Practical model essay on promotion scheme

In order to make the promotion activities achieve the best benefits in the end, we should enrich and improve them according to the actual situation, and analyze and compare them. The following are the relevant reference materials about the practical model essay on the promotion scheme that I share with you, for your reference, and you are welcome to read it.

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? Promotion plan 1

? I. purpose of the activity:

? Mid-Autumn Festival, one of the three traditional festivals in China, National Day and national holiday. What is this activity? Mid-Autumn Festival? With? National day article? . Mid-Autumn Festival articles around? Mid-Autumn Festival is more affectionate? The main line of this activity fully highlights the Mid-Autumn Festival? Reunion? Affection? Gifts? Three major festival features, using extremely human activities to impress consumers. And the national day article is based on? Happy national day ode to joy? For the main line, points? Lucky? Affordable? Member? Fashion? Four series, through the National Day series of commodity promotion activities, we will strive to not only strive for the peak of commodity sales, but also win personalized commodity reputation and price reputation, so as to truly deepen our holiday market.

? Second, the activity time:

? 2xx September 23rd? 2xx October 8th

? On the 7th, the National Day holiday ended, and the Mid-Autumn Festival gift giving and family reunion dinner were before the 6th, so the time of this activity was set at the above time.

? III. Theme of the event:

Happy Mid-Autumn National Day, Happy and Wonderful Hualian?

? Iv. activities:

? Mid-Autumn Festival:? Happy Mid-Autumn Festival, strong feelings?

? I wanted to do a happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum. )

Happiness is in Hualian, and affection is stronger?

? 1. 2xx Mid-Autumn Festival? Moon cake exhibition

? Held in conjunction with the food festival? Celebrate the Mid-Autumn Festival on the Moon? Famous brand moon cake joint exhibition? , focusing on the launch of brand-name moon cake manufacturers with different characteristics and tastes of new moon cakes.

? 2. 2xx Nourishing and Health Products Festival < P >? Mid-autumn festival has always been the peak season for health care products, especially after the large-scale advertising of health care products in recent years? Giving gifts to health? More and more consumers choose health care products as gifts during Mid-Autumn Festival. On the other hand, because health care products have considerable profit margins, suppliers should make considerable efforts in promotion, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding a nourishing health care products festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

? 3. 2xx famous wines and specialties exhibition

? Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is quite large, so the exhibition of famous wines and specialties can further stimulate the growth of wine sales. (cigarettes are not allowed to do activities. We can make gift baskets out of cigarettes, wine, health care products, etc., and then sell them at a reduced price, which can be avoided. ）

? 4、? Hualian sends affection, Mid-Autumn Festival ceremony?

? If you buy moon cakes or tonics in this supermarket in 2 yuan, you will be given a beautiful gift. (Gifts are suggested to be fashionable items such as red wine and lighters)

? National day:? Happy National Day Ode to Joy, Hualian Gift?

? 1、? Ode to happiness and luck?

? The wheel of fortune keeps turning, and the gifts are sent again and again!

? All customers who shop in this supermarket over 66 yuan have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

? 2、? Happy and affordable ode?

? During the 7-day National Day holiday, a super-shocking price is launched every day. Let customers feel real benefits.

? 3、? Ode to Happy Members?

? Hundreds of member products are introduced, so that members can feel that there is a substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to be our members. Let Hualian's membership card become one of the must-have items.

? 4、? Ode to joy and fashion?

? Fashion home textiles also give gifts, and happy coupons are sent non-stop!

? Anyone who shops in home textiles in 1 yuan will get a home textile shopping voucher from 2 yuan. You can get two tickets for shopping in 2 yuan, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages for the climax of the National Day wedding. ）

? V. Coordination of activities:

? Procurement department: negotiate with suppliers about the appropriateness of activities and gifts.

? Operation office: provision of sites and heaps.

? Planning department: the layout of the site, the production and distribution of dm, and the supervision and implementation of activities.

promoter 2

? First, the promotion purpose

? June 1st is International Children's Day every year. On this day, many parents will accompany their children to go out to play. In order to seize this business opportunity, Heart to Heart Supermarket has formulated a promotion plan for Children's Day on June 1st. ? June 1st? International Children's Day can not only promote popularity and direct sales of related commodities, but also establish a good corporate image and enhance brand potential. At the same time, it is hoped that the promotion of Children's Day will enhance the influence of the new century in the eyes of children, increase the consumption of adults with the help of Children's Day, create a happy atmosphere of Children's Day with special interactive forms of competition, and promote the sales of children's goods.

? Second, the target audience

? Come to _ _ supermarket to shop with parents? 15-year-old children.

? Third, the promotion implementation plan

? 1. Promotion implementation theme

Celebrating June 1st, Happy Delivery. There are many activities and many gifts. ?

? 2. promotion time

? May 27, 2_? June 3, 2_

? 3. Promotional products

? Mainly children's consumer goods, such as children's wear, children's shoes, toys, stationery, sporting goods, books, snacks and drinks.

? 4. Promotion

? Store poster

? Personnel promotion: arrange personnel at the entrance of Heart-to-Heart Supermarket to publicize the past people (mainly for parents with children) and attract them to come in to participate in promotional activities.

? Distribute leaflets: arrange staff to distribute leaflets in kindergartens, primary schools and junior high schools to expand the popularity of this promotion.

? 5. Promotion method:

? (1) children's goods are sold at a 28% discount

? Activity time: from May 27th to June 3rd

? Venue: Heart to Heart Supermarket

? Target audience: any consumer

? Activity content: during this activity, children's wear, children's shoes, children's products, school supplies, and designated snacks and drinks will be 6% off? 1% discount, in which the discount intensity of goods is determined according to the profit and sales volume of goods.

? (2) the cartoon mask was released

? Activity time: from May 27th to June 3rd

? Venue: the counter for receiving gifts on Children's Day in Xinlianxin Supermarket

? Activity object: Both adults and children can get cartoon masks with tickets. Activity content: 1 cartoon masks are distributed free of charge, and consumers who spend money in supermarkets can get one cartoon mask free of charge with shopping invoices.

? (3) All of them have prizes, and the gifts are given away

? Activity time: from May 27th to June 3rd

? Venue: the counter for receiving gifts on Children's Day in Xinlianxin Supermarket

? Activity object: both adults and children can participate in the lucky draw

? Activity content: Consumers who spend all of 5 yuan in wu mart can draw a lottery at the counter where Xinlianxin Supermarket receives gifts on Children's Day with shopping receipts, and everyone can get a prize. The prizes are as follows

? 1 grand prize: English-Chinese electronic dictionary

? 1 second prizes: a pair of table tennis bats

? 5 third prizes: a pencil

? Comfort award: a heart-to-heart promotional balloon

? (4) free photography opportunities

? Activity time: from May 27th to June 3rd

? Venue: the counter for receiving gifts on Children's Day in Xinlianxin Supermarket

? Activity object: both adults and children can receive the prize by ticket

? Activities: Heart-to-heart Supermarket cooperates with the nearby photo studio. Consumers who spend all their money in 2 yuan in wu mart can get a free photo ticket on Children's Day in Heart-to-heart Supermarket with a shopping receipt. Parents can take a 1-inch photo with their children and develop the photo with the ticket.

? (5) Magic Wisdom Piece Puzzle Competition

? Activity time: 9: am from May 31st to June 1st? Eleven o'clock, three o'clock in the afternoon? Five o'clock. One * * * held 24 competitions.

? Venue: Square in front of Heart to Heart Supermarket

? Activity object: 4? 15-year-old children. Competition group: 4 years old? A group of 6 years old, a group of 7 to 1 years old, and a group of 11 to 15 years old. 2 children in each group. The difficulty of the puzzle has increased at one time.

? Activity: 8 minutes

? Activity content: The children in the competition will put together the disrupted puzzles within the specified time. The children who finish the puzzles within the specified time can get a balloon directly or in his hand, and the children who finish first in each competition can get a Pleasant Goat Muppet.

? (6) Mom and Dad gesticulate and the baby guesses the game < P >? Activity time: May 31st to June 1st at 8: 3am? Eleven o'clock, two o'clock in the afternoon? Five o'clock.

? Venue: Square in front of Heart to Heart Supermarket

? Activity object: 4? 15-year-old children. Four years old? A group of 6 years old, a group of 7 to 1 years old, and a group of 11 to 15 years old.

? Activity: 5 minutes

? Activity content: The participating families choose a parent and children to participate in this activity. Items drawn by parents, baby to guess. The selected items are items that children often touch, and the difficulty varies according to the age of children, 4 years old? 6 years old, 7 to 1 years old, 11 to 15 years old. The difficulty increases with age. Children who can guess two can get a balloon, children who can guess five can get a pencil, children who can guess 1 can get a bottle of wow, and children who can guess 2 can get a pleasant goat doll.

? Iv. promotion precautions

? 1. ensure the fairness of the competition and lottery

? In this promotion, we must ensure the fairness and notarization of the lottery and the competition. Due to the different age groups of children participating in the competition, the difficulty of the competition is different. We should try our best to make the competition fair, avoid unfair behavior in the competition, cause parents' dissatisfaction and disgust, and improve customers' recognition of our wu mart.

? 2. Ensure that the prize stock is sufficient < P >? Because of this promotion, we need to relax a lot of prizes. We need to make sure that there are enough prizes in stock to avoid the embarrassing situation that there are not enough prizes when customers come to collect prizes or draw prizes.

? 3. Prepare the competition site in advance

? The venue for the competition should be set up early, and the staff should be in place early to prevent the children from coming. The competition site cannot be started for some reasons, such as the staff not being in place, the competition site not being set up yet, and problems with the microphone.

? 4. Ensure the safety of the activity

? Ensure the safety of personnel in this promotion, and avoid some unsafe situations caused by many people and competitions, such as children grabbing prizes privately, stealing by thieves because of many people, and trampling by many people. Make sure that every customer and children who come to wu mart can come and leave happily.

? 5, the scene atmosphere to create

? The atmosphere of festival activities includes two parts. One is the scene atmosphere, including atmosphere posters, POP postings, decorative items arrangement, proper broadcasting and music, which will greatly stimulate customers' desire to buy. Specifically, do a good job in theme advertising, highlight the holiday atmosphere from color and title to programs and activities, and create holiday business opportunities with theme advertising; Another atmosphere is the mood of employees, which depends on whether the organizer can mobilize the positive attitude of employees. One of the most effective methods is to set an appropriate task and sales target, and reward according to the achievement rate after the activity. Promotion plan 3

? I. background of the event

? July every year will basically be the month of concentrated consumption of summer clothes and tourism, but with the end of summer vacation, it will undoubtedly be a period of sluggish sales decline. If you don't master it well, it will cause bad sales in the future. Therefore, the strategy of serialization of summer vacation activities will be considered, and July is also the main sales attack period in the second half of the year. The market sales prospect in August/September is absolutely depressed. Only by grasping July well can you lead the market influence in summer and attract consumers' attention in advance.

? Ii. theme of the event

? It's cool in summer and refreshing in summer! !

? Three. Activity purpose

? Improve sales, clean up old inventory and unsalable products, mainly sell star products with high profit space products, improve the overall promotion ability and market competitiveness of the team, enhance brand awareness and reputation, strengthen brand promotion, and crack down on competitive brands to seize market share.

? Iv. activity time

? 2xx July 7th 2xx August 7th

? V. Active products

? Short-sleeved shirts, shorts, jeans, casual shoes, etc.

? VI. Active cities

? Nanjing and all districts and counties

? VII. Activity planning

? (a) activity content

? 1. Time: In order to meet the needs of optical consumers, our promotion will last for one month, from 8: on July 7th to 18: on August 7th, 2xx.

? 2. Location: Nanjing Confucius Temple Senma Clothing Store and Nanjing County Specialized Schools.