refer to the small society of the university team. Many campus channels are implemented more blindly. They only consider how many people they have on their team. Blind implementation of projects only pays attention to superficial work, showing off, taking pictures, giving feedback, deceiving superiors and concealing others, but not wanting to implement the effect of the target, or even No matter the side effects.

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