Poster design and promotion-how to make promotional posters?

How to design a promotional poster

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; it The picture should have a strong visual center, strive to be novel and simple, and must also have unique artistic style and design features. You can choose a theme first, then find suitable pictures, and then design some slogans. Promotional posters of different natures have different requirements. The basic principles are introduced below:

1. Consistency principle

In the design process, the designer must have a clear sequence for the entire process. And implement them one by one. Poster design must be consistent from the beginning, including headlines, material selection, photos, and logos. Without uniformity, posters will become cluttered and difficult to read. All design elements must be combined in an appropriate manner to form an organic whole.

2. Principle of Association

To make the work consistent, the first principle is to adopt the principle of association, which can also be called grouping. Correlation is based on the natural principle that birds of a feather flock together. If we see the various components put together neatly on a page, we try to understand them. We always think of them as a group - regardless of whether the different parts are actually similar or related. This is a bit like the "involvement in crime" principle.

Poster designers can implement this principle of association in many ways. First of all, grouping people, objects and text can improve the communication effect of information. It can be imagined that many billboard advertisements are composed of a photo of a consumer, a product picture and an advertising slogan. The choice of character type (kid? old man? overworked parent?) is inevitably linked to the product. If the photos of people are well processed, it will be like consumers saying "I always use Bleacho bleach" instead of a rigid advertising slogan

Second, each part should be placed Together they can produce a stronger impact than the loose structures alone. When there are several items that are very similar (for example, several different watches linked together), the viewer's eyes can naturally move from one watch to another. These items form a visual unit that can give the audience a single message rather than an indirect message.

If the items in the poster are very similar, grouping them together will make the poster more attractive to others. Other elements will be considered secondary by the audience.

3. The principle of repetition

Another way to make your work consistent is to repeat shapes, colors or certain values. When you see a design element in a plane and its different parts are used repeatedly, our eyes will naturally follow them. Sometimes even if they are not placed together, our vision will still regard them as one. overall. We subconsciously draw connections between them.

The easiest way to apply repetition is to create a pattern in the background of your poster and then apply it repeatedly. These repeating patterns in the background create an interesting visual and compositional effect, and then connect the background to the foreground elements.

Another way to use repetition is with a line of repeated elements that guide the viewer’s eye to an important message, logo, or image. Repeating elements can create a path to guide our eyes, creating a sense of curiosity in the audience - what is at the other end? This is actually a way of telling a story, attracting the audience to continue watching.

Human vision has a very strong sense of repetition, and sometimes we will regard the objects in the picture as repetitions even when they are not repeated. For example, in a poster about nail polish, we can add a large drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as the drop of nail polish will produce an effect corresponding to the drop of oil above. Inadvertently, our eyes have gone downwards.

4. The principle of continuity

It is usually applied together with repetition, as we have seen in the above examples. When a designer uses continuity, the objects in the piece come together to guide the viewer to another location.

This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go.

5. Add background color

If the shapes, colors or appearances of the various elements in the work are not exactly the same, then a simple solution to make the work uniform is Place these elements in a solid color area. For most commercial posters, the poster needs to be able to quickly convey the information it wants to convey, and we generally use related shapes or colors.

6. Principle of coordination

Whether it is a coordinated composition or an uncoordinated composition, the layout of the poster can have a strong visual effect. Because breaking the equilibrium will create a tense atmosphere. For young children, we know to keep them away from potentially dangerous objects such as leaning trees, rocks, furniture or ladders. So an unbalanced composition also makes us feel this way.

When looking at a work, we always imagine in our mind that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a separate entity, and there is nothing else around it to provide other visual support points (other designs such as magazine advertisements, adjacent to it) The page or other surrounding elements can serve as a support point).

7. Symmetry and coordination

Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have a very symmetrical shape. Human beings feel particularly close to these symmetrical things, maybe because our bodies are also symmetrical (of course, most people are like this).

Designers use this human nature to design works. When creating a poster, a designer will often place a main image or text on a vertical central axis and make it symmetrical. This composition makes the viewer feel comfortable - everything is in order. When the object in our picture is a face or a person's body, a symmetrical composition can help the audience resonate with the work.

Symmetry can also be created when placing each design object in the corresponding position on the left and right sides. This creative technique that combines repetition and symmetry gives the work a sense of coordination and stability.

8. Asymmetric coordination:

We often use asymmetric composition to make posters full of vitality. The designer uses color, value, shape and position to produce a planar composition that is not entirely balanced but does not create clutter. An absolutely asymmetrical composition is actually not easy to achieve - if there is not much difference in size, color and other elements, there is still a sense of balance.

9. Shape and position coordination

Shape coordination can also bring consistency to your poster design. A large, simple shape (or image and text area) can work well with a smaller, more complex element. Larger shapes in the work can attract others' attention, while smaller elements, although they are less important parts, can form a stable visual effect with the larger area from a visual point of view. The layout should be reasonable, the color matching should be harmonious, and refer to more pictures. How to make promotional posters?

The method of making a promotional poster is as follows for reference:

Method/Step 1:

To make a beautiful poster, you must first clarify the theme of the poster. Topics to collect related pictures and text materials. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster.

Method/Step 2:

After selecting the materials according to the determined title, it is necessary to organize and modify the materials and apply them to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue or a pattern background related to the sea. Making the poster background tangential to the subject is essential to making a beautiful poster.

Method/Step 3:

After determining the background color of the poster, you need to layout the overall layout of the poster, that is, clarify where to place pictures and where to place text. You need to draw the overall layout diagram on a blank piece of paper to provide reference for later typesetting. The layout should be as spaced as possible between pictures and text. The layout of the poster should not be too dense and should be appropriately detailed.

Method/Step 4:

According to the requirements of the layout, first format the text. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster.

Generally, the font we commonly use when making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both beauty and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors.

Method/Step 5:

After formatting the text, you need to format the images. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the entire layout and the text on the layout, and to maintain coordination between the two.

Method/Step 6:

After the background, text, and pictures are made, a poster is basically completed. But in order to make the poster more beautiful, we need to make adjustments based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. How to design a promotional poster

Public leaflet design:

1. First set the scene

If you imagine a promotional leaflet as a play, then the paper is the stage . Like drama, the purpose of good advertising is to focus people's attention on your product.

2. Set the reference line:

Add a very thin border, you can think of it as a curtain, guiding the reader's eyes to the content in the middle. This kind of line frame must be very thin. If it is too thick and bright, it will distract the reader's attention.

3. Push your products to the front

Put your products in a prominent position on the page, just like you would do the same when entertaining friends for a barbecue in your backyard. The tables and chairs are placed in a conspicuous place in the yard so that every guest can see and touch them.

4. Add titles:

Once you add product pictures to the page, the role of adding text is to reveal various details and guide readers to pay attention to those who just look at the product and Undiscoverable product benefits or features.

5. Choose the right font:

There are many classic fonts, which give people a low-key, confident feeling and can make the product steal the show. These fonts are carefully designed and are very suitable for use with text, so whether they are used for main titles or subtitles, they are fully capable.