How to write the official account function of WeChat, and how to write the official account function of WeChat.

1, clearly inform the function of the official account of WeChat. A good introduction to the official WeChat account needs to let readers know the functions of the official WeChat account immediately. In this era of information overload, mysterious gestures can only bring ill feelings to a few people, and also bring a threshold for user recognition. Needless to say, it should be as concise as possible. If the official account of WeChat is a student, the word "learning" should be written, and the seller should make it clear that he is selling products. For example, with the introduction of "XX Mall", you can clearly know that you can purchase goods through this official WeChat account.

2. Try to have keywords of the main content, such as keywords of industries or products. Many readers in the official WeChat account get their own content by searching for keywords, and industry keywords or product keywords are important sources of passive search traffic. The function introduction of WeChat official account is the second consideration after the name of WeChat official account, so an excellent function introduction should include keywords of industry or product. As long as it can maintain enough updates and popularity, it will occupy a relatively high position in the search ranking, which is conducive to the benign development of the official WeChat account. For example, through the introduction of "Keyboard Meow", you can clearly know that you can obtain the writing skills of the official WeChat account through the official WeChat account and various official WeChat account templates for the typesetting of the official WeChat account.

3. Establish the professional authoritative image of the official WeChat account. An excellent official WeChat account needs to have its own established image. If it is a shopping mall that provides professional information or from the media, and needs to feel safe about its own products or enterprises, it is essential to provide readers with professional knowledge and feelings.

4. Establish emotional connection with users. Positioning the official account of WeChat, who kills time, does not need to provide the image of professional authority. It needs to close the distance with readers and fans through introduction, and the feeling of being close to everyone can't use cold words.

5, try not to have uncommon words, which is not convenient to spread and search. Try not to have uncommon words. Not every reader graduated from Chinese major, so there is no need to be unconventional in the introduction. Unusual words are extremely unsuitable for dissemination and inclusion in search engines, and their search performance is also very unsatisfactory.

6. Keep the text concise. Try to keep the text concise. A good introduction should be a combination of slogan and function, which is convenient for readers to spread and can also understand the content conveyed by the official WeChat account. Words that are too long will only increase the difficulty of reading and will not bring any benefits.

7. Add anchoring factors such as numbers. Adding anchor points helps to enhance users' cognition and strengthen brand concept. If you add the number of 365 days, you can strengthen the feeling outside the text part and get twice the result with half the effort.