Nightclub Management Plan

Business Plan

77 Business Plan (Draft)

Analysis of Market Current Situation

Nightclubs and KTV both provide singing for guests In every situation, market changes should be paid attention to because there are many different internal factors.

Relatively speaking, the management of nightclubs is not as complicated as hotel management. The management of nightclubs is more practical. From the preliminary training of staff to the daily management of the business site, it is very rigorous and orderly. Among them, personnel training is particularly important, because Training is the basis for creating an on-site management atmosphere, so the requirements for training personnel are quite high and they must have a considerable degree of professionalism.

The company should give customers a reason why they should come to you to spend money.

Nowadays, the industry is developing rapidly and the market has been segmented. Any enterprise without innovation will face challenges. If the industry wants to develop, it must stick to its own positioning, keep pace with the times, pioneer and innovate, adapt to market changes, and add good marketing strategies to make your new and old customers feel energetic.

The core of any enterprise's operation and management is whether it has a strategy for enterprise development and whether the plan is consistent. Only when it has resources can it be competitive. Resources are divided into tangible and intangible. The tangible includes (human, material and financial resources). ), intangible inclusion (skills, credibility, interpersonal relationships). An enterprise only manages, develops and integrates human resources, so innovation is another kind of resource. Customers are the ones we serve forever, and they are also the source of our life. Satisfying customers and raising the chimney will make us happy forever.

Management business plan

1. System operation meetings (daily pre-shift meetings/weekly work instruction meetings/monthly administrative meetings) and system special meetings (operation analysis/business promotion/ financial budget, etc.) system.

2. Job training and partial (job) performance inspection.

3. Human resources (services), financial control and incentive mechanisms, and marketing systems.

4. Operation system (service director), control system (administration/finance/personnel), supervision system (quality inspection/training, etc.), guarantee system (purchasing/warehouse management/engineering/security/PA, etc.) ).

5. Operation and management manual (divided into various parts), operation supervision manual, employee manual, quality inspection manual, and fire leadership manual.

6. Job description, partial policies and procedures, rules and regulations, service leadership manual, financial budget, and business guidance plan.

Management service concept

1. Walk-through management (problems are found, not waiting for them);

2. Weekly work report, theme ( Series) work progress overview;

3. Premonition in advance, control during the process, and supplement afterwards;

4. Management steps: design, planning, organization, practicality, perfection, control, Inspection;

5. Operation integration, governance institutionalization, business characteristics, service standardization, operation procedures, process documentation, quality standardization, and market branding;

6. Management awareness: awareness of industry standards, awareness of five-star standards, awareness of business innovation, awareness of product development, awareness of market development, awareness of customer relationship protection, awareness of people-oriented awareness, awareness of service stewardship, and awareness of teamwork.

7. High-level relationship: superiors serve subordinates, and subordinates are responsible to superiors; mutual respect, mutual trust, mutual understanding, mutual care, and mutual cooperation; superiors serve subordinates, employees serve guests, and production is Sales service;

Whether we value talents or the market, nightclubs are an industry with high personnel mobility. The people working in this place are truly a survival of the fittest, because the real young people in the service industry are young. A person engaged in this industry must be able to highlight his shining side, otherwise he may be homeless in this market.

Core Issues in Operations and Management Services

In the core part of a company's operation and management, personal feelings depend on the integrity of the overall management team, which is the core content of corporate culture. Culture cannot be imitated or copied by other people or companies. It depends on tradition and accumulation. You can imitate a person's clothes and actions, but it is difficult to imitate a person's heart.

77 management must have a standardized model and very good performers, and a transparent reward and punishment system is the balance of the nightclub! The development of nightclubs relies more on the positioning of characteristics, and it is also necessary to detect market changes and do a good job in marketing, chimney guardrails and anti-corrosion, self-rectification, and quality services are the basic strength of the industry.

Attracting customers is the first purpose. To let consumers know the name of 77, we can carry out a large number of discount campaigns to attract customers to the store, so that they can compare and have loyal customers, and let them first Allow friends to attract more customers (guests' word of mouth is more effective than any advertising). In the development of modern economy, the value of inventions in service activities has exceeded the value of material products. Therefore, we are providing the best services and creating a healthy, entertainment, fashionable and joyful entertainment method. (Action management system system teaches and practices business strategies) = market = customer source

Corporate culture construction:

Corporate culture refers to the way an enterprise fosters, promotes, and shapes its own business and development process It has formed a kind of values, basic confidence and code of conduct for employees to pursue together.

Introduce 77 entrepreneurial image recognition system, create brand, and build corporate culture: Successful companies must be backed by excellent corporate culture, such as McDonald's QSCV principles (quality, service, hygiene, value), Haier's sincerity lasts forever, Ledi's health, safety, joy, etc. It can be seen that corporate culture is of great significance in the development of enterprises. To do a good job in corporate culture requires building the management team, shaping and cultivating the internal and external environment, and comprehensively improving the quality of employees in all aspects during the operation and management process.

In short, if an enterprise wants to become bigger and stronger, it should do a good job in cultivating corporate culture from beginning to end.

Management plan and operation plan

77 is located in the eastern part of Lushan County, at the intersection of National Highway 311 and National Highway 207, 2 kilometers away from the intersection of Zhengyao Expressway

It is about 1km away from the industrial agglomeration area and has a superior geographical location. The county's national key scenic spot "Yaoshan" and many other scenic spots have created fertile soil for Lushan's leisure and entertainment industry.

The development of industrial clusters has attracted a large number of foreign investment and businessmen. Therefore, what Lushan lacks is a high-end place for merchants to negotiate and entrepreneurs to cooperate and exchange, and a high-grade, high-end entertainment venue.

With its high design standards and complete functional facilities, 77 will become a banner for Lushan’s entertainment service industry. Due to the intensive work of the 77 management team, "77" has become the number one brand of Lushan entertainment and leisure. Many people are talking about it now: "It is rare for Lushan nightclub to integrate luxurious decoration and perfect and high-quality services like 77." When you enter the lobby, you can really feel the five-star style. Personalized sightseeing elevators, spacious corridors, the "timing" of Lushan's economic and social development, the "convenient location" of industrial clusters, numerous tourism and mining areas, and the "humanity" of 77 people's entrepreneurial spirit, 77 The entertainment venue that integrates hotels and nightclubs has everything in place, all it needs is the east wind. And we are willing to be like this east wind and work hard at 77, so that the leisure aircraft carrier 77 Nightclub can set sail as soon as possible and sail far away.

1. Analysis of the company’s strengths and weaknesses, and target market analysis

<1> Advantages: clear at a glance, super hardware, and all facilities are based on five-star standards, which is good for Lushan and even Pingdingshan ranks first in the industry.

<2>Disadvantages: Limited consumer groups, currently not well-known

<3>Target market analysis: KTV is priced at a high level, so the dominant customer group should be targeted at people with a certain spending power High-end consumers such as business customers;

2. General idea

77 Royal Club is located in the east section of Renmin Road, complemented by the 77 VIP Building, with a business area of ??** square meters and has With 32 private rooms, KTV is the leading five-star nightclub in Lushan. The hotel is configured according to five-star functions. The total investment is 16 million yuan, and it has now entered the installation, decoration and preparation stages.

In addition to scientific modern management and rigorous rules and regulations, an outstanding team is also needed to build this "aircraft carrier". All managers in the team have experience in entertainment venue planning, operation and management. Any hotel nightclub has its own advantages and disadvantages. Operators must use business methods and promotion methods that maximize strengths and avoid weaknesses to maximize the advantages of the nightclub and enhance core competitiveness, so that the nightclub can achieve the best economic benefits. and social benefits.

Although 77 is now located in the east of the city, its avant-garde decoration and advanced facilities and equipment exceed the scale of other nightclubs in Lushan. Coupled with the advanced business management model and unique services, the vigorous Advertising, special marketing, etc., the prospects of 77 Nightclub are very promising, and it can drive the popularity of 77 VIP Building, enhance the visibility of 77, use one point to cover, and use its own advantages to quickly occupy the market.

Scientific modern management rules and regulations are the product of human culture and economic development and an indispensable part of the market economy. Successful enterprises come from excellent management. The so-called management is the process of operating human, financial, material, time, information and other resources in a certain environment to achieve a certain purpose. It is a process of decision-making, planning, organization, command and control. Excellent management is inseparable from a sound system. If an enterprise wants to stand out in the fierce market competition and achieve success, it must strengthen management and improve various basic rules and regulations.

3. Business philosophy

Customers are the lifeblood of the nightclub and the soil on which the nightclub relies for its survival. Only by providing customers with high-quality services can we get long-term returns. We must keep in mind the service concept in our responsibilities: "Our job is to sell our services", "Only by improving service quality can we achieve market returns." Service is the foundation, and all actions must implement the service idea" and "put the customer as the center and take the customer's needs as the criterion of action." We know very well that only through continuous improvement and perfection can we effectively improve service quality. "Only improvement can make it better." We will make unremitting efforts to thoroughly implement the service awareness.

IV. Business Policy

Our business policy can be summarized into three elements: people-oriented, market-oriented, and efficiency as our mission. We will create a high-end image, proactively win over customers, continuously tap talents, create service features, and win a good reputation. Since the customer source market and customer needs are constantly changing with the times, the nightclub's business strategies and methods should also keep pace with the times, and must constantly adjust their positioning according to changes in the entertainment market demand. Although our business methods are constantly changing, the three elements of the nightclub business policy remain unchanged. And we will also work around the idea of ??"creating a brand--developing a brand--strengthening a brand--creating a famous brand". On the premise of understanding the market, the nightclub performs management functions such as decision-making, planning, organization, command, control, and coordination to form the maximum reception capacity and ensure the perfect unity of the nightclub's dual benefits.

5. Price Positioning

77 Nightclub has 32 KTV rooms. Positioning is based on room size and decoration features, and a minimum consumption system for each private room is implemented.

Price plan:

Price for private room type (yuan) Remarks

Luxury package 1980 special offer does not include inclusions

Large package 1080 --1280 Special offer does not include inclusions

Medium package 880--980 Special offer does not include inclusions

Small package 580--680 Special offer does not include inclusions

Mini room 380 special offer is not included

Note:

1) DJ service fee and public relations fee are not included in the minimum consumption.

2) The over-consumption portion will be charged separately, so that consumer groups with different needs can be accommodated.

3). The direct cost of each private room is 12-15% of the minimum consumer price.

6. Business Strategy

Our business strategy*** has six parts:

1. With the nightclub as the core and the 77 VIP Building as the auxiliary. If the nightclub is well run, it can directly drive the hotel to improve its economic benefits.

2. Seize our advantages, increase visibility, and continuously increase market share so that the company can develop steadily.

3. The marketing department must increase market sensitivity, adjust sales strategies in a timely manner, adapt to market changes, and adjust prices, promotions, discounts and other policies according to actual conditions.

4. Establish and improve relevant rules and regulations such as assessment, rewards and punishments.

5. Broaden your ideas, strengthen marketing, offer high prices and discounts, have flexible policies, be proactive, sell to all employees, value opinions, strengthen services, create momentum, establish an image, and build customer files.

6. Talent strategy. Recruit a large number of outstanding business elites. Recruit resident PR through our relationships.

KTV rooms are the main source of profit for nightclub business locations. Therefore, we must first strengthen the expansion of KTV private room business, try to win the largest number of customers, and avoid a deserted situation in the nightclub. You can adopt the so-called "popularity first, wealth later" strategy of treating guests first, then offering discounts, and then discounting.

We will use a variety of marketing promotion methods flexibly to attract as many customers as possible. Establish a customer base and use customers' word-of-mouth to deliberately build momentum and improve the nightclub's popularity and distinguished image.

In addition to its avant-garde decoration style, audio equipment, and luxurious lighting, 77 should also pay attention to the atmosphere, features and advertising of the site, make full use of superior resources, create its own characteristics, and introduce advanced management concept, bringing consumers a new concept of integrated entertainment services.

The business manager (mommy) goes to and from get off work every day according to the company's attendance system, and rewards and punishes according to the company's public relations department lady management system.

The detailed operation and promotion plan is omitted

7. Resource integration

The management of nightclubs includes operations and management. Operations and management are two parts of the organic whole of nightclub development. Inseparable and integral parts.

The focus of operations is to target the market and demand. The main contents include: market research and situation analysis, how the nightclub adapts to market demand, how to innovate and combine the characteristics of the nightclub, and how to participate in market competition. , how to develop customer source channels, etc.

The focus of management is to target specific business activities inward, and the main contents include: organizing and allocating the nightclub’s human, material and financial resources according to the needs of scientific management to ensure the normal operation of the nightclub’s business , and ensure and control service quality. It can be seen that operation determines management and restricts management, and management is a necessary condition for operation. However, operations and management have overlapping concepts. Management contains management, and these two concepts are integrated and inseparable.

Precisely because operation and management are not separated, it is customary to refer to operation and management as management for short.

All management activities of nightclubs are inseparable from resources, and the resources used by nightclubs include five aspects:

1. Human resources 2. Financial resources 3. Material resources 4. Information resources 5. Image resources

<1> Organize and manage the human and material resources currently owned by the company, reasonably and effectively combine and allocate human, material, information and other resources to ensure that the operation is reasonable and Proceed scientifically and orderly.

<2>Continuously reform and improve the internal management mechanism to create a positive working environment for employees. Strengthen the training of employees' operational skills and adjust their sales skills and mentality to form internal marketing awareness.

<3> Supervision and management of on-site operations, including pre-shift meetings, mid-shift patrols, post-shift summaries, solving problems when encountered, not letting problems go unsolved, and conducting reasonable and effective management of the site.

<4> Maintain a good working relationship with public relations personnel and coordinate with each other in work.

<5> The long-term recruitment of new public relations personnel is the survival of the fittest. Without good human resources and good management mechanisms, it is difficult to improve performance.

<6> Regularly promote the training of public relations managers on the service characteristics of public relations personnel, improve the quality of Belle's service based on satisfying customers' spiritual desires and needs, and attract new customers and retain old customers.

8. The organization and management system of nightclubs (omitted)

9. Sales volume and cost accounting, operating profit and loss points and return on investment

Nightclub business Estimated amount: 28 (number of rooms) * 0.8 (occupancy rate) = 23 * (average 1,000 per room per day) monthly = 600,000

Catering: 18 (number of rooms) * 0.6 (occupancy rate) * 850 Yuan*2=18360

Details

10. Nightclub business quality management:

1. The meaning of service quality: Service quality refers to facilities and equipment In order to adapt to and meet the material and psychological satisfaction of guests' needs in terms of services provided and reuse value, the main aspects of nightclubs from all angles are:

Tangible hardware facilities and intangible software services .

2. Contents of nightclub service quality:

1) Quality of facilities and equipment. Including: a. the number of service items; b. the effect and comfort level of facilities and equipment.

In the process of operation and management, the nightclub implements the concept of "paying close attention to the service quality of the nightclub and improving the comprehensive competitiveness of the nightclub". In an era of increasingly fierce competition, quality is one of the important weights for every industry to compete, and service awareness has already penetrated into all walks of life. Nightclubs are inherently service industries. In order to enhance the competitiveness of nightclubs, we must pay close attention to service quality, which is the core of our work.

2) Implement total quality management, focusing on comprehensive high-quality service management, full-process quality management, full-staff quality management and comprehensive diversified management. Strengthen quality assurance and establish a quality assurance mechanism. The specific measures are as follows:

*) Strengthen and strengthen management awareness and service awareness.

*) Establish a service quality information feedback system.

*) Establish a customer feedback system.

*) Based on the information feedback system, the weaknesses in service quality are continuously improved and improved. We firmly believe that "only by improving can we become better."

11. Focus on marketing and open up market breakthroughs.

Establish the image of a "five-star" enterprise and do a good job in external promotion of nightclubs and restaurants. Especially in view of the geographical location of nightclubs, the marketing work of nightclubs is a top priority. It is necessary to establish a promotional idea with marketing as the leader and all-staff promotion, and implement target management and plan management. Moreover, every employee is required to cultivate and establish a marketing mindset and be good at promoting our advantages, features, services, brands, and the image of the company and individuals, so as to achieve the purpose of all-employee promotion.

12. Training on the professional quality of employees

People are the constituent parts of the nightclub and the soul of the nightclub. Only high-quality talents can bring vitality to the nightclub and maintain the nightclub. life. Only by continuously introducing high-quality professionals from all aspects can we ensure the realization of our strategic goals. Therefore, no matter what stage this work is at, it is the focus of our work.

We attach great importance to professional training, focus on the growth and development of employees, improve the basic skills of employees at all levels, and ensure that every guest can enjoy "satisfying and surprising" services to ensure that the nightclub management is at its best. Best condition.

Gradually establish an internal training system, with the Public Relations and Reception Department as the main body, and continuously tap talents, supplemented by various departments to formulate detailed training plans.

13. Nightclub organization structure, personnel positions, and salary arrangements (omitted)

14. Advertising planning

To win, 77 must have its own uniqueness The company's business model and business philosophy highlight the theme of "77" launch, which aims to differentiate itself from the fierce competition among its peers, enhance its own brand, strengthen its unique selling points, and launch "77"'s own entertainment brand.

1. Aims and purposes:

1) To win over new and old consumers of the "77" entertainment center.

2) Strengthen the brand effect of "77" entertainment center and increase public interest.

3) Cultivate and tap potential consumer groups of the "77" entertainment center.

4) Improve the visibility and reputation of the "77" entertainment center, and cultivate and strengthen consumer loyalty.

5) Establish a good brand image of "77" entertainment center.

6) Occupy more and larger market share.

7) Publish corporate slogans.

2. Take the lead in establishing Xinyu and gain popularity before opening its doors

1) It was born out of nowhere.

Establish your own publicity platform and hang large banners on the main streets in the city center to serve as advertising. Content: Recruiting employees, welcome wine merchants to join.

2) Seize the entertainment market.

Shock and build momentum. There are arches in front of and around the door, and flags and colored balls are hung.

3) "77" sets sail. (Hot opening)

Prepare an opening ceremony. Organize large-scale performance activities, invite top leaders and heads of functional departments to cut ribbons, use this to build momentum, and invite guests and friends from all walks of life to come and cheer. Invite TV stations, newspapers and other news media to interview and report.

4) Membership card. It is divided into diamond card, gold card, silver card and VIP card levels, and you can enjoy consumption discounts

at "77" companies at the same time. Supreme VIP card. In addition, with this card, you can get lifetime discounts at the "77" entertainment center (50% off KTV rooms, 20% off dining). 〉Form a strategic cooperation alliance with some influential companies in the local area and have a membership base, establish a "Card Consumption Alliance", propose the concept of "use a card to spend with dignity", and provide discounts for members in the alliance, and the alliance's Members provide promotional support for the company.

Detailed membership marketing plan briefly

3. Strengthen promotional and preferential activities to ensure customer loyalty

After the first phase of high-density event promotion and hype, A pattern has gradually formed in the minds of consumers. In the second stage, the promotion method should gradually change to strengthen the content of activities, strengthen marketing, promotions, and preferential activities, and distribute a certain number of vouchers and discount cards accordingly.

4. Based on flexible price measures, special catering, good service, and high-quality audio-visual, conduct market research, formulate a marketing plan that adapts to the market, and conduct long-term external marketing and publicity to increase the company's visibility. We must hold on to it for a long time. Such as media advertisements, social event performances, TV commercial scripts, reward activities, discounts, draws, etc.

5. Strengthening software management can give full play to public relations, escorts, and service personnel to promote the company through daily work and social networking; enhance the company's reputation and brand spread in the same industry.

6. Promote long-term publicity to foreign guests living in Alliance Hotel, and at the same time reach publicity agreements with other departments of the hotel to publicize in various forms.

7. Seize every marketing opportunity and launch various activities to promote consumption according to different holidays to expand the market.

8. Shape the corporate image

Shape the corporate image and launch the "love action". Keep abreast of current social hot topics, pay attention to disadvantaged groups, track people who need support and care for news reports, put the last part of the customer's consumption amount into the charity box on the spot, and donate all the accumulated money in the charity box to those in need every month.

Note: Detailed activities are omitted

77 Marketing Department

April 18, 2012

The above content is Please revise the sample article according to the actual situation!