What holiday is Double 12? What holiday is December 12th?

"Double 12" generally refers to the shopping carnival of major e-commerce companies on December 12 every year. After Tmall's Double 11 marketing campaign became famous and became the full name of the shopping festival, Taobao, Major e-commerce websites such as JD.com and Suning.com have spotted business opportunities and once again launched shopping promotions, namely Double Twelve, to continue the "crazy buying" activity. This activity has also been named after major e-commerce companies, referred to as Double Twelve. Twelve or Taobao Double Twelve, JD Double Twelve, Suning.com Double Twelve. ?

During the "Double Twelve" activities, major e-commerce companies will use various promotional methods to promote sales, such as cash red envelopes, large discounts, free orders, etc. ?

The birth of "Double 12" is a continuation of the success of Taobao's "Double 11" shopping festival. The Double Eleven Shopping Carnival refers to the online promotion day held on November 11 every year. It originated from the online promotion event held by Tmall on November 11, 2009. Although the number of merchants participating in the first session and the promotion intensity were limited, the business was The effect far exceeded expectations, so November 11th became the day when Tmall held a large-scale promotion event.

Extended information:

Double Twelve and Double Eleven are both Taobao’s annual large-scale promotional events. There are many similarities between the two. The biggest difference is that Double Twelve The promotion is not only online, but also has hundreds of thousands of offline merchants participating in the event, covering eight major offline scenes including restaurants, supermarkets, convenience stores, takeaways, business districts, airports, beauty salons, and movie theaters.

Activities have spread to more than 200 cities across the country and 12 countries and regions in Australia, Asia, Hong Kong, Macao and Taiwan, providing services to hundreds of millions of consumers. The Double Twelve event has become a consumer carnival for the offline service industry.

Baidu Encyclopedia-Double Twelve