Collect the implementation plan of marketing activities

Marketing plan. It is necessary to formulate a long-term strategic plan, determine the development direction and objectives of the enterprise, and have a specific marketing plan to implement the strategic plan. The following is my carefully collected marketing campaign plan. Let me share it with you and enjoy it.

Marketing activity plan 1

1, desk calendar:

Production strategy: select 12 classic dishes from cross-strait coffee and western food, design each dish in the middle of each month, and make corresponding discount activities, and deliver them all before New Year's Day. Consumers can enjoy some preferential policies, such as ordering piano music for free and discounting food consumption.

(Sample desk calendar, for reference only)

2.dm flyer page:

Production strategy: reflect the preferential measures of coffee shop's New Year's Day activities, such as giving coffee commemorative gifts and tasting some dishes for free, and distributing them in the form of newspaper clippings and on-site coffee tasting, so that consumers can feel the classics of coffee shop dishes.

3, piano music menu:

Production strategy: famous piano music at home and abroad, simple and fashionable. Consumers can listen to beautiful piano music while eating and tune their favorite music according to their own interests, so that pianists can play beautiful music.

Carla Orcruz

4, coffee tasting console:

Production strategy: pay attention to corporate image, corporate culture and corporate philosophy, which can attract consumers' attention in a wider range, with strong recognition and wide ratings. In addition, the simple classic stories of coffee shops have also won great recognition from consumers.

(sample of operation desk, for reference only)

5. Yi Labao:

Production strategy: Main content: Introduce the origin and enterprise concept of classic coffee in coffee shop. Put it in a conspicuous position on the second floor of the restaurant, with high communication frequency, which adds to the atmosphere of activities.

(Photo sample, for reference only)

Step 6 hang the flag

Main content: the theme slogan of the event is "Successful communication starts from the two sides of the strait"

Hanging on the roof of the restaurant on the second floor, with dense advertising information, wide audience and long memory time, it is the choice for holding large-scale activities indoors.

(Photo sample, for reference only)

7, large food exhibition card:

Production strategy: stainless steel is adopted, which has the characteristics of strong stability, free replacement of advertising content and longest storage time. The main contents are: enterprise concept, the name and price of the classic signature dishes of the enterprise. Put it next to the stairs of the restaurant on the second floor so that consumers can choose their own dishes when they come up.

8. National Day Pass (omitted)

Marketing campaign plan 2

I. Theme of the event:

Tell your favorite ta loudly.

Second, the activity time:

20__ year165438+1October 1 1 day.

Third, the activity object:

/kloc-single men and women around 0/8-40.

Fourth, the purpose of the activity:

Since it is Singles' Day, we might as well hold a "Singles' Day Friendship" in the beauty salon, so that young single friends can find their favorite objects in the activity. And every friend who wants to participate in friendship wants to give his perfect side to each other, so let the beauty salon arm itself with all its strength. The beauty salon team carefully creates beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance brand awareness and increase customer trust.

Verb (short for verb) activity:

Activity plan 1: It seems that I like you loudly.

During the activity, boldly say what you want to say to the object you like and give away beauty products. Successful people who express their love can also get "in pairs" and "for life" beauty packages in beauty salons. These love packages are prepared by beauty salons for consumers free of charge while stocks last.

These activities are free to participate. After purchasing high-end beauty salon products, all the guests present can get cosmetic samples and give them to their favorite partners. If the confession is successful, the two will go to the "Happiness Gate" to receive gifts from the beauty salon.

Activity plan 2: Happiness is within reach.

In June165438+1October 1 1, as long as the products are purchased on the spot, 100% of the customers can win the prize. With such a high winning rate to stimulate consumers' desire to buy, every customer participant can participate in the lucky draw. The prizes are first prize, second prize, third prize and grand prize, in which the first prize is 30% off the selected product or card, the second prize is 20% off, the third prize is 10% off, and the grand prize is a small gift.

Here, Pristine would like to remind all merchants that the prize setting should be based on cost accounting. The first and second prizes can be designed more and distributed to customers in the form of easy tickets. Especially for new users, let them feel the benefits and reality of beauty salons.

Holding Singles Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in beauty salon activities in the future. Of course, if beauty salons can really be lovers, there are also many beautiful women.

Marketing campaign plan 3

I. Purpose of the event

Jinghong Electric Appliance Co., Ltd. was established in June 2006 +065438+ 10. Is a modern professional refrigerator manufacturer, and is one of the domestic refrigeration household appliances enterprises specializing in R&D and refrigerator manufacturing and sales. Because there is a certain gap with Haier and Meiling, this activity is not only to increase sales, but also to enhance brand awareness and reputation.

Second, the active object.

Community activities are mainly aimed at the community, so that every family can understand Jinghong's community activities and expand the brand influence.

Third, the theme of the event

Theme: College Students' Entrepreneurship and Jinghong Refrigerator Entering Community Activities

As a vulnerable group, college students deserve social attention, and enterprises should give them help and support. Jinghong refrigerator, as an enterprise, hopes to give college students a platform to show their strength and cultivate their ability. Therefore, Jinghong Refrigerator cooperates with _ _ Finance and Trade Vocational College to give students the opportunity to exercise and carry out Jinghong Refrigerator activities in the community.

Fourth, the way of activities.

1. All materials and funds for this activity are provided by Jinghong Refrigerator, and the promoters are _ _ college students of Finance and Trade. The income from the activity belongs to Jinghong refrigerator, and the college students are paid for promotion.

2. This activity shows that all kinds of refrigerators are not only more favorable than the market price in 500 yuan, but also can be replaced with new ones. Some models enjoy home appliances going to the countryside and national energy consumption subsidies.

Verb (abbreviation for verb) Activity time and place

This promotion will last from September to 10, and leaflets will be distributed every Wednesday and Thursday for publicity and offensive, and live activities will be held on Friday, Saturday and Sunday. Located in the main residential area of _ _ _, there are 2000 ~ 3000 families here, and the occupancy rate is over 70%.

Sixth, the way of advertising cooperation

Advertisements are mainly leaflets, and the distribution of leaflets should be targeted. Every building has to be distributed by blocking the door. Hang banners in conspicuous places in the community and conduct long-term publicity in the community. The enthusiastic introduction and product display of the promoters at the event site expanded the influence of the event.

Seven, preliminary preparation

1. Personnel arrangement: there are three people in each community, two boys and one girl. On Wednesday and Thursday, we launched a publicity campaign and distributed a page. In the activities on Friday, Saturday and Sunday, boys should be responsible for setting up tents, handling exhibition prototypes and maintaining the activity site, and girls should communicate with the target group.

2. Material preparation: two tents, eight platforms, eight prototypes, some gifts, some pages, a pair of banners, some price tags, markers, notebooks and fountain pens in each community.

3. Experimental scheme: Gree electric fans entered the community as reference materials in this activity, and the personnel were all participants in previous activities.

Eight, medium-term operation

Each promotion point chooses a person as the team leader, who is responsible for the registration of sales volume and missing items, and reports to the business manager for supplementation every day. The payment for goods is managed by girls.

Ensure that someone must stay at the event site, and three people will take turns to eat at noon to protect the prototype.

The activity site must be kept clean and tidy.

Business managers often go to various promotion points to guide their work.

Nine. Late continuation

Do a good job in the post-event publicity, with the theme of "college students start a business, Jinghong refrigerator enters the community" to enhance brand awareness and reputation.

X. cost budget

Material cost: tent 600 yuan, platform 100 yuan, 20 yuan for every (20) other items in 30 yuan, and flyer 500 yuan.

Personnel salary: 50 yuan per person per day.

Property fee: per day 100

Reserve fund: 200 yuan

Each activity lasts for three days and costs 2270 yuan (a promotion point).

XI。 accident prevention

Communicate with the residential property in advance to ensure the activities are carried out in an orderly manner. If there are special circumstances, you should get in touch with the business manager in time.

Pay attention to the weather changes in advance to ensure that the day of the event will not be affected by the weather changes.

If there are signs of insufficient inventory on site, contact the business manager in time to ensure supply.

Twelve. Effect evaluation and activity summary

Predict what kind of effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the success or failure from the aspects of stimulation degree, promotion opportunity and promotion media.

Of course, the above twelve parts are only a general framework of the promotion plan, which needs to be enriched and improved according to the actual situation. In addition, the person in charge should boldly imagine, seriously verify, analyze and compare, optimize the combination, and achieve benefits.

Marketing campaign plan 4

First, media publicity before the event.

Through promotional activities, attract a large number of target consumers, form a wave of participation and purchase, spread the concept of products and services, and form word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.

Second, determine the activity content according to the theme.

The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc. Are all necessary means to attract target groups.

Third, the preparatory work before the event

1, information release

(1), activity information can be published in Loudi radio and television news, because the audience of TV news is every household, and its circulation is 40,000 copies, which is better than other newspaper media.

(2) Loudi People's Broadcasting Station began to publish advertisements for promotional activities on September 26th at 65438+1October 6th. The time is 10 times from 8 am to 9 pm every day.

(3) Hang a banner at the entrance of the central store of the newly-built large pharmacy, with the theme slogan, September 25th, 65438+1October 7th.

4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9: 30, so please don't queue up too early.

(5) Pay attention to adding the right of activity interpretation to the company's content in the corner of the advertisement to avoid causing unnecessary trouble.

2. TV: TV advertisements are flight advertisements, which mainly introduce activities, supplemented by simple product introductions or simply don't mention the functions of products.

3. Site layout

A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.

(1) Banner with active theme.

(2) Large exhibition boards and backboards that highlight the product image and activity theme.

(3) Hanging flags, table cards, large posters and leaflets.

(4) Information desk, gift (coupon) distribution desk, sales desk, etc.

Personnel arrangement:

(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.

(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).

4. Public Relations Liaison Officer

Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.

IV. Key points of field implementation

1, the staff arrived at the scene first, and took their positions.

2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.

4. The sales staff prepares the sales items and introduces the products to be sold.

At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.

6. The host announced the end of the activity, and the site was temporarily reserved until possible time.

7. The on-site sales desk continues to sell.

8. Clean up the site and keep recyclable items for later use.

V. A summary meeting shall be held at the end of the activity.

It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.

Marketing campaign plan 5

Tanabata Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:

First, the activity time:

August 6(th)

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1 "The more beautiful the night, the more lonely Tanabata" large-scale intimate dating party;

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2 Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3 Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

Gong Yue restaurant

On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.

Fourth, the implementation details

Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.

Please ask the food and beverage department to list different set meals and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

Please ask the finance department to inform all food and beverage cashiers and give discounts.

Please ask the front desk to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

The planning department designed and produced tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.

Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.

Verb (abbreviation of verb) promotion and publicity

Posters and leaflets in the hotel

Hotel official website and friendly connection website

Floating advertisement in Shangdu Information Port (one month)

Dahe Daily Quarterly Color Edition +600 Words Soft Text

Fashion magazines are hard, wide and soft.

Street light box film

Target customer SMS

Cost budget of intransitive verbs

Rose 2 yuan /500 PCs 1000 Yuan.

20 boxes of chocolate 50 yuan 1000 yuan.

Lollipop 50 yuan 10 500 yuan.

Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)

High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)

Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)

Banner/Poster 80 yuan

SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.

Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)

Jewelry sponsorship

Small gift hotel inventory gift

Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement)

Total: 2,500 yuan (excluding replacement)

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