How to push soft articles to headlines and how to write soft articles

Soft articles are "text advertisements" that are written by marketing planners of companies or copywriters of advertising companies, as opposed to rigid advertisements. Compared with hard advertisements, soft articles are called soft articles. The subtlety lies in the word "soft", which is like hiding a needle in a cotton wool, hiding it without revealing it, and defeating the enemy invisible. By the time you find out that this is a soft article, you have suddenly fallen into the carefully designed "soft article advertisement" trap. What soft articles pursue is a silent communication effect of spring breeze turning into rain and moistening things. If the hard advertisement is the Shaolin Kung Fu of outsiders, then the soft article is the Wudang boxing method of hiding needles in the cotton and using softness to overcome hardness, applying both soft and hard skills, and practicing both internal and external. Soft article marketing is the most powerful marketing tool.

What we call "soft articles" refers to the use of specific conceptual appeals and the way of presenting facts and reasoning to bring consumers into the "thinking circle" set by the company, with strong pertinence. Psychological attacks quickly achieve the text (picture) model of product sales.

There are two definitions of soft articles: one is narrow and the other is broad.

Soft advertising and hard advertising are relative. Not all direct advertising expressions can become soft advertising.

Soft articles: Soft articles in the form of text are soft articles.

1. Narrow definition: refers to purely textual advertisements that companies spend money to publish in newspapers or magazines and other publicity carriers. This definition is one of the early ones and is what is known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that the enterprise plans to publish in newspapers, magazines, or on the Internet to enhance the company's brand image and popularity, or to promote the company's sales. , including specific news reports, in-depth articles, paid short article ads, case studies, etc.