What is a VI manual?

The VI manual is a specification manual for the use of the organizational image visual identity system. It is a design album with the organization's graphic and text logo as the core. Its basic content should include two parts, namely basic design elements and application design elements.

The specific key contents are as follows:

1. Other logo graphic systems, mainly mascot images or decorative patterns, the types of artwork are the same as above.

2. Specifications for the application of proprietary fonts. The designated special Chinese and English printing fonts can be classified and standardized according to title fonts, text fonts, etc.

3. The basic graphics system of the logo, that is, the standard graphics of the logo, should include: logo color picture, logo standard color code, logo ink map, logo standard drawing with coordinates and proportional dimensions.

4. The basic text system of the logo, that is, the Chinese and English standard characters of the organization or brand name and the full name, abbreviation, horizontal and vertical layout specifications; it should also include color, black and white, standard drawings and other artworks. Inside.

5. The color system refers to the proprietary colors, standard colors and auxiliary color specifications of the organization or brand, expressed in the form of color standards. The color standard data should include the printing color standard system and the design color standard system.

Extended information:

Usage specifications of basic design elements of VI manual:

1. Standard word application specifications: including font changes and layout specifications, etc.

2. Specifications for the combination of basic elements: including specifications for the spatial scale of logo combinations, standards for the combination of logo standard words, standards for the combination of standard logo words and symbolic graphics, etc.

3. The visual background application specifications of the logo, including: the yin and yang graphics of the logo, the usage specifications of the logo on a black and white gray gradient background, the application of the logo on a colored background, the limited size of the logo and the taboos on logo deformation. etc.

Reference: Baidu Encyclopedia entry--Vi