How to improve the exposure rate of Momo's information flow advertisement?

Momo's information flow platform is the biggest difference from other common information flow platforms.

Momo focuses on short video information flow.

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It's not hard to understand.

At present, Momo focuses on short video socialization, and the content and information are in the form of video, which is a collection of live broadcast, short video and recommended attention.

In order to improve the exposure of Momo's information flow advertisements, we need to do these aspects well:

1. Prepare a nice short video first.

The quality of short video basically determines the click rate of this advertisement. If it is a rough video, users are not interested in opening it. It is best to be close to Mo Mo's own video content, such as beauty, games, fitness and so on. This kind of content is also the most common video of Momo, and it is not abrupt as an advertisement.

2. Advertising copy should impress people.

The ad copy of "Warriors and Warriors" in the above picture says, "There are only five infantry at the beginning, and a 20w army can be formed in six days! World unification is just around the corner! 」

This copy is actually not good. First of all, reading is incoherent and lacks a sense of rhythm. More importantly, its excellent fast game progress is not a very obvious advantage, nor does it cater to the psychological needs of Everbright game users.

So it's normal that the click-through rate is not good.

3. Delivery time is very important.

Generally speaking, the placement of information flow advertisements needs to be timed. This requires us to know the active time of the whole software. As a social software, Momo has a lot of users logging in during peak hours, evenings, noon and other time periods, and users are more likely to see it.

Of course, the price will be higher at this time, but as long as the time is chosen well, it is still cost-effective.

4. Login page guide

Because this advertisement does not need a guide page, but directly jumps to the download link. We can briefly talk about the landing page. The landing page is actually very important. The overall impression of the user is formed by the landing page. If the landing page is rough, it will give users a poor impression.

Generally speaking, these aspects affect the effect of information flow advertising.

If improvement is needed, it is recommended to start with these smooth surfaces.