Collect! The hot marketing calendar for October is here!

Ding dong~ The little guide who loves operations is online again on time to share useful information! Today I will share some hot marketing suggestions for October. September is coming to an end, and October is coming. National Day, Double Ninth Festival, Halloween, Double Eleven pre-sales, etc. are coming one after another. Every marketer is unwilling to miss any marketing opportunity. Today, the editor will take stock of the hot spots throughout October for you. Your marketing schedule is in order! Node marketing ideas for October 2022 Key marketing nodes for this month: National Day, Double Ninth Festival, Halloween Daily marketing nodes: Cold Dew, Frost Marketing Keywords: National welcome, Double Ninth Festival Universal: basically the entire industry Applicable carrier: Mini Program (if not available , you can create a small program through Yuanfeng E-commerce, which can be quickly put into use, and also provides a wealth of social marketing tools) 01 National Day keywords: National Day celebration, travel together, event time: applicable from October 1st to 7th Industry: All-category marketing tools: hourly flash sales, instant gifts, and coupon marketing examples: At 10 o'clock every day, 5-10 selected products are put on the online micro-store and offline, and a limited-time flash sale is launched for members to snap up. During the event, limited-time special offers will be used to create a sense of urgency to stimulate members to place orders quickly and increase sales. Reference for gameplay: Enjoy discounts during travel season: Merchants in various industries can promote, promote, and offer discounts on food, drink, accommodation, travel, etc. For example: display slogans such as "Travel Specials" and "First 50 people get 40% off"; you can also use online draws to provide free orders and coupons to attract users to spend; and use word collection to assist activities to achieve the purpose of attracting new users. Purpose. Clothing and bags: During the National Day travel season, you can recommend easy-to-carry bags, shoes, or sunscreen and mosquito repellent products, and plan limited-time discounts. Catering: Tourist cities can take advantage of this opportunity to launch special meals, plan combo packages, and offer discounts on purchases, etc. For hotel banquets, due to the large number of banquets at National Day wedding banquets, restaurants can plan packages with a price of XX yuan/table, or instant discounts for purchases of XXX yuan. Real estate/automobile: The annual Golden Nine and Silver Ten are the peak seasons for buying houses and cars. For such non-mass consumer goods with high prices and long decision-making, brands can mainly use discounts, purchase gifts, and instant discounts to stimulate users to place orders; The activities should not be too complicated, just eye-catching and straightforward. Wedding: National Day is the peak season for the wedding industry, such as wedding photo studios, wedding banquets, wedding planning, etc. You can cooperate to launch special wedding gift packages to attract users to place orders. 02 Double Ninth Festival Keywords: Respecting the elderly and being grateful, feasting and praying for longevity, climbing for fitness, worshiping ancestors, and autumn activities Time: October 4 Applicable industries: supermarkets, department stores, clothing and shoe stores, etc. Marketing tools: stored value marketing, coupons , lottery, marketing posters Marketing examples: You can put up advertising posters that care for the elderly and give out free and warm messages at the entrance of the store. When customers over 60 years old come to the store to make purchases, they can get a small gift from the merchant with their ID card and shopping receipt, attracting customers through activities. Customer flow to the store. The store has launched a Double Ninth Festival stored-value activity, such as recharging 200 to get 20. By storing value, customers can continue to spend in the store, and funds can be withdrawn quickly. How to play: Promotion through lottery activities: Merchant conducts marketing lottery activities with the theme of "Respecting the Elderly", such as lottery to win big gifts, coupons and coupons. When you spend XXX in the store, you will receive products such as thermos cups, foot bath buckets, etc., to increase product sales. Poster promotion: Posters can incorporate festival customs and scenery designs to promote the concept of respecting the elderly while creating a sense of presence in users’ social circles. 03 World Food Day Keywords: Food Saving Activity Time: October 16 Applicable industries: Grain and oil specialty stores, fruit and vegetable fresh stores Marketing tools: Group group + store pick-up, lottery marketing Example: Launch an activity with the theme of "Excellent Food Workers" , to carry out education and publicity around food conservation, plan group buying activities for grains, oils, rice noodles, fresh seasonal ingredients, etc., and sell daily necessities such as rice or cooking oil in groups. The activity starts group buying for 3 people, such as "3 people group buying for 88 yuan" 5L Peanut Oil", group buying promotes the fission of activities, and store self-pickup diverts group buying traffic to the store. 04 Cold Dew Keywords: Cooling, health care, diet, adding clothes Activity time: October 8 Applicable industries: clothing and shoe stores, restaurants, beauty and skin care, etc. Marketing tools: purchase discounts, limited-time flash sales, marketing posters Marketing examples : Posters/public account tweets for promotion: As the weather gets colder, you can make use of solar terms to create simple brand posters and tweets for promotion. On the one hand, you can popularize cold dew knowledge and remind users to pay attention to their health. On the other hand, they can achieve brand exposure and increase users' goodwill. For example, the first cup of milk tea in autumn has become popular before; at the same time, some promotional activities can be carried out to transform products. Catering: Catering shops can focus on menus that are nourishing, nourishing the spleen and stomach, and nourishing the lungs and intestines.

We can recommend health-preserving warm wine, as well as foods that nourish yin, prevent dryness, moisten the lungs and benefit the stomach, such as tomatoes, lotus roots, etc. Fresh fruits: Make a seasonal list of fruits that moisturize the lungs, with pomegranates, pears, etc. as the main products, and carry out full discount activities to increase key sales. Clothing and Bags: Cold dew season, late autumn is approaching. Promotions have begun, and early winter styles continue to increase. Autumn styles can be sold out at low prices in a flash sale. Beauty and skin care: The biggest problem in early autumn is dry air. At the same time, skin sensitivity problems are easy to occur when the seasons change. Beauty merchants can launch popular hydrating items, such as facial masks, essences, skin care kits, etc. 05 Frost Keywords: Daily health care, keeping warm in late autumn, autumn colors, chrysanthemum appreciation, persimmons Event time: October 23 Applicable industries: clothing and shoe stores, supermarkets, department stores, specialty stores, etc. Marketing tools: purchase discounts, limited time flash sales, marketing Examples of poster marketing: Clothing, shoes and hats, merchants have begun to sell all autumn styles, and they can carry out large-scale clearance promotions for out-of-season or previous years' stock goods. If you register as a member, you can enjoy a 50% discount on purchases of two items, which is fast. Clear inventory. Brand category: Just make posters about frost and popularize health knowledge about solar terms. 06 Halloween keywords: trick-or-treating, partying, candy, pranks, dress-up activities Time: October 31 Applicable industries: supermarkets, department stores, restaurants, etc. Marketing tools: registration to give coupons, group buying, public account tweets, lottery Marketing example: You can combine Halloween holiday elements to package the store to create an atmosphere, launch Halloween-limited special price packages, and sell them online and offline simultaneously, such as 3 pieces of designated goods for 99 yuan, to quickly clear inventory and increase the store entry rate. There is also a promotion of "new user registration and free coupons" to attract a wave of members through the popularity of Halloween. Reference for gameplay: Public account tweet warm-up: Before Halloween comes, brand merchants can plan tweet warm-up activities in advance, which are fun + benefits, highlight highlights, and target target users in advance. Halloween promotion: You can do some activities with full discounts and discounts, you can use group buying to attract users to consume through price advantages, and you can also hold lottery draws to spread the word widely. Alcoholic beverages: With the theme of Halloween carnival, the alcoholic beverage products are classified and promoted, with full discounts and discounts, and membership recharge type marketing can also be done. Catering stores: Catering merchants can decorate their stores with Halloween holiday elements, launch exclusive Halloween packages, and design food surroundings related to the Halloween holiday to attract users to take photos and post on their WeChat Moments for promotion.