On "What is a Page"

Grandpa made a phone call to the top of the mountain, then asked "who is Peggy" and went to drink with the old brothers. I heard that "the third daughter-in-law is a nanny in Beijing and must know."

Act II: The Middle

Ask the third daughter-in-law, if Peggy calls again in the mountains under her guidance to pick up my son's car.

Act III: The End

Take out presents at my son's house, and the whole family will see Paige. Tell friends in the village that Paige has been found.

Episode climax

Grandpa took out his own Peggy welded with a blower, and the picture lasted for 6 seconds.

Everything is staged around this climax.

Anterior and posterior anaphora

Although it is a short film, it takes good care of the front and back.

No sooner had Grandpa started calling the mountain than he lost his antenna. After the second act, continue to call up the mountain and look for the antenna.

Grandpa first asked a villager what Paige was, and the other person turned on his smartphone. Finally, the villager called and said that he knew what Paige was.

In the first act of playing chess, a man played Page's door music with suona; Finally, the man continued to play suona with the slogan "No gifts this year, the whole family will go to town to see Peggy".

Small details of the heart

This short film is not only a promotional film for Piggy Peggy's New Year's Eve, but also an advertisement for China Mobile, so I spent some thoughts on the details. For example, there is no signal when the old man calls up the mountain. It can't be the operator's problem, but the antenna falls out of the mobile phone, which is the problem of the mobile phone.

When grandpa asked who knew Paige on the radio of the village Committee, there was a set of shots, and a horse ran out. The picture was beautiful.

Knocked on the third daughter-in-law's house, asked twice, and a light appeared in the door, which makes sense.

Third daughter-in-law cooking and grandpa welding cross-editing, visually very hot, corresponding well.

Before grandpa took out Page, he took three things (mushrooms, jujubes and walnuts), cut into his grandson's concerned eyes at the same time, and finally took out Page. I have done a lot of work in visual expectation.

When old people are lonely, they all use long lenses.

The sound is well handled, such as the barking of a dog knocking at the third daughter-in-law's door, the firecrackers getting up in the morning, the wind on the mountain, and of course, the two pigs' Paige-themed suona.

Why does this story hold?

In addition to the marketing elements, this story also captures the characteristics of China people living far apart from each other, and has done enough articles on it.

My son went back to his hometown for the Spring Festival when he was three years old. Call my grandparents in advance and tell them that they want a Logger Vick chainsaw. When he arrived at the railway station, grandpa drove to meet him. As soon as he got on the bus, he found a plastic Logger Vick chainsaw in the back seat. My son was overjoyed.

China's grandparents want stars instead of the moon, so his grandson wants a page, and grandpa must find it for him. This plot design is very reasonable.

In addition, the story takes a slightly overlooking perspective, assuming that the countryside is backward and closed, no one knows what Page is except those who have worked as nannies in Beijing. Of course, this setting is unreasonable. Now that information is so developed, children in rural areas watch Page more.

However, maintaining this setting can satisfy the audience's sense of information asymmetry superiority and curiosity, make people interested in watching, and reserve enough potential energy for reaching the narrative climax. When Grandpa's Peggy appeared, she paused for 6 seconds, and the audience was greatly satisfied. The next minute is set to let the audience relax their excitement, and returning to the mobile phone again (the color of this scene is often gray and lonely) can calm the audience down.

Why does it spread so fast?

The sensation of "What is Page" has its inevitability. Recently, there are few hot spots on the Internet, and such videos can easily occupy the empty window period. As the Spring Festival approaches, foreign tourists need a small outlet to vent their feelings for their hometown and parents. The local style has become an important genre in the field of short video. This film combines a lot of earth elements, except that Paige is welded with a blower, as well as Paige brand washing products, which satisfy the imagination of urban groups for the countryside. The humor of this film also adds a lot of color to its spread. For example, the third daughter-in-law said, "Little pig, red". As soon as the voice fell, the second shot saw a pig. Everyone couldn't help laughing when the old man was cut with a red paint bucket in his hand. The old man's sentence "His father is a pig and his mother is a pig" is also a joke.

Of course, the most important thing is that Piggy Peggy, as a meme in the sense of communication, has its own virus spread. If you change your mind, as long as there are page elements, it is easy to brush the screen.