Construction scheme and display of corporate culture wall

At present, the construction of enterprise system is the key to the construction of enterprise culture. To accelerate the development of enterprises, we must attach importance to enterprise culture. The following is the construction scheme and picture display of the corporate culture wall I have compiled for you, hoping to help you!

High-definition pictures of corporate culture wall Corporate culture wall picture materials Corporate culture wall construction scheme

First, the fundamental purpose of corporate culture construction

Through the construction of enterprise culture, we can unify enterprise thinking, standardize employee behavior, create enterprise vitality, stimulate work enthusiasm and boost employee confidence. Internally, enhance the cohesion of the team and the work efficiency of employees, externally, enhance the reputation of enterprises and attract outstanding talents. Further enhance the core competitiveness of enterprises and promote the sustained and healthy growth of enterprise performance.

Second, the guiding ideology of corporate culture construction

Our company follows? Second venture? In-depth promotion, enterprise management has been realized by? People care about people? Where to? System manager? Transformation, and began to gradually enter? Cultural management? Stage.

? People? Therefore, as the first capital of our company, we must persistently carry out corporate culture construction? People-oriented? We should attach importance to people's value, gradually cultivate and condense a group of professional managers who can create value for enterprises, and create a group of corporate culture? Communicator, inspiration and practitioner? Middle and senior managers train employees to become followers of corporate culture.

Strive to create conditions and environment for talent growth, and make every effort to promote employees to realize their self-worth. While realizing self-value, employees constantly create value for enterprises and customers, and realize the realization of personal value and enterprise value.

Third, the basic principles of corporate culture construction

1, adhere to the principle of seeking truth from facts and obeying strategies.

The construction of enterprise culture must proceed from the reality of the company, and everything should proceed from reality, stressing practical results, not shouting slogans and not engaging in formalism.

The construction of enterprise culture must closely focus on the overall strategic planning of enterprises. If we engage in corporate culture without the overall strategic planning of the enterprise, what will this culture become? Rootless wood, passive water? Not only can it not create value for enterprises, but it will also bring interference and obstacles to the development of enterprises.

Therefore, our corporate culture construction must rely on the strategic deployment and specific work of the enterprise, starting from the actual situation of the enterprise's strategic objectives, development policies, management models and personnel conditions.

2, adhere to the people-oriented, open and comprehensive principles.

? Love your employees, and employees will love your enterprise a hundred times? With a grateful heart, tolerate and accept every employee. In the process of corporate culture construction, we should always take building an excellent elite team and building a high-quality, comprehensive and efficient staff as the central task.

Insist? Customer-centered, innovative and employee-oriented? Through the construction of corporate culture, create? Teamwork, innovation and pragmatism? Enterprise internal environment.

3. Adhere to the principle of gradual progress and continuous innovation.

The construction of corporate culture is to constantly publicize, guide and infiltrate corporate ideas and standardize employee behavior. Therefore, in this process, we must make an overall plan and plan for corporate culture construction from the strategic height of the company's long-term development, and promote it step by step, in stages and with emphasis on quality and practical results.

The tools, methods and methods of corporate culture propaganda should be practical, innovative, keep pace with the times, have the characteristics of the company, and meet the specific needs of employees at all levels, departments and positions.

Make full use of the functions of modern media to realize the integration, specialization and personalization of corporate culture propaganda.

4, adhere to the principle of guiding adaptation, unity and coordination.

Corporate culture construction can't be achieved overnight. It is a process of constant adjustment, perfection and infiltration. In the process of implementing corporate culture, we should introduce? PDCA management cycle? Tools to constantly review and improve each specific plan and program to ensure the effectiveness and adaptability of cultural implementation.

Corporate culture construction should be related to the business of each functional department of the enterprise, correctly handle the relationship between cultural construction and departmental work, and coordinate the relationship between company strategy and departmental objectives.

Fourth, the overall planning of corporate culture construction.

Corporate culture construction is to realize the long-term healthy development of the company from the spiritual, institutional, behavioral and material levels by standardizing, promoting and promoting various cultural constructions in combination with the company's strategic development planning and objectives, and under the infiltration of the company's vision, mission, values and concepts.

1, spiritual and cultural level

According to the excavation, refining and combing of our company's existing corporate culture concepts and systems, we have formed a series of mental identity systems (MI system) such as our company's vision, mission, core values, entrepreneurial spirit, business philosophy, management philosophy, talent concept, quality concept, innovation concept, learning concept, market concept and team concept.

Vigorously carry forward these related ideas, make them become the corporate values and core ideas that all employees of the company abide by together, and shape the soul of the company.

Through publicity and education, let all employees know and agree, and internalize it into behavior. Moreover, management-level employees (staff) are required to master more than 98% of the concepts, and production-level employees (staff) master more than 95% of the concepts.

2. Institutional culture.

Establish and improve the perfect and standardized management system and scientific and effective performance evaluation system of enterprises. Modify the system that does not meet the core concept of enterprise culture and the objective requirements of enterprise development, abolish the unrealistic system in time, and let every system of the company be implemented in every post, every link and everyone, instead of? A system hanging on the wall? . Strengthen the construction of institutional culture, so as to effectively regulate the management behavior of enterprises. People-oriented? Under the guidance of this principle, enterprises will be bound by laws and regulations and the overall management level of enterprises will be improved.

3. Behavior culture.

Through the establishment of MI system in the early stage, the concept is introduced into employees' behaviors, which can standardize employees' behaviors and truly implement corporate culture. To standardize employee behavior, we should not only ensure it in the system, but also have a set of quantifiable employee behavior assessment standards.

According to the actual development of the company and the characteristics of the industry, the existing employee code of conduct is improved and extended. To carry out this work, we should refer to the company's BI system and improve the enterprise's declaration of conduct, convention of conduct, code of conduct and code of conduct.

Specifically, as the supporting system of corporate culture construction, behavioral culture needs to be developed from six aspects.

① Safety culture. Establish a safety culture system with scientific system, flexible mechanism, strict assessment, efficient operation, standardized behavior and company characteristics. Through gradual indoctrination and infiltration? People first, rules first? What is the concept and form of security? Prevention first, combining prevention with treatment? Safety concept culture; ? Abide by rules and regulations and standardize operations? Safe behavior culture; ? Scientific, rigorous and practical? Safety system culture; ? Complete facilities, standard specifications? Safety culture, and through safety production management and safety education and training, to achieve the goal of safety production.

② Executive culture. Not implemented, all rules and instructions are empty. In the construction of enterprise culture, we should constantly improve the overall awareness, responsibility awareness, team awareness and implementation awareness of all employees. Through the construction of executive culture, we can make the post responsibilities clear, the work flow clear, the goal setting accurate, and realize the enterprise style with strong execution and efficient action.

③ Team (team) culture. As the basic unit of enterprise management, it is necessary to consolidate this foundation in order to improve the execution of enterprises and ensure safe production. The construction of team culture is to improve the quality and skills of team members, improve team awareness and cooperation ability, and enhance discipline awareness through team culture education and management system.

④ Service culture. ? Employees serve enterprises, and enterprises serve employees? Through the construction of corporate culture, everyone should establish a sense of service and dedication. By establishing and improving the service system and security system, we can enhance the service consciousness of all employees, so that everyone is a living Lei Feng, and Lei Feng will not suffer losses. The enterprise is full of service atmosphere and establishes a good image of the enterprise.

⑤ Honesty culture. Establish a long-term mechanism for preventive education, an anti-corruption system and a power operation supervision mechanism to form a system for punishing and preventing corruption with company characteristics. Through cultural construction and system guarantee, enhance the integrity awareness of managers and procurement personnel at all levels and strengthen their integrity awareness.

6. Etiquette culture. In the process of corporate culture construction, the education and publicity of China traditional culture are introduced, so that every member of the company is full of harmonious and elegant temperament in words and deeds, treating people and other aspects, so that everyone can have a peaceful mind, respect heaven and love others, and form a harmonious corporate culture, so as to achieve the harmonious unity of corporate culture and company strategy, the harmonious unity of company development and employee development, and the harmonious unity of cultural advantages and competitive advantages.

Through the above-mentioned series of normative requirements, the formation of employee behavior norms is promoted, so as to adjust and standardize all behaviors of employees in work, study and life, so that every employee of Mingpu Company can be branded with Mingpu's mark.

4. Material and cultural aspects

Material culture includes the environment, conditions and facilities for production, management, culture and entertainment of enterprises. In strict accordance with the requirements of company VI system, standardize various corporate logos (standard name, standard color, standard text, company flag, company emblem, company song, etc.). ) create the overall cultural atmosphere of the enterprise and enhance the overall image of the enterprise.

Five, the goal of corporate culture construction requirements

According to the enterprise's development strategy, we should formulate the enterprise's cultural construction plan, gradually establish a set of pragmatic, scientific and systematic enterprise cultural construction system, and promote it from four aspects: material culture, behavioral culture, institutional culture and spiritual culture, so as to build a feasible and operable enterprise cultural planning system, which will be incorporated into the enterprise's development strategy and become a part of the overall enterprise planning.

Intransitive Verb Corporate Culture Construction and Development Plan (20 12-20 14)

1, three-year development goal

(1) Let the cultural concept with company characteristics and reflecting the company's core competitiveness be deeply rooted in people's hearts. Every employee of an enterprise must memorize and be familiar with the concept of the enterprise, consciously practice it in specific actions, understand and agree with the vision of the enterprise, and the action goals are consistent with the mission.

② Vigorously enhance the visibility, credibility and reputation of enterprises. The recognition of corporate identity and brand image should reach 100% internally, 100% for new and old customers and 90% for the audience in the same industry.

③ All employees of the company can be familiar with the company's vision, mission and code of conduct system. Employees should consciously abide by the code of conduct and understand the vision and mission to 98%, while employees should consciously abide by the code of conduct and understand the vision and mission to 95%.

(4) All employees of the company recognize and can practice the company's values and entrepreneurial spirit with practical actions, and can be proud of being ordinary people inside and outside the company.

2. Three-year work plan

① Start the propulsion stage (20 12 key work)

A, do a good job of sorting out and summarizing corporate identity system (VI), corporate culture concept system (MI) and corporate behavior standard system (BI), and complete the expression and interpretation of core concepts of corporate culture.

B, establish corporate culture leadership system and working mechanism in various departments, and establish corporate culture construction network.

C. Based on CI system (including VI, MI, BI), formulate quantitative standards for employee behavior, employee integrity management files, assessment methods for enterprise culture construction, and integrity culture manual.

D, based on VI system, develop a manual of visual identification system, and fully introduce VI system into the daily work and business activities of the company, and include it in the company's 7S audit content.

E. Complete the introduction of CI system (including VI, MI, BI), unify the corporate logo according to the overall requirements of CI system, and make various publicity wall charts and cultural billboards of corporate ideas, so as to make corporate ideas deeply rooted in people's hearts and enhance the appeal of corporate culture.

F, implement corporate culture training at all levels of the enterprise, and increase the publicity of corporate culture concepts. The initial training content is as follows:

(1) Training contents for middle and senior personnel.

First, the rise and development trend of corporate culture management;

B. understand the basic concepts of corporate culture;

C, understanding of corporate culture function;

D, the relationship between enterprise culture, enterprise management and enterprise economic benefits;

E. Interpretation and discussion of corporate culture handbook;

Case analysis and discussion on corporate culture of well-known enterprises at home and abroad.

(2) Training content of grass-roots employees

First, the rise and development trend of corporate culture management;

B. understand the basic concepts of corporate culture;

C, the implementation of the code of conduct in the actual post

D, corporate culture handbook's explanation.

Note: The corporate culture construction of grass-roots employees should be combined with specific positions and businesses and the actual situation of departments.

② Comprehensive deepening stage (20 13 work focus)

First, improve the working mechanism and network of corporate culture construction in various departments. Commend the outstanding departments of the previous year and promote them as demonstration points throughout the company.

B, the implementation of corporate culture theme year. Starting from 20 13, we will work around the company center every year, define the theme of corporate culture construction, carry out cultural construction in a planned and step-by-step manner, and implement cultural projects.

C, develop a systematic series of cultural promotion activities, take effective forms, and use various channels to publicize and promote the core connotation of corporate culture, thus forming a strong corporate culture atmosphere within the enterprise.

D, according to the strategic deployment of the enterprise, introduce the company's CI system into each subsidiary, so as to realize a standardized and unified cultural system in all companies of Mingpu Industry and form a joint force of enterprises.

E. summarize and promote typical cases and model figures. In-depth analysis and vigorous publicity of typical cases and model figures emerging in the process of corporate culture construction, multi-angle, multi-level and multi-dimensional publicity, on the one hand, positively motivate outstanding executors of corporate culture, on the other hand, vividly and profoundly spread abstract and complex ideas.

③ Summarize the improvement stage (20 14 work focus)

A, basically complete the construction of corporate culture concept system, and make a comprehensive evaluation of corporate culture construction.

B hold seminars on corporate culture construction and exchange experiences. Commend the advanced figures, advanced models and deeds emerging in the construction of corporate culture, compile them into books, and circulate them as reading publications for corporate culture construction within enterprises and subsidiaries.

C. On the basis of summing up the achievements, further improve the level and height of corporate culture construction, promote the continuous and in-depth development of corporate culture construction, establish advanced corporate culture in line with the company's reality and development law, and start to formulate the cultural construction plan for the next three years.

Seven. 20 12 year work plan

1. Establish the organizational structure of the organization, leadership and promotion institutions for corporate culture construction (20 12.9)

According to the enterprise safety organization structure model, it is divided into company level and department level.

① Description of organizational structure:

First, the company level. The chairman of the company is the first leader in corporate culture construction; The general manager is the direct leader of enterprise culture construction; Corporate culture specialist is the concrete implementer of corporate culture construction; Department heads at all levels are members of corporate culture construction.

B. At the sectoral level. The general manager is the first leader of corporate culture construction in all departments; The department head is the direct leader of the department's corporate culture construction; Each department should designate a special person as the specific implementer of the corporate culture construction of this department; The department manager (deputy manager) is a member of the corporate culture construction of this department.

② Responsibilities of members of the organization:

First, the first leader of corporate culture construction is responsible for the overall planning and guidance of corporate culture construction; Grasp the direction of enterprise culture construction; Sign and issue various policies and guidelines for corporate culture construction.

B. The direct leader of corporate culture construction is responsible for the final review of various policies and guidelines in corporate culture construction; Sign policies and guidelines under the authorization of the first leader; To guide the specific work of enterprise culture construction; Approve various implementation plans for corporate culture construction.

C. Commissioner for Corporate Culture Construction

A. Company level: corporate culture specialist is the concrete implementer of the company's corporate culture construction. Be responsible for formulating policies and guidelines for corporate culture construction of the company; Cooperate with the company's development strategy to implement various corporate culture construction work; Implement the principles and policies of corporate culture construction of the company and its subsidiaries; Cooperate with the Human Resources Department to review, revise and formulate the relevant rules and regulations of the company and corporate culture construction; Guide the development of corporate culture construction in various departments; Review and improve the work in the process of promoting corporate culture construction; Audit of various promotion schemes in enterprise culture construction; Coordinate and publicize the typical events and role models of the employee relations Commissioner of the Human Resources Department in the process of corporate culture construction, and organize and plan various publicity activities for corporate culture construction; Coordinate the training of corporate culture by the training specialist of human resources department.

B. Departmental level: Each department appoints a special person as the concrete implementer of corporate culture construction in this department. It is the window docking person between the company corporate culture specialist and the department in the construction of corporate culture; Cooperate with corporate culture specialist to publicize the company's policies and guidelines for corporate culture construction; The specific implementation of the department's corporate culture construction policies; Report and publicize the typical events and model figures swarming in the process of corporate culture construction in this department; Organize and plan the corporate culture construction activities of this department, submit them to corporate culture specialist for review, and be approved by the corporate culture leaders at the next higher level.

D, corporate culture construction members are responsible for supervising the policies and guidelines of corporate culture construction in this department; Cooperate with corporate culture specialist (the concrete implementer of corporate culture construction) to carry out various activities of corporate culture construction; The right to suggest policies, guidelines and promotion plans in the process of enterprise culture construction.

2. Organize corporate culture discussions in various departments (20 12.6438+00)

The discussion forms are freely carried out by various departments (for example, debates, reading sessions, lectures, etc.). What is the main content of the discussion? Three checks and three looks? .

Check your own advantages, see your own advantages and strengths clearly, so as to carry out your work more smoothly and promote your growth;

Look at the fine traditions, excellent cultural ideas and behaviors of this department or enterprise.

Second, check your own gap and find out where you need to improve and the bad behavior of being a man;

Second, look at the lack of management. What are the wrong ideas, management models and management methods of this department or enterprise that affect and hinder the development of the enterprise?

Third, examine your own position, make clear your career position and responsibility position, and grasp the direction of your growth and career;

Third, look at the future hope, the advantages and potential of this department in the publicity and promotion activities of corporate culture construction.

After the completion of CI system construction, the discussion activities must be carried out in the process of corporate culture promotion. ? Three checks and three looks? In principle, all staff in the department should participate in the activity, and the department should complete it? Three checks and three looks? After the activity, organize the preparation department? Three checks and three looks? The written materials of the activity were given to corporate culture specialist and published in Mingpu Home.

3. Improve Mingpu Literature News Agency (20 12.9)

Since the publication of Mingpu Homeland, the manuscript source has been narrow. In order to broaden the source of manuscripts, enhance employee participation and radiate the audience, it is necessary for us to improve Mingpu Literature News Agency on the existing basis.

Each department must send 1-5 people to join Mingpu Literature News Agency in proportion to the number of people in the department. On the basis of the existing articles of association of Mingpu Literature News Agency, each correspondent also has the responsibility and obligation to cooperate with the corporate culture supervisor of his department, publicize the corporate culture of the company under his own door, and publicize the good deeds of his department in corporate magazines in the form of newsletters.

4. Build a publicity platform

A. Make use of the company website construction to build the company website into a window for corporate brand promotion and corporate image promotion. The person in charge of the website should publicize all kinds of activities and deeds that can enhance the company's image and reflect the company's core values on the website in time, and improve the company's reputation among customers and various audiences.

B, use the company's OA, skype internal network system to publicize and report the activities and plans of corporate culture construction, the company's vision, mission, values and other concepts, and improve the impression of internal employees on the company's corporate culture.

C. sort out and improve the company's existing publicity materials. According to the requirements of Zhengbang VI system, all the text, audio-visual materials related to corporate logo, such as publicity pictures, brochures, PPT, DVD, word documents, etc., are standardized to ensure the consistency and standardization of corporate logo and improve the recognition of corporate logo.

5. Formulate the enterprise culture construction assessment system (0+02. 165438 completed before the end of the year).

According to the overall planning of corporate culture construction, decompose the indicators of corporate culture construction in various departments, quantify the target responsibility, and formulate a detailed annual indicator assessment form. Do a good job in building corporate culture through inspection, supervision, assessment, rewards and punishments.

6. Organize corporate culture training.

After the CI system of Zhengbang Company is fully delivered, Zhengbang Company will conduct a training first, and then conduct rotation training in the whole company (including subsidiaries) according to the training content of Zhengbang Company and the actual situation of the company, so that everyone in Mingpu can clearly understand and recognize the corporate culture of the company.

Increase the training content of corporate culture in the training of new employees, so that new employees can understand all the contents of the company's corporate culture from the day they join the company.

7, to carry out corporate culture promotion activities (20 12. 10, 20 12. 12).

Strive to launch 1-2 corporate culture promotion activities at the end of the Lunar New Year. Activities can be in the form of sports meeting, business competition (job skill competition, job knowledge competition, clothing etiquette display), cultural festival (speech competition, debate competition, calligraphy and painting exhibition, cultural forum, essay contest, etc. ), leisure activities (barbecue, fishing, mountain climbing, wine tasting, corporate beauty pageant, bachelor party, etc. ), singing and dancing activities, etc.

Suggestions on cultural training and promotion of cultural activities should be coordinated with the Training Commissioner of the Human Resources Department and the Industrial Relations Commissioner.

Supplementary explanation

Actions speak louder than words. Culture is meaningful only if it is unified with action. The greatness of organizational culture lies not in the beauty of slogans, but in whether the organization adheres to its basic values for a long time and permeates the whole organization, forming a psychological contract among members and naturally standardizing the words and deeds of employees.

Any corporate culture, without action, can only become a culture hanging on the wall and a decoration. Therefore, only action can make culture implement, only action can make culture glow, and only action can keep culture eternal vitality.

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