China Haier’s corporate culture

Every Haier employee has a copy of the "Haier Corporate Culture Handbook". If you read carefully this Haier "Complete Book" full of contemporary connotations, you can experience the family affection and harmony of Eastern culture, and you can also appreciate it. Integrating advanced Western management experience and ideas. Haier's corporate culture is divided into three levels. The outermost layer is material culture, which can be seen and touched; the middle layer is institutional behavioral culture, such as rules and regulations; and the deepest layer is Haier's spiritual culture. The core of spiritual culture is values, and Haier's values ??are two words: innovation. Institutional things can be learned, but innovation cannot be imitated. Haier's scientific researchers develop an average of 1.3 new products every working day and apply for 2.5 patents every working day, making it the company with the largest number of patents among Chinese companies. This kind of innovation in Haier culture is to provide every employee with a space for innovation to the greatest extent. Haier's small reforms have created many "celebrities" among its employees and also created huge benefits for the company. Zhang Ruimin said that this kind of small reform is not only about the benefits produced, but also about the innovative spirit displayed by employees. At Haier, you can feel the spiritual world that energizes employees without even talking to them. Ordinary and mechanical work is closely connected with ambitious goals, turning into joyful creation. Clusters of sparks of innovation among employees converged into a blazing torch that lit up Haier's career journey. Compared with many companies, the income of Haier employees is not high, but the creative work enthusiasm of Haier employees is unmatched by other companies. What motivates employees to work tirelessly? Haier's decision-makers say that it relies on the Haier spirit of "dedication to serve the country and the pursuit of excellence" and the use of advanced corporate culture to create goals one after another. From the creation of China's refrigerator gold medal to today's striving to become one of the world's top 500 companies, Haier people rely on it to inspire their spirits, overcome themselves, and always be entrepreneurial, innovative and enterprising. Haier's culture and philosophy enter the hearts of every Haier employee in various vivid ways. In the Haier campus, employees have smiling faces painted on their badges. Slogans like "I am Haier, I smile" can be seen everywhere, and the smiles of Haier people make people feel kind and warm. On the 16th anniversary of Haier's founding, six ordinary employees were awarded the title of "Haier Employees' Meritorious Participation in Corporate Culture Construction". They won the award for the wonderful cartoon they created to explain Haier's philosophy. The words and ink showed the employees' recognition of Haier's values. After Mr. Hideki Yoshihara, a professor at Kobe University in Japan, came to Haier, he admired these comics and praised: "This is a pioneering work."

The following are some of Haier's concepts -

(1) Respond quickly and get to work right away. At Haier, this is an impressive slogan that can be seen everywhere. This is the work style that Haier requires every employee to have. Haier employees all say that these eight words demonstrate Haier's market and service concepts, and also condense the power of Haier's corporate culture.

(2) There is only the thought of off-season, but there is no off-season market.

(3) The east is bright, then the west is bright.

(4) Slope sphere theory. Haier has an vivid and apt metaphor for enterprise management: an enterprise is like a small ball on a slope. If it does not advance, it will retreat.

(5) Every day’s affairs are completed, and every day is clear and high. On the basis of the slope-sphere theory, Haier has created an advanced management model of "every day is completed, and every day is clear and the day is high".

(6) Everyone is a talent, and there is no horse racing. This concept of Haier's employment system provides each employee with a platform for innovation. As big a somersault as you can do, I will set up a big stage for you. "Zhang Ruimin's resounding promise is truly given to every employee. "Open, fair and impartial", the most precious words in Haier culture's view on employment are these six words.

(7 ) First build the market, then build the factory.

(8) First make it difficult and then build your brand.