Summary of May Day shopping mall activities

Summary of May Day shopping mall activities (selected 5 articles)

After experiencing a meaningful activity, we must have gained a lot of life experience. With such an opportunity, Keep good records. What should a summary of the activities you have seen look like? The following is a summary of the May Day shopping mall activities I compiled for you (selected 5 articles). You are welcome to share.

Summary of May Day Shopping Mall Activities 1

In May, through communication and understanding of various departments, we improved the management system and innovated the operating model, and read and studied the shopping mall’s previous large-scale promotional activity plans and Management data, innovatively planned a series of promotional activities during the May Day period, basically understood and mastered the current market competition environment and advantages and disadvantages of the store, and straightened out the relationship inside and outside the store. The main tasks are:

First, plan holiday promotions. In-depth mobilization of various groups, unified ideological understanding, comprehensive investigation and analysis of the city's competitors, mobilized the marketing department, purchasing department, and promoters to learn and learn from competitors' promotion strategies, and researched and formulated plans for May Day and Dragon Boat Festival promotion activities.

The second is to promote the image of the store. In line with the principle of controlling publicity and production costs and striving to save expenses, we produced subtitle advertisements for promotional activities and printed promotional flyers to vividly reflect the promotional content, give consumers a new understanding of the BBK home appliance store, and effectively promote the store's image and Activity content.

The third is to create a store atmosphere. According to the new concept, create the atmosphere inside and outside the store, shape the image of the shopping guide, decorate and adjust the store layout, optimize the store environment, make it more eye-catching and attract more people; make the store image brand new and provide full service.

The fourth is to summarize the results of promotional activities. Organize promotional activity information, collect various data and pictures, summarize activity highlights, analyze shortcomings, and conduct a comprehensive assessment of the effectiveness and existing problems of May Day and Dragon Boat Festival promotion activities to promote future activities, from preparation to execution and other matters A comprehensive and specific summary.

The fifth is to carry out departmental collaboration. Organized employees to carry out a big discussion about the store is my family, adopted the method of going out and inviting in, organized employees to learn professional knowledge, sales strategies and management sales knowledge, so that employees can better understand that most of the competitiveness of the company comes from the competition of knowledge and teamwork competition. , by carrying out department collaboration drills and store-is-my-family discussions, employees’ dedication to work and team spirit have been enhanced, allowing the store team to face all difficulties with an optimistic and positive attitude. Summary of May Day Shopping Mall Activities 2

The launch of this promotional activity has increased our performance this time. This event was a success and a certain amount of progress was made. So in summary, it is now very rewarding and gives us a lot of confidence. It is worthy of our full preparation and planning this time. Here I summarize some details and shortcomings of this event as follows:

1. Success achieved

Before this event was carried out, we made a careful plan and started After several meetings, everyone collectively thought several times about how to carry out this activity. In the past, this kind of promotional activities were discussed by several of us in charge. This time I called all the promoters and held several discussions together to let everyone put forward their own opinions. After all, they were doing People know a lot about this matter better than we do.

So through this method, we formulated this opportunity. Although it is indeed difficult to implement, none of us relaxed or gave up. Even if we encounter problems, we can resolve them resolutely. This is a spirit that we should need in our daily work, and it is also a driving force that supports us in achieving greater achievements.

So as soon as the May Day promotion was held, it received a very good response. During the five days of May Day, every day is full of people. No matter which time period it is, there will be a certain amount of passenger flow. This is what we have taken into consideration, so after this promotional event, everyone was exhausted, but happy in their hearts. This not only represents our success, but also brings significant gains to each of us.

2. Shortcomings

Although we have achieved good results in this promotion, we are proud of it.

However, after careful inspection, we also found some loopholes. For example, the cooperation between colleagues is not close enough. Several times when we were busy, it became clear that everyone's cooperation was not enough. Maybe this has something to do with the relationship between us. Regarding communication, we usually rarely communicate with each other. This is the first time that we have cooperated so closely, so there may be some shortcomings in this aspect. I believe that this can also be overcome by intensifying training in the future.

Secondly, our daily schedule is still too tight, and many employees are overwhelmed. This is a problem I have not thought about, which makes everyone very tired these days. Everyone said they needed to rest for a few days. Although great results have been achieved, it was also a mistake on my part to make everyone so tired. My expectations for this promotion are still not too close to reality, so this is partly my responsibility. I will pay more attention to these aspects in the future.

This promotional event was successfully held and achieved good results. We will continue to work hard and work hard in the future. Summary of May Day Shopping Mall Activities 3

From May 1 to 7, 20xx, a seven-day large-scale May Day promotion was carried out. We have implemented strong seasonal products and promotional activities, and the overall effect is good, leaving a good teaching material for our future work.

The preliminary preparations for this project were very sufficient and covered a wide range of areas. With the careful demonstration by store managers and various departments of the company, a relatively complete and highly operable overall marketing manual was formed.

In terms of promotion, we applied promotional activities targeting the consumer groups mainly families and housewives, which achieved the desired effect. Consumers responded enthusiastically and fully achieved the purpose of gathering popularity.

In terms of merchandise, we carried out seasonal product promotions such as “Best Fresh Food, Only for One Day” and “Crazy Special Prices, Limited Time Sale”, which achieved the purpose of not only matching the overall news charges, but also Use products for the purpose of boosting popularity and sales. Coupled with store display coordination and on-site promotions. The May Day broadcast script we produced enabled the store to make new breakthroughs in executing publicity and exaggerating the shopping atmosphere and promotional atmosphere. It gave consumers a great impact in terms of vision and hearing, and left a good reference for our future work.

The May Day large-scale cultural evening brought the entire May Day celebration to a climax. The artistic performances in each store were remarkable. The invitation of suppliers brought our company's corporate culture and business philosophy to a higher level. The scene of the general manager cutting the cake to the song "Happy Birthday" gave our employees a sense of family belonging. These are several important highlights of this literary evening.

We also have certain advantages in terms of weather, time, people and people. The weather suddenly turned colder at the beginning of the May Day event, which made the seasonal products originally planned by the newsletter sell well and become very popular. This is inseparable from our foresight in analyzing and organizing products. In the end, even God helped us. Coupled with our diligent efforts and good analysis and execution capabilities, there are still things we can't do well?

However, we still have many deficiencies in our work planning, organization arrangements and activity control processes: During this May Day event, some work on promotional plans, activities and products were not implemented in place , resulting in the loss of some sales, which is worthy of our deep thought and deep review:

1. Some promotional activities were forced to abort because they could not find suppliers.

2. The supervision form was not implemented, which is a regret for this May Day.

3. The store’s on-site execution was not strong enough.

4. The store’s timely follow-up and review was not done well.

5. The store’s manpower arrangements were unreasonable, resulting in individual activities not being fully utilized.

6. The development and procurement of new products/sensitive products were not fully implemented, which is the biggest regret of this May Day.

7. During the May Day event, the store was obviously deficient in the creative display of some products and needs to be improved.

8. During the May Day product activities, the store did not do enough on-site promotions. Sometimes there was, sometimes not, and there was no thorough training and tracking of on-site promotion personnel, which resulted in some consumers’ poor feedback. Once collected, it cannot be used as a reference for future work.

9. During the May Day activities, the store gained popularity and sales increased, but the sanitation work was not followed up in time, resulting in unsatisfactory sanitation at the entrance and sales floor of each store, like a garbage dump.

10. During the May Day activities, some sensitive products were seriously out of stock, which affected consumers’ shopping mood. This is a major ban in business. Reflect seriously! In short, any work must be continuously summarized and reviewed in order to do a good job in the next newsletter. We hope that we can make the entire newsletter marketing plan better and implement it better in the future. Summary of May Day Shopping Mall Activities 4

This activity achieved great results through the support of leaders at all levels of the company and the concerted efforts of colleagues. May 1st to 7th, 20xx is an exciting 7 days, through these three days of exciting promotions! I have benefited a lot, not only improved my personal quality and ability, enhanced my understanding of various medicines, but also understood the people-oriented service concept. Current promotional activities are often not paid attention to by consumers. Consumers are not enthusiastic about participating, which can easily lead to poor promotion results. In fact, it is not the problem that the promotion itself is not attractive, but because there are too many current promotional activities and they are too boring and chaotic. , some activities did not clearly express the core benefits of the promotional activities in the publicity, and the publicity and execution were not strong enough. However, our three-day activities overcame the above shortcomings and achieved the purpose of stabilizing the loyal consumer group. On-site prize promotions are more It is an important means to increase the purchasing desire and attract popularity at the event site, strengthen the external image of the pharmacy, and expand the popularity.

1. Sufficient preparation has laid a good foundation for promotional activities.

This event used leaflet delivery, word-of-mouth promotion, and high-density drop-offs at each household. The total number of flyers submitted was about 10,000, and the focus was on the market. Promotional advertisements will be posted in the business district, around the central hospital, residential portals, around the Huxi Martyrs Cemetery, pedestrian streets, etc. Hang banners and slogans focusing on activity content in the pharmacy. After the event site is arranged, in order to promote the event in an orderly manner and attract more people to participate, a free clinic testing service desk, information desk, gift distribution desk, lottery box, etc. are also set up at the entrance of the pharmacy. wait. What is even more sensational is the performance effects of Northeast Duo, acrobatic troupe, drama and other stage forms. The personnel are densely packed, the rhythm of the activities is well controlled, the order of the scene is maintained, the customers are guided into the store to participate in the activities, and materials and prizes are distributed. Register and sign promptly. This new marketing model has brought some new ideas to consumers, enabled Shanxian citizens to fully understand Yutian, strengthened the external image of the pharmacy, and expanded its popularity.

2. The people-oriented service concept has won applause from customers.

The main targets of this promotional activity are: residents of communities around our store, factory employees, and shop residents. In specific operations, special prices and discounts have the greatest influence on some sensitive consumer groups. In particular, special prices on some sensitive drugs can easily get twice the result with half the effort. The corresponding delivery can allow consumers to enjoy their consumption. To achieve the purpose of stabilizing a loyal consumer group, on-site prize promotion is an important means to increase the desire to purchase at the event and attract popularity, and is the guarantee for the success of the event. In particular, the first hundred customers are given 6 eggs and a lottery for buying medicines. The first impression that customers get when they come in is "Wow, it's a good deal! There's something for free!". This people-oriented service concept has won applause from customers. The growth of this event is mainly due to capturing customers' demand for gifts. The only way out is to increase the unit price per customer. What can affect the unit price? Gifts, only gifts can affect the unit price per customer. Such activities are a great boost to pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

3. Take this as an opportunity to make your smile become my bright business card.

Through the carrying out of this activity, I fully understood: no matter how big or small the care is, the service is endless. For every customer who enters the store, he should give the most amiable smile and communicate with him at the first time. The warmest caring greeting. When talking to customers, use civilized language and friendly tone, consciously use "service terms", put the word "please" first, and never leave the word "thank you". It starts with caring for customers in details, and ends with endless service etiquette. Our Yutian store will always keep "care" in mind. Especially in this event, we took the initiative to strengthen communication with customers and understand what customers think and need! This enables me to take the initiative to introduce and promote the company's medicines and equipment, and proactively answer customers' questions, so that customers can also learn more about medicines during the process of purchasing medicines! And I can also find my own shortcomings in sales, especially the understanding of drugs, and there are some blind spots. This is an opportunity to encourage me to work hard to learn medical drug knowledge in my future work and understand the uses and precautions of each drug. , work with peace of mind, train hard, standardize my services, improve service quality, and let my smile become my bright business card.

Shoot the bow vigorously and walk with Yutian Pharmacy. The eagle's ideal is lofty, soaring into the sky; the bird's career is heroic, fighting against the sky. The greatest source of energy in my life is the pursuit of beautiful ideals, and the most inspiring passion for me is the heroic Yutian career. Full of longing and hope for the future, and full of enthusiasm for Yutian's career, I am proud to have entered the Yutian company of my dreams, and I am excited to finally have a stage to practice myself. I will devote myself to what I love so much. In this hot land, closely connect your own life value with Yutian's career, and use your high-pitched voice and magnificent brilliance to compose the youthful movement of a Yutian employee. Summary of May Day shopping mall activities 5

1. Think long-term and make adequate preparations

Under the instructions of the shopping mall leaders, we started preparing for this promotion half a month in advance. Be prepared and do not fight unprepared battles, so that you can strategize and everything can be within the control of the mall.

1. In preparation for May Day, the warehouses in shopping malls that store goods are already full. During this May Day holiday, there is no need to worry about the hoarding of expired goods. Judging from previous holiday sales figures , the number of customers visiting shopping malls during such statutory holidays is more than double that of normal times, so goods will only be snapped up and supply will exceed demand.

2. The placement of products has also changed. We will place the best-selling products in the most conspicuous places. For example, in the shampoo area, we will be in a noticeable position. Place it so that customers know that this is the most popular product.

3. Enrich brands. Our mall has found that many niche brands are also very popular, so we also try to enrich the brands as much as possible so that customers can have more choices.

2. Launch promotions regardless of cost

Based on the promotional activities of the past few years, we found that even if many products are included in the ranks of promotional products and enjoy discounts, they are still No one cares about it. This time we can say that we are promoting regardless of the cost and will carry out the discount to the end. Many products only add 10% profit to the cost. We want to kill any of our peers in the price war. Our promotion methods this time are not only discounts on products, but also include many promotion methods, such as one lottery draw for a certain amount of money, doubled membership points, free gift of something for a certain amount of money, etc., to maximize the excitement among customers. desire to purchase.

3. Seize the opportunity and do enough publicity

Seize the opportunity: You must know that May Day is such a rare opportunity, but not only our mall will conduct promotional activities, the intensity of our activities At the same time as the launch, we have already begun to prepare for the activities. We announced the start of the promotion on April 28. We will start earlier than other shopping malls, so that we can maximize the number of customers coming to us. This method The effect is very good.

Publicity: The May Day promotions naturally require as much publicity as possible. This time, the mall has invested a lot in publicity costs alone. The billboards in many places use our mall’s promotional images. ; We also hired a lot of temporary workers to hand out flyers all over the streets.

The complete success of this promotional event is inseparable from the concerted efforts of all employees of the mall, and it is also inseparable from the image of the mall in the minds of consumers. We will Let’s absorb what this event has brought us and strive to satisfy all consumers. ;