What are the commonly used words in marketing?

Marketing major is an applied discipline with both scientific and artistic qualities. It is a comprehensive applied science based on economic science, behavioral science and modern management theory. What common marketing words must you know when you are engaged in marketing major? Below, I have compiled a glossary of commonly used words in market camp work for you. Welcome to read for reference!

glossary of common words in marketing work

CEO: chief executive officer

COO: president of operations

CTO: president of technology

CFO: president of finance

VP: vice president

Department and position abbreviation

(hereinafter, nouns with asterisks refer to departments and positions)

GO: operating major departments, including

* fbu: Federation of business units, a collection of business units, is a project.

FBD: Federation of business division. Each business department is an independent business module (such as end-tour, page tour and mobile game), which has several projects, business FBU and departments under its jurisdiction. < p p> *ES：Employee Service, namely administration.

* mis: manager information system. Responsible for computer installation and network maintenance. < p p> *IR：Investor Relations, investor relations. Including the relationship management between listed companies and shareholders, creditors and potential investors, as well as the relationship management between listed companies and various intermediaries in the capital market in the process of communicating with investors. When the company has major activities, such as launching new products, internal testing, public testing, etc., it will send a newsletter to investors in advance to seek the opinions of major shareholders. Our department mainly reports the news of major product tests to IR.

* pa: project assistant, project coordination.

* pm: project management.

po: project owner, project owner/product leader. The person responsible for maintaining product orders represents the interests of stakeholders.

sm: sprint master, director of Scrum. Be the person in charge of the scrum process, ensure the correct use of Scrum and maximize the benefits of Scrum. Generally do not translate.

GM: * 1. Gamemaster, customer service; 2.General Manager, general manager, our company refers to the heads of FBD.

*DBA: data query, belonging to the system operation and maintenance department.

pr: 1. marketing plan; 2. It refers to the third-party soft publicity from an unofficial perspective. Now our PR is mainly outsourced to a professional third-party company; 3, the project cost application form; *4. Public relations. < p p> MS：MarketingServices marketing service

pm: product manager product manager

TM: trade marketing channel planning

MD: merchandising development vivid development specialist

TC: trade. Check channel audit

rd: research department

operation key data

acu: average concurrent users, with the prefix of day/week/month/year, etc. without the prefix, it usually refers to the value of a single day, the same below. < p p> PCU：Peak ConcurrentUsers, the maximum number of simultaneous online players. < p p> ACUC：Average ConcurrentUsers, the average number of online players at the same time.

ARPU: average revenue peruser, that is, the average income of paid and active users is equal to the income/number of active paying users. This high value indicates that the product has strong gold absorption ability and the player's willingness to pay is high. However, the higher the value, the better. Too high ARPU value means that the game lacks new players, and the paid value can be improved little, even making investors not optimistic.

B-ARPU: the average income of charged, paid and active users is equal to the income/number of active charged users. (It is said that it was created by the company, and the meaning of B is unknown) < p p> APA：Active PaymentAccount, a paid game account with game activities for a period of time.

mau: monthly active user, average monthly active user.

terms related to page views

PV: pageview, page views, or clicks. It is usually the main index to measure websites, online news channels and online news. The PV of a website is the sum of all page views.

uv: unique visitor refers to the number of people who visit a site or click on different IP addresses of a news item.

Advertising-related terms

CPC: 1. Cost Per Click, the cost per click of online advertising. This is what the company uses. 2, Cost Per Thousand Click-Throuh, the cost of online advertising per thousand clicks. It is an important reference data for the effect of online advertising.

CPA: cost per action, the cost of each action, that is, the pricing model of charging according to the action taken by each visitor on online advertising. There is a specific definition of user action, including forming a transaction, obtaining a registered user, or' one click' on an online advertisement.

CPL: cost per leads, the login cost of a single user.

CPM: cost per thousand impressions refers to the expenses paid for every 1 visits.

CPR: the cost of each response (such as login game).

CPS: the amount of advertising is converted by the actual number of products sold, which is widely used by electric companies.

RTB (real-time bidding) definition: It is a bidding technology that uses third-party technology to evaluate and bid for each user's display behavior on millions of websites or mobile applications.

DSP(Demand SidePlatform) definition: the demand side platform allows advertisers and advertising agencies to access and purchase advertising stocks more conveniently, because it brings together various advertising trading platforms, advertising networks, supplier platforms and even media stocks. With this platform, there is no need for another complicated purchase step? Purchase request.

AdExchange (advertising trading platform)

ROI return on investment

TG: end frame

Pop: point of purchase selling point advertisement

MIT: marketing impact team vivid display

OBM: object behavior marketing situational marketing

Cam: cumer activation merchandising, vivid consumer stimulus

IMC: integrated marketing communication, integrated marketing communication

p&; L：Profit & Loss profit and loss

a&; P: advertising promotion advertising and promotion < p p> SOP：Standardoperation process standard operating procedures

ma: major account major customers

ka: key account important customers

G/ T: general trade traditional channel

C-store grocery store

CVS: convenience store chain

ws: wholesales dealer

DM: direct mail

EDM: email advertisement;

ON-pack: bundled promotion

IN -pack: increased quantity without price increase

CS: cumer service consumer service personnel

PS: promotion service promotion support personnel

CA: Cumer Assistant promotion counselor

SG: Showgirl brand baby

website related terms

UE: that is, web pages.

CMS: a web page template, we only need to know that it is used for page layout and calling. < p p> UED：User ExperienceDesign.

Cover page: it can be understood as the cover of a book. The Cover page of the game official website usually has the main image, Slogan, quick registration, game feature display, advertising map and? Enter official website? Button.

Index page: the home page of official website, which usually includes navigation, main image, Slogan, registration download button, news and materials.

others

BP: business plan

DMA: official website data monitoring system, which requires permission to use.

Tencent AIO：All In One refers to the information box that pops up every time you log in to QQ.

Slogan: game positioning, advertising slogan. Use a simple and easy-to-remember slogan to accurately explain the characteristics of the game. Like "Sword Fairy"? If you really build a sword, you will not become immortal. ? From Jiuding? Wild and hot-blooded. ?

Demo: demo? Do the key news demo? It's just advertising.

Billing: it is the log of the login database, which can record some login-related activities. If something goes wrong with Biling, no one can log in to the game.

DM bill: Direct MailAdvertising. Direct mail advertising? , that is, sending promotional materials to consumers, homes or companies by mail, gifts, etc. < p p> SEO：Search EngineOptimization. It is a way to use the search rules of search engines to improve the ranking of destination websites in relevant search engines.

CG: computer graphics, usually refers to digital works, and the game industry refers to digital propaganda films.

MAD video: the so-called Mad can be simply understood as? Re-creating images? , that is, using existing materials, modifying them, editing them, etc? Second creation? And made it with music? Film? . The scope of the concept of Mad is quite large. What do you see every day? Animation mtv? It can be said to be a kind of mad.

vocabulary of performance appraisal < p p> KPI：Key PerformanceIndication key performance management indicators

dpi: daily performance indication daily performance management indicators

vocabulary of marketing activities

sp: sales promotion sales promotion.

CP: cumer promotion consumer promotion

TP: trade promotion channel promotion

RS: road show/roadshow

MINI SHOW: small roadshow (in-store vivid buying and giving).

Event: event marketing

office vocabulary

OA: office automation

LOGO: logo

Slogan

MEMO: internal contact list

workshop: work seminar

SKu: stoc. K keeping unit minimum inventory unit

P.D.C.A.: Plan Do Check Action Planning, execution, inspection and action pdsa

SWOT: strength, weakness, opportunity, threat Advantages, disadvantages, opportunities, Threat

4c: cumer, cost, conviction, communication customer, cost, convenience,communication

4p: produce, price, place, promotion product, price, channel, promotion

5r: relevance, receptivity, resumption, relationship, recognition association,