Half a box of Tian coffee responded that the copywriter was accused of discriminating against working mothers. How to put an end to the "chaos" of marketing copy?

As a commodity sales industry, various marketing methods can be described as endless. On August 24, there was such a news that the advertising language of a coffee brand on its product packaging was accused of discriminating against women in the workplace. Netizens have been talking about it, and many people agree. Relevant personnel said that in the face of disputes, products will be improved and the use of sub-copywriting will be cancelled.

In fact, the original intention of copywriting is that women are too busy to spend time with their children, hoping to find time to spend more time with their children. Even if this is the original intention, in the face of this huge consumer group in the market, everyone's starting point and conception point are different, which leads to different interpretations and even brings negative effects to enterprises, making them fall into the center of public opinion and become a tool for netizens to criticize.

Then, in the face of such a case, how to put an end to the chaos of frequent marketing copywriting? Good marketing copy is not only conducive to the development of products, but also can increase people's desire to buy, gain some people's goodwill and increase brand influence. The purpose of advertising is to be widely known. If there is a mistake in marketing, it will have a certain impact on the sales of products, and it is very likely to cause public anger. Such events often ferment quickly on the Internet. After finding the problem, the merchants should rectify it at the first time, calm the public's anger, reflect on their own shortcomings and make improvements, so as to minimize the loss of interests as soon as possible.

As a brand for people in the workplace, Peninsula Coffee should understand the demand orientation of consumers. A copy can give people strength, or it may make people doubt themselves and have a negative impact. No matter how small things are, they should be handled in time, and a customer may affect brand public opinion. Undeniably, the power of bad reviews is great, but most people in the world are neutral evaluators. In the face of negative public opinion, there is nothing wrong with a proactive attitude, but this does not mean that we should respond immediately in a hurry. Instead, it is necessary to establish a file on the current public opinion, analyze the influence scope and duration of public opinion on the enterprise or brand, and then deal with the public opinion.