Like column slogan

Chinese is a sweet wine with endless aftertaste;

Chinese is a cool and delicious spring, which makes people sweet and thirst-quenching;

Chinese is fragrant coffee, which makes people warm and romantic;

Chinese is fresh and delicious juice, which nourishes the heart and lungs;

Chinese is a fragrant green tea, which makes people feel refreshed;

Chinese is a long white cloud, which makes people think deeply;

Language is a sea of splashing flowers, which makes people feel excited;

Chinese is a scenic spot with a long history, which makes people want to go back and forth;

Chinese is an old friend reunited after a long separation, which makes people inseparable;

Chinese is wonderful music, which makes people intoxicated;

Chinese is an oil painting with far-reaching artistic conception, which is amazing;

Chinese is a commodity with different forms, which makes people see things in a blur;

Chinese food is a rich and incomparable meal, which makes people feast their mouths;

Chinese is a winding river, which makes people open their hearts;

Chinese is a mountain soaring into the sky, which makes people look magnificent.

-If you sell Crown cigarettes.

[Appreciation] Cigarettes are toxic and harmful to the human body, so smoking should not be advocated and should be banned, but cigarettes are also a product and must be promoted. How to solve this contradiction? The word "crown" cigarette is very clever. The number of words is only 12, but the content is very rich. It not only publicized the theme of smoking ban, but also achieved the effect of promoting and praising crown cigarettes. On the one hand, the propaganda is positive, and all cigarettes, including Crown brand, are prohibited, and the attitude is firm; On the other hand, it actively promotes sales. Although crown cigarettes are also banned, they are different after all. If you want to smoke, it is a crown, which gives people great temptation. These two aspects are in harmony and unity in a short sentence.

Skills to attract public attention

There is a restaurant abroad, and there is a big barrel in front of it, which reads: "No peeking!" " "But without a cover or a barrier, passers-by can't help but stop and look into the bucket. Who knows there is a note inside, which reads: "Our shop has a unique, mellow and fragrant draft beer, with a cup of five yuan. Please enjoy. The sentence "Don't peek" caught everyone's attention.

People who do this today generally feel that the most critical and difficult problem is how to get in touch with the people they are trying to influence. Psychologists compare the information spread by teachers with that spread by businessmen. People think that although teachers may not be able to make students accept his point of view, they can ensure that students can hear his point of view because students have to attend classes. And a person who does this will spend a lot of money and rack his brains to achieve the same effect. He must choose some kind of media, such as TV. He must find a program that everyone likes to watch and make sure that people don't leave their seats and change channels while doing the program. Even if all this is successfully realized, he still only reaches a small part of the expected audience-if he chooses the most popular program on TV, he only accounts for 30% of the TV audience. Only 25% of ordinary newspaper editorials read it, not to mention all these things can't be done under normal circumstances. Contact with the audience is a low-level contact.

An important reason for this low-level contact lies in the audience's escape psychology. Not only will they naturally feel a kind of resistance after hearing (watching), but at the moment of hearing (watching), they will also take an evasive attitude, turn a deaf ear or divert their attention. This phenomenon has been explained in psychology, and people will not pay attention to everything outside. When the information of external things reaches people's information receiving organs, it can't be received unimpeded. People always selectively receive the part of information he wants to receive, but take an exclusive attitude towards the information he doesn't want to receive, which is often one of the information that people reject. Therefore, in order to win the propaganda war, the first battle is to attract the attention of the audience so that they can hear (see) and pay attention to the content. As long as this step is achieved, the following second and third steps will be successful.

"Do you want to have bad breath? Please use Xihu toothpaste! " (toothpaste)

"Are you tired from work? Please have a cup of tea to refresh yourself! " (tea)

"Do you want to overlook the spectacular crossing of the ocean? Please fly from Shanghai to Tokyo by Boeing! " (Shanghai)

Domestic first, excellent quality;

Bright color and strong dyeing ability.

(Black shiny shoe polish)

Strong fragrance and mellow taste;

Drinking it all the year round can prolong life.

(Jiangxi green tea)

Everyone is happy when Kay is at home.

(Shanghai Kaipai TV)

If you want to get rid of dental diseases, please use grass coral.

(Nanchang grass coral toothpaste)

The above four cases all use rhyming methods, emphasizing the characteristics, brands and functions of commodities, which makes people unforgettable.

I like this kind of cigarette.

[Winston cigarette]

Indeed, toothpaste itself has a good antiseptic effect.

(crystal toothpaste)

1. Drop a drop of water today and have the Pacific Ocean tomorrow. Pacific Insurance Agency

2. Legends from the present to the present, and legends from the past to the present. (Hubei legends from now to now)

If you don't manage your money, money will ignore you. (Shanghai Century Publishing Group Weekly)

With the advancement of the new curriculum reform, Chinese class is no longer a simple Chinese knowledge teaching in the traditional sense. It is an important wing of Chinese teaching to carry out Chinese activity classes and comprehensive learning. To improve students' Chinese quality in an all-round way, we must do a good job in classroom teaching and comprehensive Chinese practice activities at the same time. Chinese comprehensive practical activity class is of great significance to enrich students' life, broaden their horizons, stimulate their interest in learning, deepen their language experience, cultivate their unique personality and improve their comprehensive quality. The author made a superficial attempt to organize students to learn Chinese in life.

Once in a Chinese class, I asked my classmates if they liked watching TV. The students replied in unison: "I like it!" "What is the most boring thing for students when watching TV series?" Most students say, "Interruption is the most annoying thing." "So, this is of no use to us at all?" So, I assigned a task to my classmates, that is, when watching TV, pay attention to accumulating words. After a week, please share the collected words in class and see who collects more and better!

From then on, students no longer hate watching TV, but concentrate on watching TV and record carefully. A week later, the students took out the collected words and exchanged them in class. Ah! What a variety of words. Also: the words on the Antarctic down jacket: "Everyone knows!" Golden voice and throat treasure's words: "The voice is not good, please use golden voice!" "Steady way:" you drink today! "Colgate's words:" Our goal-no tooth decay! "Wait, wait, wait. I affirmed the enthusiasm of my classmates and praised the discovery of more and better classmates.

The students were interested in this, and I lost no time in guiding them to say, "After reading so many books and listening to so many good words, can't we learn something from it?" The students swished the discussion again and stressed the words. I assigned another task. You can communicate with your parents when you go back, and you can also cooperate with several classmates. See what you can learn from a small world. We will discuss communication again next week.

It's time for Chinese comprehensive study again. I organize students to exchange their own inquiry results. Student Bing Lin said, "I feel the refinement of words from words. Weiwei soy milk, have fun! It's great that you can convey information accurately and clearly without many sentences. Wang Xiang said: "I learned some rhetorical knowledge from the words, such as the words of the Great Wall electric fan-the Great Wall electric fan, the Great Wall electric fan, which used the rhetorical devices of metaphor and thimble;" The word of Jinling mosquito-repellent incense-silent mosquito (smell) uses homophonic pun rhetoric. " I asked, "How do you know these stories?" He said that he had asked his father as well as his neighbors' brothers and sisters. Wang Li also said: "I learned the knowledge of life from the words: I know that I should brush my teeth every day, and it is best to cure it with Blue Sky Six, because its words are very good:' Good teeth, good appetite, good health and delicious food.' You have a good eye. The blue sky will be cured in six places. "If you have a cold, you should take' white plus black' cold medicine,' white pills during the day and black pills at night'. When the skin itches, use Pi Yanping. " Just as I praised this classmate, Zheng Gang stood up beside me and said, "I have learned to be a man, too." A public service advertisement broadcast on TV Channel 5 left a deep impression on me: an athlete on TV helped an aunt open a football that was about to fall on the child's head, helped his little brother pick up the badminton that fell on the tree, helped an old man push a cart uphill and picked up a can that fell on the road. This kind of education taught me to protect the environment and help others; Taiwan Province's children's programs help my mother wash her feet, let me know my mother's hard work and let me know how to honor my elders. " It is true that "mother washes feet" is a naive language, but it is shocking. ..... The students' answers, I didn't expect, I didn't expect that small words could make students learn so much knowledge, some of which were not learned in books at all. I also summed it up: the students answered well. Through writing, we realized the charm of language, learned Chinese knowledge, mastered common sense of life and understood the truth of being a man. I ask my classmates not to be bored when watching TV in the future, and learn something from it!

Seeing the students talking about it so much, I followed the trend. Since the handwriting is so beautiful, can we try to create it ourselves? I told them that the creation of words played a role in life and exams, and students' enthusiasm was mobilized again. I want to create my own lyrics with kiwifruit, a specialty of my hometown. The students are all eager to try. After a while, a classmate said, "Little kiwi has entered thousands of households." Some students said: "Little macaque, magical powers." ……

Small world, big stage of Chinese. Through this comprehensive study of Chinese, I feel that under the new curriculum standard, Chinese teaching is broad in content, diverse in forms and rich in means. As long as we are good at digging and carefully organizing, we can create a "second classroom" full of vitality and vitality.

A well-known typo

"China Life, keep your word" is a well-known phrase in China life insurance, which has been commonplace for many years. I don't know that this word has a great linguistic defect. The word "keep your word" comes from Biography of Historical Records, Ping Yuanjun and Qing Yu. The original text is "Mr. Mao () makes Zhao more important than Jiuding mainland", which means "a word is worth Jiuding", describing the great role of a word, that is, his speech is very authoritative. It is obviously inappropriate to use this idiom here.

A successful activity class

-"Walking in the Chinese World"

Author: unintentional

Seeing this topic, you may wonder, "the world"? It is too wide. Yes, it is. It refers to the sum of everything in nature and human society. The scope of the "Chinese world" can't be bigger. It includes the wisdom and knowledge of the ocean, the sky and everything in the world. This is the title used in the second unit of Chinese in grade seven, which integrates learning, writing and oral communication. It actually tells us that the scope of Chinese learning is very wide, and the world of "Chinese" is boundless. No matter how knowledgeable a person is, his knowledge of Chinese is like a small "shell" found in the Chinese world and a small "water drop" stuck on it. Therefore, it needs our whole life's energy. Therefore, this activity should be a key activity to lay the foundation for students to learn Chinese after entering middle school.

It is not enough for students to learn Chinese for only 40 minutes in class. They must accumulate knowledge regularly and bit by bit, and they must combine learning with life and other subjects. "Wandering in the Chinese world" is to cultivate students to learn and use Chinese in their daily lives, and to make a preliminary attempt to communicate with students inside and outside the classroom, inside and outside the textbooks and inside and outside the school in Chinese learning, so as to make use of Chinese resources in social real life. How to carry out this activity? How can we get good grades? How can we cultivate students' good study habits and teach them better study methods? How can we comprehensively improve students' Chinese literacy? We are a rural middle school. The school doesn't even have a reading room, and the resources we can usually use are very limited. I thought for a long time and finally decided to start from the following aspects.

"Wandering in the world of Chinese" means observing. First of all, I hope that students will form the habit of observing life, pay attention to people and things around them, enrich their knowledge from time to time, find writing materials, and write down what they see and hear in time, which can be records, revelations or associations. In short, it is to be a conscientious person in life.

"Roaming the Chinese world" cannot be separated from reading. I ask students to form the habit of reading after class. To this end, I provided them with a lot of reading materials, such as Innovative Thinking, Chinese Newspaper, Chinese Weekly and Reading Wonderful Chinese Paragraphs. I also asked them to take home valuable books suitable for students to read at school. First, they exchange reading among several people in the same group and ask them to recommend good articles and poems to their classmates from time to time. Good words, etc., require them to say what they read in the same group or class a few minutes before class every day, which not only exercises their oral English, but also improves their reading interest.

The Wandering China World is even more inseparable from writing. I put students' extracurricular writing in a very important position. It is not easy for students to turn what they have learned into their own knowledge. I provide many columns for students to practice writing, and ask them to add the names of the columns before each writing every day, such as monologue of the mind, interesting things in class, passing of friendship, beautiful moments, news click, reading experience, unforgettable past, idiom world, appreciation of ancient poems and riddle palace, etc. Of course, it can also be optional.

"Roaming the Chinese world" should be rewarding. I hope that students will edit their writing results into "handwritten newspapers" on a regular basis. First of all, students are required to choose a good newspaper name and name it according to their own characteristics, so as to be as personalized, creative, novel and unique as possible; I hope their registration is colorful. If some students regard their registration as a "cornucopia", some are named "Little Water Drops", some are named "Little Angels" and some are named "Little Waves", I think they have achieved good results and many names are also very distinctive. Then I asked the students to design their own layout, which should be reasonable, beautiful, beautiful and applicable. Finally, I asked the students to choose their own columns, and each column chose their own materials, which came from their usual writing books. Published monthly. Every issue of the work, I will openly evaluate it in the whole class. Based on the principle of distinctive, beautiful and practical, I will first evaluate in the group and then evaluate in the whole class. According to the quality of the judged works, two first prizes, four second prizes and several third prizes were awarded respectively. For the judged works, I will give them some bonuses, which can be notebooks, pens, pencils or even a bubble gum. In short, there are not many prizes, but the main thing is to encourage them. After winning these awards, the students' enthusiasm is also very high. I also ask students to put their works in the class and ask them to exchange their works. Many students are full of praise after seeing other people's good works, and say that they should do well in the future. In short, although this activity is only the beginning at present, only two sessions have been held, but its initial effect has already appeared, and the effect is still very good. I believe that as long as we can persist, students will certainly gain something.

The first grade is the experimental grade of the new curriculum, and the teaching materials are not thick, but there are many requirements for teachers to carry out the curriculum. I have taught for more than ten years and used many sets of Chinese textbooks, but I have never felt that any set of textbooks has made such great efforts in cultivating students' study habits and teaching students learning methods. Therefore, when teaching this set of textbooks, I pay special attention to integrating the experience I have gained from teaching Chinese for so many years, and I intend to combine it with the use of this set of textbooks. Although my experiment is just the beginning now, I believe that as long as we follow the rules of Chinese learning and master the correct methods of Chinese learning, students will learn Chinese well, enrich their knowledge of Chinese and gradually improve their Chinese literacy.

Don't understand doesn't mean don't understand. This is called dizziness.

Discontent is not discontent, it is-damn it.

A meeting is not a meeting, it's a party.

Rich people are not called rich people, but called-IP.

Giving advice is not giving advice, it's called-patting bricks.

Support is not support, it is-top.

Strong support is not strong support, it is called-crazy top.

Cheating is not infidelity, it is an affair.

Chasing girls is not chasing girls, it is-picking up girls.

Eating is not eating, but-pinching.

Envy is not jealousy, it is-drooling.

Having fun is not fun, it's fun.

Dancing is not called dancing, it is called-jumping.

Things are not called things, but called-Dongdong.

When people invite you to dinner, it's not inviting you to dinner, but-eating.

Excitement is not excitement, but-high.

Very excited, not very excited, but-to high.

Having skill is not called having skill, it is called-having material.

Bad luck is not bad luck, but failure.

Single women are not called single women, but petty bourgeoisie.

A single man is not called a single man, but a bachelor.

Cockroaches are not called cockroaches, but-Xiao Qiang.

Being bitten by countless mosquitoes is not called being bitten by countless mosquitoes, but it is called-new mosquitoes.

Good-looking is not good-looking, but-striking!

Ugly girls on the Internet are not ugly girls-they are dinosaurs.

Ugly men on the Internet are not ugly men-they are frogs.

Online experts are not experts-they are prawns.

Online low hand is not low hand-it's called novice.

Reading posts is not called reading posts-it's called reading.

I don't call me: I call me.

Not bad, not bad, but eight mistakes.

Death is not death, but 74.

Kiss you scream, hug you scream.

I'm angry-

Do you like it? Do you like it? This is called porridge.

I wish you happiness. I didn't mean to wish you happiness ... I called you happy pig.

Stop screaming and just call 94.

Yeah, it's not called. Yes, it is called 42.

No, no, no-call the watch.

Even: me ............

5.① How can the kindness of parenting be rewarded? (Hainan Yangshengtang Guibie Pill)

I don't care about eternity, I only care about having it. (Fiyta Watch)

(3) Go beyond yourself and succeed. (Anta sports shoes)

4 milk is fragrant and silky. (Dove Chocolate)

The world is Ren Woxing. (VIP bird casual shoes)

6. Twenty this year and eighteen next year. (facial cleanser)

6. 1, at the entrance of the hotel: "copy" the rice.

2. At the garage door: tire repair "flushing"

3. At the door of the retail store: "Sold separately"

4. Door of furniture store: "furniture" at home

5. Decorate the door of the shop: install "yellow"

6. Lost property: the "enlightenment" of lost property

7. Install the door: press to install.

8. at the door of the car wash shop: wash the car and play "wax"

9. at the entrance of the hotel: "he" rice.

10, at the entrance of the fruit shop: "Bo" Luo.

1 1. Hotel menu: Chicken "Dan"

12, hardware store signboard: "money" seat

13, signboard of sporting goods store: "blue" ball

14, in front of fast food restaurant: a large row of "blocks"

15. farmhouse sign: "tomato"

16, stop sign: "Hmm" car charge

17, slogan of "strike hard": strike hard.

18, an airport banner: Year of Youth.

19, a traffic slogan: overloading is "almost" harmful.

20. Dining room menu: fish "garden"

Second, deliberately write wrong (the quotation is a typo)

1, Medicine: "Cough" cannot be delayed.

2, mountain bike: "riding" is endless.

3, tonic: "turtle" is innocent

4, glasses: a "bright" amazing

5, mosquito repellent: silent "mosquito"

6, scotch tape: irreplaceable "belt"

7, Internet cafes: a "net" is deep.

8. Piano: "Qin" has a soft spot and sees the clock at first sight.

9. water heater: "bathing" is optional

10, air conditioning: no need to "sweat" for life.

1 1, clothing store: "clothes and hats" bring people.

12, a laundry: "clothes and clothes" don't give up.

13, once produced: 10000 rooms.

14, a piece of cake: step by step "cake"

15, stomach medicine: from "none" to "stomach"

16. Horse racing: Enjoy riding.

17, electric iron: hundred clothes.

18, fast food restaurant: "burning" is better.

19, washing machine: "idle" wife and good mother

20, hat: take people by "hat"

2 1, treatment of lithiasis: the big "stone" becomes smaller and the small "stone" becomes bigger.

22. Printer: A hundred words are not worth a "key".

23, paint: lewd paint

24. Refrigerator: refrigeration front.

25, hemorrhoids drugs: no fear of hemorrhoids

26. Live in peace.

27, dance machine: smell the "machine" dance

28. Seafood: Take a "fresh" step.

29. Dental clinic: "quick treatment" crowd

30. Gift shop: Of course there are "gifts".

Spring Festival couplets: It's frustrating that golden roosters make friends with dogs.

A yellow dog gives good news, and a cock crow and jade dew.

The golden rooster sacrifice to Qin Rui has a good effect on treating dogs, and the family is rich in good years.

Jade Dog, Cheng Xiang, Exhibition, Hongyou, Cockcrow, Prosperity, Spring is everywhere.

How much joy has it added to the Year of the Rooster? Longxiang Huaxia welcomes the New Year.

Year of the dog: the year of the dog is the next level.

The cock crows, the flute rhymes, Xiangyun, and the residual chicken goes to Yaochi to report the good news.

Dogs trace plum blossoms, flying snow and flying dogs come to the world to report spring.

Dogs crow, chickens crow, golden roosters win, and plum blossoms are beautiful.

Yan Ying Dance, Li Tongtong Volunteer Dog, Spring Festival and Willow Color New.

Reform the country, enrich the people and strengthen the border, bid farewell to the old times and achieve a beautiful day.

Cocks crow and dogs bark to announce a bumper harvest in the new year.

Chickens chase the sun and the moon and dance like crows.

A dog jumped over the mountains and rivers. He was full of pride. Don't always steal peace for dogs.

In the Year of the Rooster, we welcome victory.

When dogs get rich, every family dances with chickens to celebrate their return.

Dogs paint red berries, and Five Blessingg chickens return to bamboo leaves to welcome the new year.

Chicken with bamboo in its mouth and more than three dogs offering plum blossoms in spring.

Kyushu sun and moon open in spring; The midnight bell sounds auspicious;

Four seas celebrate the Year of the Dog. In the year of the dog, it is safe to explode bamboo.

More than three bamboo cock paintings; Small dogs know that the road is narrow;

Five Blessingg plum blossom dog. Dapeng spreads his wings and hates heaven and earth.

Tengu comes to the world in spring; Rich people laugh in good years;

The god of wealth stops at Xiyingmen. Rich and peaceful dogs are not surprised.

Dogs are happy to leave the door open; Why do dogs complain when they watch the door?

Brush and pen make flowers. Ma Chi took the trouble to travel long distances.

Arrow chewing gum is like an arrow (arrow chewing gum language)

2. Endless riding (a motorcycle language)

3, light and magic (a kind of eye disease therapeutic instrument language)

4. The name of clothes is amazing (a language of clothes)

5. No stomach (a medicine for treating stomach)

6. Be proud of drinking (wine language)

7. Taste wine (a wine language)

8, eat whole food beauty (hotel language)

9. Cough can't be delayed (cough medicine)

10, wife and mother (a washing machine)

1 1, silent mosquito (mosquito killer)

12, no inflammation in the mouth (toothpaste term)

13, all clothes are obedient (brand-name clothing terms)

14, attracting people into the store (banner of high-end hotel)

15, smart people see quality (ancient bridge air conditioning language)

16, surprised by touching the curtain (Asian computer three-dimensional animation system language)

17, you'd better try Fule (Fule milk powder language).

18, the big stone turned into a small petrochemical (Dan Shu nang)

19, Six Gods are taken, and the whole family has no worries (toilet water with special effects of Six Gods)

20. Gastropathy is treated from four directions (square gastropathy phrase)

2 1, China thousands of miles away (long distance)

22. Jiali-Wash your dust all the way (a washing powder language)

23. Hemorrhoids are not old (a medicine for treating hemorrhoids)