Pang Donglai took Yuanqi Forest products off the shelves and put them back on the shelves two days later. Is this hype? What do you think?

I don’t know how to comment on what Fat Donglai did. Personally, the editor can only say that this is Fat Donglai’s normal operation. As long as consumers complain, most supermarkets will temporarily store the product. , during this period, inquire the sales or merchant and let the merchant explain the situation.

Nowadays, Yuanqi Forest has attracted widespread public attention due to the issue of zero sucrose and sugar substitutes. As the saying goes, food is the most important thing for the people, so they must care about what they eat and drink. As far as the current situation of the Chinese market is concerned, although many consumers are increasingly aware of healthy living, most consumers tend to pay more attention to the presence or absence of sugar when purchasing goods, rather than carefully distinguishing them. Does sucrose-free mean that all types of sugars are not added? Although Yuanqi Forest does indicate the words "crystalline fructose" in the ingredients, the promotion of "0 sucrose" prominently marked on the packaging is still suggestive, which has caused some consumers to have a certain attitude towards "0 sucrose". There has been a wide range of misunderstandings, and as a result, all kinds of bad remarks about Yuanqi Forest involving false propaganda have been spread.

In the face of public doubts and inquiries, Yuanqi Forest did not shirk its responsibilities. Instead, it immediately changed the slogan "0 sucrose" to "low sugar" to avoid misleading more consumers. possibility. This kind of behavior that dares to take responsibility and correct mistakes is not only responsible for the brand of one's own company, but also responsible for every consumer who believes in oneself.

So personally, I don’t think you need to think too much. In the fast-moving consumer goods industry, if a supermarket has one or another problem with a certain product, it may be as simple as a letter missing from a certain ingredient in the ingredient list, and the product may be removed from the shelves within the entire system. deal with. This is true even if it may be the top-selling product in the related category. Don’t over-interpret it, especially for a supermarket like Pandong Lai, which is in an absolutely strong position in the local area, there is nothing unusual about bigger brands. Don’t think it is targeting Yuanqi Forest or making a hype, and the subsequent resolution of the problem did not say that it cannot continue to operate. , as long as there are relevant endorsement qualifications, etc., or it can be solved by public relations.

In general, it is a normal business behavior.