How to let more people know about opening a car wash shop

How to let more people know about opening a car wash shop

How to let more people know about opening a car wash shop. Now almost every family has a car, and the cars are coming and going on the road, bustling with people. . This has also spawned many car-related businesses and industries. Let’s take a look at how to get more people to know about opening a car wash shop. How to let more people know about opening a car wash shop 1

1. Use "immediate results" marketing method. For example, discounts, gifts, and xx when you enter the store. At the same time, consumers should realize that it is more convenient and worry-free to wash their cars here.

2. The folding design must be both creative and scientific in order to fulfill its marketing function. A sufficiently attractive cover and slogan, functionally logical expressions, and intuitive layout are important. Different expressions of the same content have very different effects. It is very important whether a foldout can allow consumers to directly realize: "This is what I need!"

3. Deliver the flyer to the car owner. You can go to shopping mall parking lots, roadside parking areas, residential parking areas (but handing out flyers is usually prohibited in the residential areas), etc., and clip it on the windshield or car door handle. Be careful not to scratch the owner's car. Don't hand out flyers randomly on the street, that doesn't mean much.

4. Stabilize the customers entering the store. When customers come, in addition to providing them with a good car wash service, you might as well hand over your business card, or add the customer's WeChat when paying via WeChat, etc. Of course, you don't have to ask directly, you can use "Scan the QR code and add WeChat to get another 10 yuan off" etc. way. This is equivalent to the effect of "Welcome again next time". Data shows that stores that send "Welcome back next time!" to customers when they leave have a customer return rate that is about 20% higher than that of stores that don't.

Customer accumulation is a long-term process and does not entirely rely on advertising.

Customer accumulation is a long-term process. You don’t need to advertise every day. That is also a waste of investment. In fact, there are many marketing methods, and advertising is only one of them.

Car wash shops often provide comprehensive peripheral services, which is also an indispensable condition for car wash shops to operate well and develop customers. Many car washes in my area have set up WeChat car friend groups. On the one hand, this is also a good way to stabilize and develop customers and even socialize. On the other hand, it is also much more convenient and economical to carry out various activities there.

Your services, marketing methods, etc. all affect your operations and customer development at the same time. These things are all interactive. Doing a good job requires investing a lot of energy. If you do every detail well, you will naturally have more and more customers and your business will get better and better.

In addition, attention to detail is crucial. It is recommended that you find a more professional designer or advertising company to make advertising folding pages. Since you have spent money, let it play its best role. Don't look for a company that will do your job for you in a half-hearted way. You can also send me a private message, our company also provides related services. How to let more people know about opening a car wash shop 2

First of all, if you open a new car wash shop, you must create a crazy momentum before opening to let more people know and attract your shop. For example, you can do some activities such as one-dollar car washes or car washes in stores and small gifts. Attract more people to come over.

Second, with your store as the center, all new customers within a 10-kilometer radius can receive a free car wash as long as they are willing to leave their name, model and phone number. And one more complimentary waxing.

Third, tell customers that if they recharge 100 yuan on-site, they can get 200 yuan worth of no-threshold consumption. All car decorations, accessories and other products in the store are within the scope of the activity, and they are still available in the first month. Enjoy 20% off.

Fourth, carry out car washing and waxing activities for three consecutive months, and tell customers that as long as you recommend a customer to come to the store for car washing, they will give you a free car wash.

After three months of this, your customer base will continue to flow.

This time is not over yet. Use a spreadsheet to create a car wash registration record form for each customer's registration information. Record in detail the log information such as the time when each customer comes to the store for car washing and the amount of consumption. Set a car wash cycle, such as a week.

Notify customers via SMS in advance: According to time calculation, it’s time for your car to take a bath again! Our store has prepared exquisite gifts for you, waiting for your arrival at any time.

After receiving the message, most customers will come to the store to wash their cars. Customers who come to the car wash with text messages will most likely receive gifts! You can give some car cleaning rags, anti-fogging spray, car perfume, glass water, etc. If things go on like this, customers will gradually get used to waiting for your information to appear, and they will drive to the store to have their cars washed and receive some small gifts. How to let more people know about opening a car wash shop 3

How to run a car wash shop well, you need to do the following:

1. Store promotion

Store Publicity is very important. Strong and effective publicity can bring more customers. The store must be packaged well and the publicity must be creative.

2. Personnel Recruitment

Recruiting experienced and skilled employees. Employees affect the store image and service quality. Ensuring good technology can reassure customers.

3. Product quality

The brand quality of automotive supplies should be better. After all, ordinary users will choose big brands. Big brands mean good quality, guaranteed, and more worry-free. .

4. Service awareness

Service quality is the key, service attitude is reputation, and customers come first. It is necessary to ensure the overall quality of employees. It is best to have a unified slogan and uniform clothing.

5. Sales techniques

You can implement a membership system and divide members into different levels according to the number of purchases. Different levels have different service items and service contents. You can also do some Promotional activities to attract long-term customers

How to open a car wash business as a novice

1. First, prepare a start-up capital. This start-up capital should not be too small, and it does not need to be too much. As long as it is appropriate, it can meet the initial store expenses and operating expenses for three months to half a year.

2. Be interested in the car wash industry, or actively cultivate interest. The most interesting teacher. For novices, starting a car wash requires a strong interest in this matter, which allows them to invest more time and experience and acquire more knowledge and skills.

3. Obtain legal business qualifications. Register with the local industrial and commercial department to obtain relevant business authority. Whether you are a novice or a veteran, whether you are opening a car wash or doing other things, you need to have legal business qualifications and conduct business activities under the premise of legality and reasonableness.

4. Choose a suitable place that is large enough to attract many consumers. Choosing a location when opening a store is very important, and car washes are no exception. You need to choose a good place.

5. Recruit talents and form a team. Whether you are a novice or a veteran, when you start a car wash business, you need the support of talents, the cooperation of the team, and everyone working together to do it well.

6. Newbies need to promote their car washes to let more people know about them. Running a car wash shop is not too complicated, but running a car wash shop well requires a lot of time and energy and needs to be treated with caution. Especially the early publicity and promotion is very critical.

7. Be optimistic and positive, have confidence in yourself and the entrepreneurial project you choose. What novices need is encouragement and motivation. Whether they are running a car wash or doing other projects, they need to be confident enough to deal with everything optimistically and positively.