What is McDonald’s corporate culture?

Material and cultural layer

The amiable Uncle McDonald’s, golden arches, clean and tidy restaurants, smiling waiters, McDonald’s coupons distributed everywhere, and other external aspects that consumers can see McDonald's culture.

Uncle McDonald is a symbol of friendship, fun, and peace. He is always dressed in a traditional circus clown costume, with a yellow jumpsuit, a red and white striped shirt and socks, red shoes, yellow gloves, and red hair. He is the second most familiar figure after Santa Claus in the hearts of 4-9 year old children in the United States. He symbolizes that McDonald's will always be everyone's friend.

Golden Arches: McDonald's corporate logo is the curved "M" letter, with yellow as the standard color and slightly darker red as the auxiliary color. Yellow is reminiscent of cheap prices, and no matter what kind of In the weather, yellow is very visual. The curved shape of the "M" letter is very soft, and when combined with the image of the store door, it creates a strong desire to enter the store.