Catering Christmas event promotion plan

2021 Catering Christmas Event Promotion Plan (6 articles in general)

In order to ensure that the event can be carried out without error, it is often necessary to carry out detailed preparation of the event plan in advance. The event plan can clearly define an event A general direction. How should we develop an activity plan? The following is the 2021 catering Christmas event promotion plan I compiled (generally 6 articles). It is for reference only. Let’s take a look.

Catering Christmas event promotion plan 1

1. Time

Evening of December 24th

2. Target group

About 100 people, executives and related personnel of various related units, agreement units, permanent residents, etc.

3. Holiday decorations

1. Christmas decorations with a festive atmosphere are hung in the Chinese Hall and corridors of the south building. The entrance of the Chinese Hall is decorated with Christmas straw, and each banquet hall is decorated for Christmas. .

2. A 4-meter Christmas tree, Christmas decorations, gifts and lanterns are placed in the lobby of Haoyuan.

3. On the evening of the 24th, a Christmas buffet reception was arranged in the China Hall, decorated with large-scale carvings and physical carvings, and an employee dressed in Christmas clothes distributed Christmas gifts.

4. It is recommended to hold raffles and artistic performances during the reception, as well as wine tasting competitions to increase the fun of the reception. (Prizes will be determined by the hotel)

5. Some riddles will be hung on the Christmas tree in the lobby of Haoyuan on the evening of the 24th. Guests dining at Haoyuan that night will participate in a riddle guessing activity, and those who guess correctly will win prizes.

6. It is recommended that the hotel contact the Social Welfare Institute or the School for the Blind to hold a small charity reception in the name of the hotel on the evening of the 24th and the evening of December 31st, and report it in the local newspaper.

7. Formulate a "Christmas package" for publicity. To increase individual customer occupancy and also participate in the Christmas lottery, the two restaurants have developed multiple "Christmas set menus". When spending over RMB 1,000 on food, each table will receive an additional bottle of wine, which will be presented by etiquette personnel.

8. It is recommended to carry out a social welfare activity, such as donating % of the customer's consumption amount on the evening of the 24th to the welfare home as charity, and recruiting 10 charity enthusiasts to visit the children in the welfare home and send gifts , school supplies, daily necessities.

9. Invite relevant media to report on the event. This public welfare activity will help increase the visibility of our library, guide citizens to care for and care for vulnerable groups in society, promote charity and love, and help improve our Reputation.

IV. Event schedule

1. Develop a specific layout plan from December 1st to 5th.

2. Contact the media from December 1st to 8th to formulate a publicity plan.

3. Decoration and layout of the hall and various scenic spots from December 5th to 15th.

4. The cultural and artistic programs will be approved from December 5th to 15th.

5. From December 15th to 20th, the drinks and menu for the event will be determined.

6. Do a good job in all activities of the event on December 23 and determine the person in charge of each link.

7. The catering department for the above activities will organize and implement them in accordance with the overall plan of the hotel. Catering Christmas event promotion plan 2

1. Activity theme:

The love song of winter life, our company sends Christmas blessings

2. Sub-theme:

Let us spread the Christmas bells everywhere, and let us spread friendship and praise to the world.

3. Purpose of the activity:

1. Strengthen the sales of the company’s chain stores and increase operating income;

2. Strengthen corporate visibility and enhance the chain store brand; < /p>

3. Celebrate Christmas

4. Significance of the event:

The essential Christmas programs include family, friend and lover programs. Various parties. A good time for friendship, family, and love gathering. Wearing Santa hats, singing Christmas songs, and telling everyone’s Christmas wishes. As a grand festival, Christmas dinner is indispensable, and in China it is mainly Western food.

During the Christmas promotion period, the company can promote corporate culture, enhance the brand of each chain store, strengthen corporate visibility, and let more consumers know about our company, recognize our company, and like our company.

5. Activity content:

Carry out Christmas activities in each chain store, place Christmas trees, display the chain store logo in a conspicuous position, decorate the Christmas tree, and place gifts at every location on the tree . Every customer who enters the store is given a Christmas hat, Christmas dinners and discounts are launched, and employees of each chain store are dressed in Christmas costumes.

6. Event layout and decoration:

1. The layout of the main attractions, the entrance to the hall, is dominated by the Christmas tree.

2. Glass

3. Stairway on the second floor (with the store’s LOGO as the main one and Santa Claus as the supplement)

4. The lighting layout of the hall must be Festive atmosphere (you can hang some star-shaped string lights)

7. Event atmosphere layout:

1. Distribute Santa Claus costumes to each business area, and the Santa Claus will serve the guests.

2. Arrange two Christmas angels to welcome the guests.

3. Arrange for Santa Claus to deliver gifts to every child who comes to dine.

4. Make arrangements and preparations before the 20th.

8. Activity format:

1. Label each gift with a number. When the customer is dining, the waiter will come forward and ask the customer to draw a number, and whichever one is drawn will be given away.

2. Customers who come in to dine are given Christmas hats, preferably marked with the company logo (can cooperate with other businesses).

3. Make a leaflet, which can be cut within the paper range of the Christmas promotion, and can be equivalent to consumer coupons.

4. The kitchen will launch a Christmas special menu, which can be divided into: Christmas meals, couple packages, children's packages, family packages, etc., and make relevant posters and leaflets to promote it.

5. Make a reservation for Christmas.

6. All chain store staff must wear red Christmas clothes to enhance the festive atmosphere.

7. Make simple decorations in the restaurant to enhance the festive and lively atmosphere of the restaurant. The most important thing is to make customers feel like they are celebrating the festival.

8. Play Christmas carols in each restaurant. Catering Christmas event promotion plan 3

1. Event time:

December 20th - January 10th

2. Event theme:

Meet xx happy discounts on Christmas and New Year's Day

3. Activity description:

December 25th every year is the day when Westerners commemorate the birth of Jesus, called Christmas , is the most grand festival of the year in Western countries. It can be compared with the New Year and is similar to the Spring Festival in our country.

4. Purpose of the event:

Through planning activities on Christmas and New Year’s Day, expand the hotel’s popularity, strengthen emotional connections with business customers, and guide the dining consumption of residents in surrounding areas, thereby Achieve certain economic and social benefits.

5. Scene layout:

A. Door: A waiter dressed as Santa Claus stands at the door to greet guests. The greeting must be 'merry christmas!' Guests under 10 years old will be given a piece of fruit candy.

B. Lobby: Place a Christmas tree in the center. The Christmas tree should be large and coordinated with the lobby space. There must be flashing lights on the tree to attract guests’ attention and display various Christmas gifts (empty boxes with gifts Bag packaging is enough), place them in a row under the Christmas tree, and decorate them with various lights, decorations, etc., plus posters, music, etc. to enhance the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.

C. Glass doors and windows: Paste Christmas paintings such as: snow scene, Santa Claus, etc. (available ready-made at boutique wholesale markets)

D. Waiters and cashiers all wear red hats Christmas hats set off the festive atmosphere and stimulate customer consumption. Restaurant: The waiter wears a Christmas red hat and serves a plate of unique Christmas snacks to each table of guests. The snacks mainly include cakes and cookies, or they can also be popular hotel specialty snacks, surrounded by various candies. .

6. Activity content:

Catering Department:

1. During the event, Christmas set menu will be launched (standards shall be determined by the Catering Department)

2. Christmas special package: Book in advance and get a free Christmas gift.

3. During the event, each table can enjoy a special dish

4. During the event, each table will receive a free exquisite snack.

Housekeeping Department:

1. During the event, the special price for business standard rooms on the 6th and 7th floors is 100 yuan/room.

2. All guests staying will receive a voucher worth 58 yuan. (Vouchers can only be discounted on the basis of individual passenger prices, and the lowest room rate is guaranteed to be 100 yuan)

3. Check-in guests can use the hotel swimming pool for free, and can check out until 14 on the day of check-out: 00.

4. Guests staying in suites will enjoy VIP treatment, a welcome message from the chairman of the board, and a free piece of fruit and two bottles of mineral water.

Villa area:

1. A villa with a special price of 300 yuan is launched every day.

2. Everyone who stays in the villa will receive a piece of fruit as a gift.

2. Staying guests can use the hotel swimming pool for free, and can check out until 14:00 on the day of check-out.

Swimming pool:

1. During the event: 30-time card will give you 5 adult swimming floats, 15-time card will give you 2 adult swimming floats

2. It is recommended that during the off-season, you can print 5 yuan experience coupons (use business cards to stamp the date and customers only need to pay 5 yuan cost) and send them to customers in groups to invite them to experience it!

7. Internal publicity:

(1) The Human Resources Department will publicize the hotel’s holiday publicity and planning activities and the origin of Christmas to employees in the form of blackboards (December 2 (Completed before ten days);

(2) Employees of each department shall conduct training on language standards, etiquette and courtesy during the festival (completed before December 20)

(3 ) The personnel department will select waiters to play the role of Santa Claus and conduct appropriate training (to be completed before December 20);

(4) The security department will play background music CDs during the festival to highlight the entire The festive atmosphere of the hotel. (Lobby, guest rooms)

8. External publicity:

Promote new and old customers in the form of text messages. All departments and the marketing department will introduce the content of this event to customers through phone calls! Catering Christmas Event Promotion Plan 4

December 25th (Saturday) is Christmas. Based on experience in previous years, the booking peak for Christmas dinners will begin next week. Due to rising prices, in order to control costs, compared with the discounts in previous years, this year's promotional activities of Shanghaipai Theme Restaurant mainly focus on giving away gifts, exciting performances and providing more considerate services to attract consumers. In order to carry out the promotional activities smoothly, the following plans are made for the preparation, operation and cost control of Christmas activities:

1. Activity planning ideas and purposes:

1. The festive decoration of Shanghaipai theme restaurant creates a festive Christmas atmosphere and provides consumers with an environment for festive consumption.

2. Focus on the promotion model of "low price, high quality", coupled with holiday gifts, to better attract consumers' attention; and actively use effective promotional activities to arouse consumers' attention. Shanghaipai theme restaurant's attention is to achieve the purpose of improving the sales performance of direct-operated stores, consolidating customer loyalty, and exploring new customer sources.

3. Arrange violin performances and other performance services to create a warm and romantic atmosphere, enhance consumption levels, and deepen consumers’ experience and impression.

4. Purpose of the event: Through Christmas planning activities, expand the popularity of Shanghaipai theme restaurant, strengthen emotional connections with business customers, and guide the dining consumption of residents in surrounding areas, thereby achieving certain economic benefits and social benefits.

2. Event location:

Shanghaipai Theme Restaurant Yan'an Road Store

3. Event objects:

Shanghaipai Theme Restaurant Yan'an Road Store

Address: No. 1066, Yan'an West Road, Changning District, Shanghai (Second Floor, Ruifeng Hotel)

4. Event Time:

December 24 ( Friday) 18.30-20.30 pm

5. Activity theme:

Taste the taste of love and listen to the sound of romance.

6. Activity content:

Shanghai Style Christmas Romantic Dinner

588 yuan, for 2 people

Menu:

Hokkaido Tuna Mango Salad

Golden Pumpkin Shark Fin Cup

Teriyaki Australian Wagyu Beef

French Baked Green Dragon with Tomato and Lemon

French-baked green dragon with tomato and lemon juice

Latimi su

Exquisite fruit platter

Free bottle of Huangxuan hardcover dry red

Violin music will be played from 18.30-20.30 in the evening

Note: This event cannot be used in conjunction with other offers. The final right of interpretation of the event belongs to our store.

Advertising

1. Create a festive Christmas atmosphere through store decoration, and use external decorations such as Christmas trees and Christmas hats to attract consumers to the store.

2. Make Holy Day promotional posters and X display racks for store promotions. (Post it before December 15th to promote it in advance)

3. Make a promotional leaflet and start distributing orders around the store before December 15th.

4. Banner promotion: make promotional banners before December 10th and hang them in the store for promotion. Catering Christmas activity promotion plan 5

Activity purpose: Create a good Christmas dining environment and promote year-end consumption

Activity time: December 24, 20XX to December 25, 20XX

Activity location:

Activity content:

1. Atmosphere creation: Place Christmas trees, lanterns, promotional signs for the activity content at the door, and post them on the floor-to-ceiling glass Christmas posters and decorations, all staff wearing Santa hats, broadcasting various Christmas songs, etc...

Decorate the store with a strong Christmas atmosphere.

2. Christmas gift giving: During the event, a staff member in each store will dress up as Santa Claus, carry gifts and walk around the store, handing out balloons to children, while adult customers will be given "gift packages" (containing modern Rake tasting coupons) , coupons provided by manufacturers, etc. These coupons can only be used when dining again during New Year's Day and Spring Festival).

3. Marketing activities:

a. The original dining lottery activities will continue;

b. Continue to promote the membership system;

c. A New Year's greeting card will be given to each table

4. Personnel arrangement

Note: The specific division of labor and time follow-up of matters should be paid attention to during the operation by the managers of each department. Reasonable integration with manufacturer activities. Catering Christmas event promotion plan 6

Operation purpose:

Improve the unified coffee and Western food business project, seize the peak consumption season of the Western food industry through the extraordinary days of Christmas, and increase the visibility and popularity index of cross-strait coffee , combined with the current development status of the western food market in the provincial capital, using rigorous marketing strategies to implement operations, using "free coffee tasting" as the lead, and the theme of "Christmas" throughout the entire event, to formulate a feasible operating system and implementation suitable for cross-strait coffee to occupy the provincial capital market Plan to make Cross-Strait Coffee successfully operate at the end of XX and create a new chapter in the western food industry in the provincial capital!

1. Origin:

Cross-Strait Coffee Shijiazhuang Store was established in October XX as a A nationally renowned brand chain store, Cross-Strait Coffee integrates modern business and multi-functional atmosphere, and is determined to achieve Western food brand culture and fashion with Chinese characteristics, and create a national business and leisure communication network.

According to the current situation, Cross-Strait Coffee Shijiazhuang store did not perform well in marketing promotions in the early stage of opening, resulting in low customer flow in the restaurant, and the overall social influence and brand reputation cannot be reflected. As winter approaches, the catering market is booming. Coffee on both sides of the Taiwan Strait should promote various activities as soon as possible to attract customers, operate steadily before the Spring Festival, and achieve rapid profitability.

After thorough market research, Jinxi Culture Communication Co., Ltd., with unique creativity and years of successful hotel operation experience, planned the "'Cross-Strait Coffee' Christmas event for Cross-Strait Coffee as Christmas approaches. , this activity extends the scope of publicity, increases publicity intensity, and implements purposeful implementation strategies to lay a solid foundation for expanding the social visibility, brand reputation, and consumer awareness of Cross-Strait Coffee Shijiazhuang Store

2. , Activity time: December 10, XX - December 25, XX

3. Activity theme: Successful communication starts from both sides of the Taiwan Strait

4. Organizational form:

Organizer: Cross-Strait Coffee Shijiazhuang Store

Undertaken by: Jinxi Culture Communication Co., Ltd.

5. Analysis of event operability:

Location It is located at the intersection of North Street and Guanghua Road, close to the north of Mianyi Overpass, and adjacent to large public facilities such as Zhonghao Business Center, Donghai International Building, Laobaixing Pharmacy, Mi's Furniture City, Huapu Supermarket, and Beiguo Supermarket. ***Both constitute the prosperous business circle in the northern part of the provincial capital.

The transportation location is superior and convenient, and there are no competitors within the regional radius. Therefore, the coffee on both sides of the Taiwan Strait has unique environmental advantages. On this basis, the enterprise You can safely use the surrounding favorable environment and facilities to carry out large-scale and purposeful publicity.

With the rapid development of the southeastern commercial economy, people focus on fixed areas, resulting in commercial saturation in a certain area. Although it is prosperous, due to the obviously fierce competition, enterprises have not received real benefits.

The north bears the important responsibility of transmitting economic circulation, resulting in the complementary advantages of urban and rural areas, other provinces and local resources. The mutual exchange of information has filled the "cold" gap in the northern market. Therefore, the implementation of cross-strait coffee Christmas activities has certain operability and executability, which can promote the development of cross-strait coffee in the new era. Guiding the healthy and harmonious development of the catering industry can fully promote the development process of northern commerce and create a new benchmark for the northern catering market!

6. Activity content:

(1) True love between both sides of the Taiwan Strait - Free Coffee tasting activity plan

Time: December 10th - December 15th, XX (you can choose the peak time of the crowd)

Location: The square in front of the Cross-Strait Coffeehouse

Content: From the 15th to the 19th, the organizer set up an operation station (see picture) in the square in front of Cross-Strait Coffee. The operation station followed the theme of Cross-Strait Coffee's corporate image, and the square was crowded with people and many slogans. Consumers rushed to taste the rich and fragrant cross-strait coffee at the operation station, and sent 4 etiquette ladies (including costumes and ribbons, with text content: (front) Merry Christmas (reverse) Successful communication started from both sides of the strait, and 2 people were responsible for it. Consumers prepare coffee on site and tell consumers about the cultural history of coffee on both sides of the Taiwan Strait. The other two leaflets are distributed to consumers (the main content of the single page informs consumers of preferential measures for coffee dishes and exquisite gifts on both sides of the Taiwan Strait during Christmas). , consumers are welcome to visit.

Meaning of the event: Christmas is the most important day in the West, and in China in recent years, Christmas is also an important festival that urbanites increasingly advocate. Through free coffee tasting, it reflects the close proximity of coffee from both sides of the Taiwan Strait. Among consumers, using highly friendly expression techniques to enhance the integrity and social effects of the brand can bring consumers into the deep realm of cross-strait coffee. A large number of image displays have greatly promoted the smooth holding of the event. effect.

Suggestion: Jinxi will provide the merchant with the design plan of the image booth, including the production of promotional leaflets, and the merchant will send etiquette girls to do promotional activities.

(To be determined)

(2) Cross-Strait Coffee Christmas Goodwill Ambassador Gift Giving Activities

Time: December 23rd - December 25th, XX

Location: Cross-Strait Coffee Restaurant on the second floor

Content: The snowflakes on the Christmas tree fall silently, and the wind carries the intoxicating sound of drunkenness. When the night fills the sky, the songs of Christmas Eve are sung, and we once again Meet at Christmas with joy and laughter.

In order to cultivate the cultural popularity index, we specially invited five Christmas goodwill ambassadors to give Christmas gifts to guests who consume coffee on both sides of the Taiwan Strait. At the same time, Christmas gifts are marked with cross-strait coffee theme slogans or blessings. (Example: Successful communication begins with cross-strait coffee. I wish all guests from all walks of life a Merry Christmas!) Shijiazhuang, where it has just snowed, is filled with Christmas colors. The cheerful singing of the Christmas Goodwill Ambassadors sent Christmas blessings to Manpeng guests, and also sent It warmed the feelings between both sides of the Taiwan Strait.

The moral of the event: Close contact between brands and consumers can leave an unforgettable impression and promote the advertising effect of cross-strait coffee brands.

(3) Cross-Strait Coffee Christmas Party Plan for Chinese and Foreign Guests

Time: 20:00, December 24, XX

Location: Second Floor of Cross-Strait Coffee

Invited guests: some foreign teachers and students in the provincial capital

Content: On the evening of December 24, a Christmas party for Chinese and foreign guests was held at Cross-Strait Coffee. At that time, some foreign teachers in the provincial capital gathered together in the restaurant on the second floor to celebrate their traditional festivals.

The entire hotel is decorated in a Christmas atmosphere, giving them the feeling of returning to their hometown and creating the enjoyment of home. While blessing them with joy, they can taste the delicacies of their hometown, listen to the melodious piano music, and drift away. In the orange lights, there are three points of confusion and seven points of tenderness. You can feel the romance of France, the subtlety of Britain, the unrestrainedness of the United States... Feel the pleasure that Western food culture brings to people, and feel the superiority of value-for-money services. All restaurant personnel must wear ribbons. The text content is the same as above.

Meaning: The participation of foreign teachers and guests triggered the climax of the cross-strait coffee Christmas activities, attracting widespread attention from the news media. The entire event had a warm and elegant atmosphere, advocating the concept of fashionable consumption, and the cross-strait coffee and Western food culture has received the greatest Rendering, this event laid a solid foundation for the early promotion of cross-strait coffee and highlighted the profound cultural heritage of cross-strait coffee.

7. Promotion strategy for image publicity products:

1. Desk calendar:

Production strategy: Select 12 classic dishes from cross-strait coffee and Western food. Each dish is designed in each month, with corresponding discounts, and all are distributed before Christmas. Consumers can bring color pictures of dishes to cross-strait coffee to enjoy some preferential policies, such as free piano music and discounts on dishes.

2. Reflect the preferential measures of the cross-strait coffee Christmas activities, such as giving coffee commemorative gifts, free tasting of some dishes, and giving them away in the form of newspaper clips and on-site coffee tasting, so that consumers can feel the cross-strait experience. The classic of coffee dishes.

3. Piano music order:

Production strategy: A collection of famous piano music at home and abroad, simple and fashionable. Consumers can listen to beautiful piano music while dining and customize it according to their own preferences. Just click on your favorite music, and the pianist can play beautiful music.

Positive and negative

4. Coffee tasting console:

Production strategy: Focus on highlighting corporate image, corporate culture, and corporate philosophy, which can attract consumers on a wider scale It has attracted the attention of readers, has strong recognition, and a wide audience. In addition, the concise and classic story of cross-strait coffee has gained great recognition from consumers for cross-strait coffee.

5. Roll-up banner:

Production strategy: Main content: Introduction to the origin and corporate philosophy of Cross-Strait Coffee Classic. Placed in a prominent position in the restaurant on the second floor, it has high frequency of communication and adds to the event atmosphere.

6. Hanging flag: Main content: The theme slogan of the event, "Successful communication starts from both sides of the Taiwan Strait" is hung on the top of the restaurant building on the second floor. The amount of advertising information is dense, the audience is wide, and the audience has a long memory time. It is The best choice for holding large-scale events indoors.

7. Large-scale food display board:

Production strategy: Made of stainless steel, it has the characteristics of strong stability, free replacement of advertising content, and longest storage time. Main content: Enterprise Concept, name of the company's classic signature dishes, price. It is placed next to the stairs of the restaurant on the second floor, so that consumers can choose their own dishes when they come up.

8. Christmas Pass (omitted)

8. Significance of the event:

1. It is the first time to taste the signature dishes of the provincial capital coffee and Western restaurant. Participants can enjoy certain preferential service measures for free during the event period (tasting of handmade coffee, coupons, discount cards and gifts, and special offers of signature dishes) to build the visibility and reputation of cross-strait coffee brands.

2. Lead the transformation of cross-strait coffee from ordinary consumer class to high-end, highlight the noble color of the company, promote brand cultural concepts, promote the healthy and orderly development of the Western food industry, and promote smooth communication in the Western food industry.