Corporate Culture of Dianthus Software

★ Harmony * * * wins

"Harmony" means harmony without difference, loyalty without complaining, dedication without excuses, "Harmony" means cooperation without blaming, consciousness without complacency, and full cooperation, so as to win with colleagues, companies, customers and partners.

★ Excellence is new

"Excellence" means concentration, professionalism, specialization and Excellence. "Progress" means enterprising, innovative, developing, improving day by day, eternal passion and striving for Excellence; "Innovation" has two meanings, one is internal self-improvement and the other is external learning and innovation. We are not satisfied with the status quo, we have pursuit and a sense of crisis, so we should renew ourselves. The new logo of Dianthus caryophyllus is directly expressed in Chinese and English, with the Chinese character Dianthus caryophyllus as the main design element. The forceful China calligraphy and irregular vermilion background are used to form the seal pattern, and the soft and mellow sea blue carving artistic font written by the western side peak strokes is used on the right side of the pattern. The whole logo is the ultimate organic combination of pure China elements and pure Western elements, which not only brings out the seemingly contradictory design elements, but also highlights the artistic effect of combining Chinese and Western elements, which is natural and harmonious, just like a blue sky and a red sun, which is particularly eye-catching. The whole logo implies that Dianthus caryophyllus creates the ideal of winning hand in hand in forging ahead.

The logo also introduces a new concept in color selection. The colors are mainly international fashion red and technical blue, with sharp contrast and strong visual impact. Further highlight the professional and steady brand image of Dianthus caryophyllus. Red, which exudes passion, enthusiasm and forge ahead, symbolizes the spirit of continuous exploration and innovation of the Dianthus team and the vitality of the enterprise; Blue represents the characteristics of calmness, wisdom, professionalism and firmness, which embodies the consistent style of Dianthus, which is pragmatic, rigorous, dedicated and reliable.

The brand-new image logo more clearly expresses the core business philosophy of Dianthus caryophyllus, and further shows that Dianthus caryophyllus will improve its competitiveness and is determined to become a sustainable leader in the field of data governance.