What are the main points of Amazon CPC advertising?

1. When setting up advertising promotion activities, be sure to find out the promotion discount code and the type of discount code.

2. Unlimited coupon code+exclusive coupon code: It means that each buyer can only use it once. If you choose unlimited coupon code, it will bring a lot of losses. When looking for someone outside the station to set the discount code, the setting method is "one-time+exclusive use", and the evaluated discount code does not need to be displayed at the front desk (one person sends one, so don't give all the discount codes to others).

3. Amazon allows normal promotional discounts. If you want someone to make an evaluation, don't send your discount code directly to the other party in the station. This kind of situation belongs to the exchange of discount for evaluation. Now Amazon prohibits sending discounted products or free products to ask for product reviews. In addition, bills are now strictly managed. If the other party doesn't leave a mailbox, it's best not to reply to the customer in the station. Because Amazon can monitor all the emails of sellers in the station.

4. CPC advertisements can only be made if there is a gold shopping cart in the background. The seller himself made a CPC paid advertisement in the background, and it is also necessary to deduct the fee for clicking on the goods at the front desk.

5. Don't frequently use the link of the deal website to go directly to Amazon website to buy products. It is not advisable to click on the link directly too many times, but if you buy it directly too many times, it is easy to be judged by Amazon as a brush.

6.CPC advertising costs are displayed according to competitors' bids, so sometimes you will find that your own price is different from the actual pay-per-click amount.

7. Amazon sellers can't avoid CPC advertisements when doing operation promotion. CPC advertising introduces a large amount of accurate traffic, and the conversion rate is relatively high. Expose low-ranking posts through CPC, and then sell products. For the best-selling category, if there are no posts with lower rankings, it is necessary to occupy advertising space through CPC, thus suppressing competitors, especially new sellers, and not giving them a chance to rise.

8.CPC advertisements must have more than 4-star reviews. Just like Amazon doing lightningdeal, 4 stars is the basic requirement. If a CPC advertisement with a low comment score appears in front of customers, customers will not click on it. Another CPC advertisement has no comments. Feeling weak? Because no matter how good the seller says, it is also the seller's statement, and the comments of other customers who stand on the same front as consumers are the intangible force.

10. In Amazon, it is not that the higher the bid, the higher the display, and the performance is ignored. In fact, advertising kiosks are similar to search kiosks, and both have their own ranking systems. The ranking of search booths is determined by factors such as sales volume and conversion rate. The ranking rules of CPC advertising space are determined by performance and bid, and then the limited booths are continuously rotated every day and every hour. However, the weight of performance is often greater than the bid, because for Amazon, everything is to bring more transformation and sales to the platform.

1 1. At Amazon, I feel that CPC can improve the conversion rate and place a large number of orders. In fact, CPC is only an auxiliary means, which only increases the exposure of products and introduces traffic, but it cannot change the competitiveness of products, that is, the conversion rate. The main determinants of sales volume: products, conversion rate and flow. With the flow, the key depends on the conversion rate of the product, and the conversion rate is not good. It is unrealistic to expect drainage to save your bleak volume. All promotions depend on the competitiveness of the product itself. What needs to be emphasized here is that products are king, and all marketing and promotion means are only auxiliary.

12. Some sellers think that setting the automatic payment click of advertising CPC is enough. After that, I basically didn't read the report, let myself go and occasionally look at the data. Even if there is a sale, they don't know how they got in. This is a very irresponsible practice. Paid reports also need to download paid advertising reports, analyze data, constantly adjust and optimize keywords, and optimize products.

13. Within a certain range, the higher the bid, the greater the possibility of ranking ahead, but this is limited. Bidding is only a secondary factor and will never become the mainstream. You should know that any search engine and platform will only give priority to the products that are most beneficial to consumers. The so-called traffic to make money to buy a house is always ranked second. In the background advertising promotion management, you can view the predicted bid price and cost per click of each keyword. Your bid is 0.2-0.5 USD higher than the cost per click, which is very favorable, but if you are higher than 65,438 USD +0 USD, it is meaningless. CPC's click price is the combination of the bid of the second place+the percentage difference between the first place and the second place+your performance. That is to say, there are certain restrictions, which does not mean that the higher the bid, the more competitive it is.