Corporate Culture Slogan of Changan Mazda

Mazda has the perseverance to focus on research and development technology, and also has world-renowned brand influence, but it just lacks a truly competitive model. CX-50 was launched to make China consumers realize that Mazda still has the strength to provide quality products.

On March 16, the first off-line ceremony of Changan Mazda CX-50, the "Mountain Life Wide-body SUV", was fully opened, taking you near Yuan Ye and enjoying the mountains and seas.

? The first Mazda CX-50 officially rolled off the assembly line.

Since Mazda CX-50 first appeared in China market, it has been highly concerned by the market, users and fans, and the localization process of the new car is also expected.

Through the perspective of drones, the audience in the live broadcast room witnessed the production process of Mazda CX-50 for the first time. Every workshop, every working procedure and every working procedure of stamping, welding, painting and assembly are recorded and presented by the lens. Changan Mazda Nanjing factory has many advanced technologies. In addition to Mazda's unique automatic front and rear axle tightening equipment and domestic leading welding and painting technology, the newly developed four-door and two-cover automatic assembly line has been put into use on Mazda CX-50. For the first time, the assembly line uses visual positioning and guidance system and 3D projection technology, which can realize more accurate operation and make the body performance superior. The application of a series of technologies will help Mazda CX-50 become another high-quality work of Changan Mazda.

Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd., stood in front of the last inspection process of the assembly line and shared Mazda with netizens. CX-50 is the value standard of "six good students" of SUV in the new era: "See the real chapter for details, and see the ingenuity for details. Mazda, which has a history of building cars for a hundred years, has integrated ingenuity and details. At the source of vehicle functions and materials, we spare no effort to invest high value at any cost. Mazda CX-50 is a' six good' SUV in the new era-good-looking, easy to drive, good quality, big, safe and intelligent. "

Executive Vice President of Changan Mazda Automobile Co., Ltd.? a surname

The ever-evolving "soul-moving" design concept makes Mazda? CX-50 has become a peerless beauty of compact SUV; The unique "one man and one horse" driving and control performance gives Mazda? CX-50 is easy to open and use; Is Mazda the global quality standard? The excellent quality of CX-50 has been firmly recognized; Beyond the same level of body size and flagship sense of space, Mazda? CX-50 is both "big" and suitable; Leading active and passive safety performance makes Mazda? CX-50 ranks among the best in the crash test; The third-generation Mazda Lian Yue system tailored for consumers in China market deeply integrates automobile life and intelligence.

Life should have a Mazda. In Changan Mazda's view, the high value that a car can bring to users is not only reflected in the material level, but also in the spiritual level. Horse fans often say that Mazda's "fast" is "happy" fast, and Changan Mazda hopes to have a Mazda with "six good" values. CX-50 can bring more happiness to users, a kind of happiness to know the beauty of driving and a kind of happiness to experience the driving profession.

Facing the test? Discover extraordinary power?

Do one thing for the rest of my life. In the automobile manufacturing business, Mazda deeply embodies its originality, and will pursue perfection in technology research and development and manufacturing. This spirit can also be seen in Mazda CX-50' s ability to conquer extreme testing.

At the live broadcast site, the host connected the vehicle test engineers on the Qinghai-Tibet Plateau to witness the ultimate strength of Mazda CX-50 with the audience. The average elevation of the Qinghai-Tibet Plateau is over 4,000 meters. Engineers have been conducting extreme environmental tests for days. Mazda CX-50 successfully completed several ignition tests in the plateau environment with low air pressure, low oxygen content and large temperature difference between day and night. The new car is equipped with a vane vacuum pump with oil lubrication channel, which still maintains good linear characteristics under high-intensity continuous braking and realizes calm braking. At the same time, the power of Mazda CX-50 shows four characteristics in altitude test: good maneuverability, small impact, good ride comfort and higher linearity. In cold weather, Mazda CX-50 shows excellent durability, reliability and adaptability in many road conditions, which is a strong proof of its high quality.

User participation, is the user Mazda? An indispensable part of domestic production of CX-50. This time, under the leadership of Mazda product engineers, user representatives drove Mazda CX-50 in various road conditions. As an SUV built by users, Mazda CX-50 not only optimizes the China market in terms of body size, space and intelligent technology, but also inherits the driving and control gene of "man-horse integration", which is the essence of Mazda brand. It is a brand-new model with both classic inheritance and times innovation.

Deepen the brand value management of "mountain life"

How to define "mountain life"? Mr. Sumoka, President of Changan Mazda Automobile Co., Ltd., first vividly explained the original meaning of life with a warm memory of camping with his family: "Not all comfort zones have to be broken, just like the mountain life brought by Mazda CX-50, the gentle wind, gentle streams, picturesque dusk and early morning are all so real, and I hope it can bring you the same feelings as me."

President of Changan Mazda Automobile Co., Ltd.? inpatient department

Mazda CX-50, as an SUV for outdoor life scenes, is accompanied by the concept of "mountain system". "Mountain" life is a more free and relaxed lifestyle. It is not for users to conquer nature, but for them to return to Shan Ye in time, blend in and relax in nature. "Mountain system" can be a heroic man or a romantic warmth. It expects users not only to face Qianshan bravely, but also to be gentle and warm as the sea. Therefore, Mazda CX-50 brings energetic masculinity with a more imposing "soul-moving" appearance, deepens the intimate relationship between family and friends with a wider and more comfortable driving space, and makes the journey full of fun with a stronger "man-horse integration" driving pleasure. With safer and more careful care, drivers and passengers can ride safely and safely in any scene. Mazda CX-50 is the most reliable and safest partner in every beautiful mountaineering trip.

With Mazda? When 50 rolled off the assembly line, Wu, executive deputy general manager of Changan Mazda Automobile Sales Branch, released the car to netizens all over the country in the live broadcast room. CX-50 Chinese Name Collection: "I hereby formally invite friends who love Mazda to participate in the name collection activity of our * * * creative platform" Ma Yue Kongxing ". This is not only a simple collection of China names, but also Mazda's concern for the China market and China consumers, because Mazda? CX-50 is a more localized car. " At the upcoming Shanghai Auto Show, Changan Mazda will officially announce Mazda? The Chinese name of CX-50 will also invite the namers to participate in the naming ceremony of the new car.

Building cars for drivers is Mazda's unchanging belief. As a brand-new strategic vehicle, Mazda CX-50 appears in the field of vision of China users with a brand-new attitude of continuous evolution. In the future, it will go to the mountains and seas with every car owner, realize the ideal exploration of self in the free experience, and gain the power to heal life. Xiaoding is open now. Mazda CX-50 has mountains and seas. I look forward to seeing the mountains and going into nature with you!

This article is from the author of Che Yi, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.