How to effectively choose media publicity methods

There are various publicity methods, such as TV, newspapers, radio, websites, publicity vehicles, posters, banners, leaflets, pamphlets, blackboard newspapers and so on. All kinds of publicity methods have their own advantages and disadvantages, and should be used flexibly according to the specific situation in concrete implementation. (1) Broadcast, television, newspapers, internet and other media. Radio, television, newspapers, internet and other media publicity has the advantages of wide coverage and lively form, which is suitable for centralized publicity and special publicity in key periods. (2) Posters, posters and slogans are suitable to be posted or placed in roadside, residential areas, enterprises, public canteens and other places that do not affect the beautiful environment and are eye-catching. (3) Posters, posters or windows are the propaganda positions of communities or enterprises, which are suitable for the publicity of regular knowledge at all stages of census. (4) distributing leaflets and brochures at the entrances and exits of enterprises or companies, stations, cinemas and shopping malls. Their contents should be short and pithy, mainly focusing on publicizing the purpose and significance of the census and the knowledge that the census objects should cooperate with according to law. (5) Warm and practical exquisite small items such as desk calendars, pens and paper cups have the advantages of long storage time and being accepted by the masses, but the coverage is not wide. (6) Knowledge contests and entertainment programs are suitable to be held in front of downtown shopping malls and crowded squares on weekends or holidays, and can receive excellent results. (7) Consultation activities can include online prize-winning consultation activities and hotline prize-winning consultation activities to attract public participation; You can also use weekends or holidays to carry out on-site face-to-face consultation activities. (8) Banners and colorful flags can well render the atmosphere because of their bright colors, and can be selectively hung or inserted at the climax of publicity. (9) It is an excellent propaganda method to publicize the purpose and significance of economic census to peers or relatives and friends by visiting relatives and friends. (10) Send text messages for publicity. Because mobile phones can be carried around, they have a huge group of merchants and users, and are not limited by time and region; Because of its low cost, high arrival rate, simple operation, high speed and rich personality, SMS is a low-cost and high-efficiency propaganda means.