2020 Casual Dessert Shop Business Plan

Nowadays, many people have started to start a business. So in the early stage of starting a business, should we formulate a detailed plan? The following is the "2020 Casual Dessert Shop Business Plan" compiled by me for everyone. It is for reference only. You are welcome to read it. 2020 Leisure Dessert Shop Business Plan (1)

Introduction: With the progress of society, today’s milk tea shops and dessert shops are becoming more and more popular among people, and more and more people are visiting them in their spare time. I like to eat desserts and drink milk tea. Therefore, we plan to combine the two to provide a place for consumers to rest and spend their leisure time.

Project name: xx milk tea dessert shop

Main products: desserts, milk tea

Business scope: sales of desserts, snacks, milk tea, drinks, juices, etc. after meals Desserts and Beverages

Strategic goal: establish a dessert brand within 2 years of opening the store, recover the initial investment in building the store, accumulate original capital, and expect to start making profits within 2 years. Continuously improve your brand image and enhance brand influence. Although there are many milk tea shops and bakery and dessert shops, and the profits of a single store are high, most of them are small in scale and have a single product. They only deal in milk tea or bread. Most consumers of milk tea and desserts are women, and those who buy milk tea Consumers are also happy to buy desserts, so we combine the two and establish our own brand. Nowadays, the daily profits of single milk tea shops and dessert shops on the market are very considerable, but because they have no brand influence, it is difficult to expand their scale, so it is difficult to obtain more profits. Within 2 years, we completed the first store and accumulated funds. It is difficult to expand the profit of a store. We can use this as a basis to replicate on a large scale, rent stores in prosperous areas across the city, and open branches. It is expected that the number of stores will be increased to 3 within 5 years. Reach multiple points of profit by copying a single point of profit to gain a larger market share.

It is expected to reach a small peak of profitability in 5 to 10 years. With this, we can open branches in more economically developed areas, continuously expand our brand advantages, expand store scale, and create a golden name for dessert shops. Shop sign.

Characteristics of consumers: Young people and women are the main part of store consumption. Female consumers always flock to milk tea and desserts. Research shows that women’s demand for desserts is much higher than that of men. At the same time, a fashionable and casual dessert shop can provide a place for female consumers to rest and chat. Milk tea has a whitening and moisturizing effect on the skin and does not contain fat. Therefore, many people who want to beautify and lose weight also choose to drink milk tea regularly.

Store features: More and more young consumers choose to buy desserts and milk tea while shopping or in their free time, and most couples also buy together. The store is meant to cater to consumers, so the decoration should be youthful, beautiful, fashionable and bold. And create an elegant and romantic atmosphere. Make consumers more willing to enter the store and browse. At the same time, we launch couple packages or a series of couple promotions, such as half-price for the second cup, free couple spoons or Y-shaped straws for couples who purchase them, free youth jewelry for purchases of three or more cups, etc.

Quality and hygiene are also top priorities for consumers. The appearance of a product alone cannot satisfy consumers. The beautiful color will make consumers wonder whether it contains unqualified food additives or pigments. . We must produce products in strict accordance with national standards and undergo strict inspections by the Security Inspection Bureau to ensure that the products are absolutely safe and protect the health of customers, so that every consumer who enters the store can safely and boldly choose their favorite food and drinks without any worries. No worries.

Product analysis: The product investment is small, the profit is large, the income is fast, the production process is simple, and it is conducive to the investment and entrepreneurship of college students. Our store aims to provide consumers with delicious dessert milk tea with a wide variety of product types, focusing on youthful and beautiful products, pursuing good taste, and being safe and healthy. And provide consumers with a quiet, elegant and romantic environment for consumers to chat, relax and purchase our products.

Promotion plan: At the beginning of our opening, we can provide several days of free tasting activities to attract consumers. Do enough publicity work before the event starts, focusing on nearby major universities, white-collar workers, and youth gathering places. And we can develop a long-term membership system. Customers who patronize the store for a long time will be given membership points cards for customers to spend points in exchange for certain discounts or gifts.

Store selection: Store selection is the key to success. Because of product reasons, we choose to open near subway stations, university towns, near popular attractions, and at the entrance to large markets. Large customer flow facilitates product sales. At the same time, there is no need to blindly pursue locations with large customer flow, such as locations in university towns where young people gather and are the main buyers of milk tea and desserts. Opening a store here can also save part of the store rent.

Financing strategy: Because you are starting a business as a college student, you may not have much capital in the early stages of starting a business, so you can choose to build a store with like-minded friends, and each can take charge of the branch after the profit period. to maximize profits. It is also easy to manage and not too difficult to get started.

Fund direction: mainly used for store leasing, store decoration, purchase of product processing equipment, raw material costs, publicity expenses, payment of employee wages, etc.

Market risks and countermeasures: In the early days of the establishment of the store, there may be the following market risks:

1. In the early stages of the establishment of the store, consumers have a low level of awareness of the store. Without the popularity required by the store, the sales volume of the products is far from enough, making it difficult to make profits or even maintain the normal operation of the store.

2. There are many milk tea shops and dessert shops around, and the market competition is fierce, which makes the number of customers far less than expected and the products unsaleable.

3. Some old dessert shops and milk tea shops will still attract their regular consumers, but their customers are taken away by other stores, making it difficult to maintain customers. Our store does not have a large number of stable consumers, resulting in low product sales. Stable, daily profit fluctuates, making it difficult for the store to develop in the long term.

Countermeasures:

1. In the early stage of the establishment of the store, in view of the risks of failing to achieve marketing goals, the store will mainly carry out advertising and other promotional activities, and vigorously publicize in schools to achieve the goal. The ideal publicity effect shortens consumers’ awareness cycle of this point and product.

2. Develop special services to form the core competitiveness of the milk tea dessert shop. Adopt various marketing methods to establish a good brand image, quickly occupy the market, and form a good reputation effect in the consumer market.

3. In product design and store management, focus on the role of innovation, and regard design innovation as the source of life and strength of the store.

4. Establish and improve the market information feedback system, regularly conduct market surveys among the consumer population, timely grasp the trends of market changes, and grasp consumer trends.

In the early days of establishment, the initial capital injection was small and the credibility was relatively low. In terms of financing, there may be problems such as funds not being available in time. Therefore, it is necessary to reasonably determine the capital structure, control the scale of debt, record actual daily expenses, and supervise the use of expenses, so that the rational use of funds is in line with the company's operation plan. Develop effective cost planning and make accurate cost estimates and budgets. When financing, we sign a contract that strictly stipulates the rights and obligations of both parties. Strengthen the management of funds, reduce artificial financial risks, and try to achieve the most reasonable allocation of resources. 2020 Casual Dessert Shop Business Plan (2)

1. Positioning

Generally, desserts are liked by children, but I don’t want to target the dessert market only at children. On the body, we want all men, women and children to enjoy eating desserts. Desserts must be handmade by DIY and sold freshly. They must be sweet but not greasy and not bland in the mouth. They must also be paired with self-prepared juice to achieve comprehensive nutrition. , delicious and delicious.

2. Investment Analysis

I will plan the next thing according to the capital I have on hand. The initial capital is 200,000, and the affordable rent range of the dessert shop is between The monthly rent is less than 4,000, and the environment is in a busy city. It is best to pay the rent once a month or once every three months.

3. Business Features

The biggest feature of our store is that all desserts, juices, milk teas, ice creams... are all DIY made and sold by our professional staff. And the desserts are made in accordance with the national nutrition standards. Like many girls who like to eat desserts, but are very afraid of getting fat, they regard desserts as a scourge. But our Kakamo DIY desserts are different. We have our own brand. Every one of us All desserts have been identified by nutritionists. Only desserts that meet national nutritional standards will be promoted and put on the market.

4. Business methods

(1) During the first store opening period, you can advertise to tell customers that our Kakamo Dessert Shop is doing promotional activities. Anyone who purchases any dessert will With a 20% discount, more people will know about our Kakamo Dessert only if the advertisement is done well.

(2) Implement a membership card system. If you spend 100 yuan or more in our store or your points reach 200 points, you can apply for a membership card for free. Members can enjoy 7.5 during major festivals and activities. Discounts are available, and you can get a free homemade juice or receive a beautiful trinket if you purchase over 50 yuan.

(3) Every time we make a new flavor of dessert, we will not sell it directly. Instead, we will conduct a free trial activity for customers to taste it, and let every customer who tastes it leave a comment. Opinions on the new desserts, whether you like the new desserts... and a series of other questions. After collecting the opinions of the majority of customers, our store will decide whether to officially launch the new desserts.

5. Sales and Service

A good dessert shop is not only because of good desserts, but also because of the excellent quality of employees. In every one of our Kakamo Dessert Shop, All employees must undergo strict training and provide three-dimensional service: attentiveness, courtesy, and sincerity. We want customers to feel that the employees of our Kakamo Dessert Shop have good qualities and treat customers perfectly, and we must not reject customers' reasonable requests for any reason. We must provide timely feedback to every employee regarding the opinions raised by customers and promptly correct their shortcomings. We must bring happiness to every customer. Because eating desserts is a kind of enjoyment, and enjoyment is of course a happy thing. How can customers be dissatisfied?

6. Hospitality with integrity

(1) If you buy any expired and stale products in our store, we will refund double the money and give away 10 of the freshest signature desserts for free. Show compensation.

(2) Customers’ delivery desserts must be delivered on time, without delay, to ensure that customers can eat the freshest desserts. If there is an accident or emergencies during the process, we must inform you as soon as possible. The reason why the customer did not deliver the dessert and he had to pay double compensation afterwards. 2020 Casual Dessert Shop Business Plan (3)

Preface: Dessert is a panacea for treating depression and relaxing the mood. Dessert has a long history in China and has appeared as far back as the Shang Dynasty. However, in xx Town, At present, there is no store with desserts as its main product. This gap in the market allows us to see business opportunities. In the spirit of starting a business on our own and starting from a young age, we decided to open a dessert shop in xx town because it is the first in xx. A dessert shop, so we decided to name it "No. 1" Dessert Shop.

1. Store introduction

1. Store address

xx Road

2. Business philosophy

" The five key words of "cool, leisurely, natural, quality, and fast" can sum up the concept of our small shop. "Cool" refers to the fact that our desserts have the characteristics of relieving heat and refreshing, and at the same time, eating our desserts , there is no need to have a very good reason, because eating our desserts will make you feel comfortable and leisurely. Our desserts are made from pure natural materials. During the production and processing process, we ensure cleanness, purity, and first-class taste, so they are "natural and high-quality." Finally, our desserts are guaranteed to be delivered within 15 minutes, except for takeaways, which ensure customers can get the finished products within three minutes, so they are "fast".

3. Strategic Objectives

Focusing on dessert sales, plus the sales of various tea cold drinks, the sales scope covers the entire xx town area, and it is planned to completely occupy xx town within one year. market, stabilize sales and recover initial investment.

4. Store positioning

"No. 1" dessert shop mainly focuses on leisure and cooling off, and also sells to primary and secondary school students in xx town. Therefore, the product positioning is mainly low-end products. , make appropriate changes to product positioning based on market response. Innovation and pioneering, to the greatest extent, leading the dessert trend in xx town.

5. Team strength

Our team currently has two members, and we will recruit one more waiter after the dessert shop opens. In our team, xx is responsible for the development and modulation of new products, while xx is responsible for product sales promotion and management.

As a girl who loves sweets, xx’s fanatical interest in sweets gives us every reason to believe that she is qualified for the job of new product development; xx is a boy with quick thinking, outstanding eloquence and extensive knowledge. Have great confidence in being competent in sales promotion and management tasks. From this point of view, although there are only two of us, we have a strong team capable of both supply and marketing.

2. Industry Analysis

1. Industry Current Situation

Desserts refer to various sweets, drinks, and fruit concoctions. People in xx call them sugar water, which is Guangdong Representative of Hong Kong cuisine. Sugar water can be used as a dessert after a Chinese meal or as a snack at night, bringing us a happy mood. In the Pearl River Delta, Hong Kong and Macao, dessert shops and sugar water shops are all over the streets. The extensive and profound dessert culture has been nurtured in southern Guangdong for hundreds of years. With the improvement of people's living standards, the modern dessert industry has developed rapidly, and various dessert companies have emerged one after another. The more common chain dessert companies on the market now mainly include Manji Dessert, Kuba Dessert, Xu Liushan Dessert, and Xinrui Hong Kong Style Drinks, such as Fast food chains such as McDonald's and KFC also sell desserts, and there are countless other scattered non-branded dessert shops that can be seen everywhere. You can imagine how fierce the competition in the dessert industry is.

2. Industry development prospects

With the improvement of people’s living standards, the requirements for quality of life are also getting higher and higher. “Eating” is no longer just for eating enough. You also need to eat deliciously, eat healthily, and eat fashionably. Therefore, although the industries such as clothing, food, housing, and transportation are traditional, they will always have a market because they are closely related to people. As a representative of modern leisure food, desserts are being accepted and liked by more and more people. An organization conducted a survey in 19 cities including xx and found that more than 80% of the respondents like desserts, and 90% of people regard desserts as a part of their lives. Therefore, the development prospects of the dessert industry are very broad and immeasurable.

3. Return rate

The return on investment is expected to be about 40% in the first year, and between 60% and 80% in the second year.

3. Analysis of the Dessert Market in xx Town

1. Market Prospects and Store Location Situation

Today in xx, the dessert shop industry is relatively vacant, and there is no formal In most dessert shops, the desserts usually come from porridge stalls. The varieties are relatively single, and there are great hidden dangers in terms of hygiene and safety. In addition, what's more important is that it is not restricted by seasons, and different desserts can be launched regardless of spring, summer, autumn or winter. The main consumer group is primary and secondary school students. Now the country implements a system of no make-up classes on weekends. There is a lot of traffic on Saturdays and Sundays, so sales opportunities increase.

The selected address of the store is on Zhenghe Road, nearby is the xx bus station and close to the commercial center of xx town. It is the only way into the city, further increasing the passenger flow.

2. Competitor analysis

There are no other dessert shops in xx town, but there are two milk tea shops, which may have an impact on our dessert shop business. One of the milk tea shops is cheaper, but the store is relatively simple and does not provide tables and chairs for consumers to rest; the other milk tea shop is larger and provides tables and chairs, but the product prices are high and the product types are diverse, ranging from milk tea to When it comes to barbecue, it seems that the products are not specific enough; at the same time, neither milk tea shop does takeout. Therefore, although the products of the milk tea shop will pose a certain threat to our dessert shop, it can be seen from the above that the threat they pose is not great.

3. Target customers

The main target customers are primary and secondary school students and young consumers in xx town. Secondly, the middle-aged consumers in xx town are also a very potential dessert consumer group.

IV. Product Analysis

In the hot summer, when the scorching heat engulfs every corner of the city, what people usually think of when walking on the streets is to find a shop where they can have a drink. A refreshing cold drink to balance the body's heat; in winter, hot nourishing desserts, handmade pastes, milk stews, selected dairy desserts, etc. allow people with a sweet tooth to taste delicious desserts in the cold winter .

1. Product introduction

(1) Poplar nectar

Poplar nectar is a Hong Kong-style dessert. The most authentic ingredients for making this dessert are: sago, mango, pomelo, and milk.

The fragrant milk is mixed with elastic and smooth sago, soft and sweet mango, and fragrant and refreshing Shatian pomelo. Such a special combination determines the unique taste of this dessert.

(2) Wolfberry, Snow Pear and Tremella Sweet Soup

Sydney and Tremella are both top-quality thirst quenchers. Together with the combination of wolfberry, they moisturize the throat while cooling the body and mind. The slightly sweet taste is more With low calories, this kind of dessert tells you that you can enjoy it without worrying about your body shape.

(3) Lily and Tremella Sweet Soup

Lily tastes fragrant and refined, while Tremella is crisp, tender and refreshing; this dessert can calm the mind, activate qi and blood, and moisturize the lungs and relieve coughs. , the effect of promoting body fluid and nourishing yin. You can drink it under normal circumstances, especially in autumn. It is a good drink for clearing and tonic.

(4) Papaya and coconut milk sago

A simple sago can be original, or it can be changed into many other combinations, add your favorite fruits, and taste Very good too.

(5) Various puddings

Features of pudding: sweet and tender taste, bright color, fragrant smell, rich nutrition, suitable for all ages.

(6) Tremella and Lotus Seed Soup

Tremella and Lotus Seed Soup has the functions of moistening the lungs and promoting body fluids, relieving coughs and clearing heat, nourishing the stomach and replenishing qi, moistening dryness and reducing phlegm, removing fatigue, and clearing fire. Drinking it in summer can not only prevent heatstroke and cool down, but also beautify the skin.

(7) There are other products such as: corn syrup, bean paste pot cake, double skin milk, tofu curd, turtle paste, kelp mung bean paste, red bean paste, sesame paste, peanut paste, eight-treasure porridge, tea, etc. .

2. Product focus

Our "No. 1" desserts are mainly characterized by relieving summer heat. We also focus on healthy eating, so that customers can find a feeling of enjoying delicious food in our store.

5. Business Goals

Since there is currently no dessert shop in xx Town, our "No. 1" business goal is first to lead the trend of desserts in xx Town, and secondly, our desserts must be quickly Occupy the market, ensure sales, and ensure cost recovery within one year.

At the same time, to a certain extent, we will conduct appropriate publicity on healthy eating, and encourage the people of xx town to establish the concept of healthy eating while being as profitable as possible, so as to achieve the goal of publicizing our "No. 1" “It’s a win-win situation where desserts benefit the public.

6. Marketing strategy

1. Product strategy

(1) The signature products are poplar nectar and coconut milk sago, followed by eight-treasure porridge and mung bean Common low-priced desserts such as porridge, corn syrup, and tofu curd.

(2) Depending on the season, the corresponding sales strategy of the product also changes. While keeping the signature products unchanged, the climate in spring and autumn is cool, so the lily and tremella sweet soup with the best tonic effect is the main one; the summer is hot, and the thirst-quenching tremella and lotus seed soup is the main one; the climate in winter is dry, and the lily and tremella sweet soup is the main one that has the best tonic effect. Lily and Tremella sweet soup is the main ingredient.

(3) The store also sells various teas, such as black tea, green tea, etc.

3. Promotion strategy

(1) If you purchase a certain amount of desserts in our dessert shop during the holidays, you will receive some pastries as a gift.

(2) Using the membership points system, after members’ consumption reaches a certain point, they can redeem it for products with corresponding points.

(3) When sales decline, we will adopt a price discount system, and the discount amount will be changed accordingly according to the situation at that time.

4. Advertising strategy

(1) An opening celebration will be held on the first day of opening, products will be sold at half price for three consecutive days, and dessert shop leaflets will be distributed.

(2) Place 5 pop advertisements inside and outside the store to attract customers to spend.

(3) Four dessert lists are placed on the front counter of the store to facilitate customers to understand all the dessert styles of our "No. 1" desserts and to facilitate customers to order desserts.

VII. Production Management Plan

1. Hygiene Management

(1) Keep the store clean at all times, in addition to cleaning the store every 2 hours.

(2) The freezer should be cleaned regularly once a week. The pots and bowls used to cook the products should be cleaned immediately after cooking. The porcelain bowls, plates and cups containing the products should be cleaned and disinfected after use. .

(3) All members in the store wear sky blue solid color uniforms to reduce the possibility of secondary contamination of products.

2. Production products and daily business process (daily)

6 a.m.: Clean cooking tools, clean cooking materials, and process cooking materials (slicing, dicing, etc.).

6:20 am: Cooking in the pot, processing fruits, and preparing cooking tools.

8 a.m.: Finish cooking, prepare products, and open for business.

10:30pm: Closed.

3. Business requirements

(1) Keep a smile, be enthusiastic and generous, and take the trouble to receive customers.

(2) No customer should be allowed to spend more than three minutes waiting for the product. Any points that cause customer dissatisfaction will be deducted from the monthly salary or dividends and charged to production variable costs. Purchase production materials.

8. Financial plan

1. Operating expense budget

(1) Early fixed cost investment

Pavement transfer: 10,000~15,000 Yuan (under negotiation).

Monthly rent of the shop: 1,000 yuan.

Monthly water, electricity and miscellaneous expenses: 150 yuan.

Waiter salary: 1,000 yuan.

Front decoration: 5,000 yuan.

256l freezer: 2,000 yuan.

Disinfection cabinet: 1,000 yuan.

Sealing machine: 2,000 yuan/unit.

Table: 120 yuan*2 tables.

Chairs: 20 yuan*10 pieces.

Front counter: 200 yuan.

Clock: 20 yuan.

Cups: 3 yuan*50 pieces.

Porcelain plates (set): 5 yuan*50 pieces.

Porcelain bowl: 2*50 pcs.

Spoons: 1*150 pieces.

Pop advertising printing: 30 yuan/sheet*5.

Leaflet: 0.8*200.

Dessert menu: 5 yuan/piece*4.

Disposable paper cups and bowls: 8 yuan/dozen, about 5 dozen are needed per day.

Disposable spoons: 3 yuan/dozen, you need to prepare about 5 dozen per day.

(2) Total investment in the first year

xx60,000 yuan, xx40,000 yuan, ***100,000 yuan, of which a total of 72,240 yuan was used for fixed expenses in the first year, The remaining 27,760 yuan was used to purchase raw materials needed to make desserts.

2. Profit analysis

(1) Calculation of average profit per unit of merchandise after excluding fixed costs

Average profit of single unit of merchandise = [(5+3.5+3.5 +2.5+2.5+3.5+1.5+1+3+1.5+2+2+2+2+2+2+2)-(3+2+2+1.2+1.2+2+0.8+0.6+2+0.5 +1.2+0.8+0.8+1+1.2+0.8)]/17≈1.14 (yuan)

(2) Calculation of breakeven sales volume

Because we expect to recover the cost within 1 year, Therefore, breakeven daily sales = {[10015100(415)*30]*12+15005002001002002420202152510150 +30*5+0.8*205*4}/365≈174 servings/day

(3) Based on the above calculation, the average daily sales of our "No. 1" dessert shop is 174 servings , we can recover the cost within one year. The urban population of xx town is about 16,000. Including the villages within its jurisdiction, the total population is about 43,000, of which 9,156 are between the ages of 10 and 24. Since there are no competitors to participate in the market competition, as long as the publicity is appropriate, the population will be open 10 to 24 hours a day. If 2% of the people under the age of 10 come to the "No. 1" dessert, we can achieve the goal, and the number beyond this is profit. Here, we do not include people under 10 years old and over 24 years old. This is because at present, these groups of people generally have low demand for snack foods such as desserts, but they also have certain development potential.

(4) Through the above analysis, we conservatively estimate that the probability of success of "No. 1" dessert shop is 70%, and the 30% probability of failure mainly comes from possible followers and natural and policy factors. .

3. Profit distribution

Since the work that xx is responsible for is relatively important, and xx has invested more, after a good balance, our profit distribution is xx50%, xx50%, that is, equity xx50%, xx50%.

9. Risks and risk management

1. Risks

Our "No. 1" dessert shop may encounter various risks

< p> (1) Competitors follow suit and open dessert shops. Since there is no dessert shop in xx town, after the opening of our "No. 1" dessert shop, other investors may follow suit and invest in opening dessert shops.

(2) Government urban planning and construction. Since xx Town still has huge development potential, we cannot see the town government’s town planning and construction simulation diagram, so we need to be mentally prepared for possible reconstruction, change of area use, and other situations.

　(3) Other natural factors

　2. Risk response strategy

　(1) For possible competitors, our strategy is to focus on "No. 1" After its establishment, we gradually improved our service quality based on customer feedback, striving to achieve the effect of "entering our first door, satisfaction spreads out of the city". At the same time, we adhere to the innovative principle of "what others don't have, I have, and what others have, I excel" and strive to win in a stable manner.

(2) Regarding the government’s risks, since this is force majeure, it is necessary to keep abreast of the pavement conditions in other areas of the city. It is assumed that the government’s urban planning and construction will have a huge impact on the “No. 1” dessert shop. impact, then migrating the store in a timely manner is the best choice.

(3) Natural factors are unpredictable, so we need to adopt a tailor-made approach to such risks. Among them, minimizing losses is the first consideration.