The next sentence of CCB’s philosophy: good builders

The next sentence of CCB's philosophy "Those who are good at building things will do good things" is "Those who are good at building things will do good things".

“Good Builders Go” is the new advertising slogan of China Construction Bank. ?

Lao Tzu wrote in Chapter 54 of the Tao Te Ching: "Those who are good at building will never pull out, and those who are good at embracing will not be cast off."

In today's terms, That is: "A person who is good at building a house will not have his house collapse because of a weak foundation; a person who is good at holding something will not let it escape from him once he holds it."?

"Good at building." The creator of "Zhe Xing" may have found inspiration after seeing or thinking that "A good builder never fails" has the same word "construction" as "construction bank".

Combined with the homonymous relationship between the word "行" (hang) for bank and the word "行" (xing) for praising someone for their good deeds, the phrase "good builders do good deeds" or "good builders do good deeds" is formed. Who builds the bank". ?

It should be said that the advertising slogan "Those who are good at building things" or "Those who are good at building things up" are better advertising slogans. Its main advantages are: ?

1. " "Those who are good at building will never fail" and "China Construction Bank" have the same word "build". "Those who are good at building will continue" can remind people of the "Tao Te Ching" in the treasure house of traditional Chinese culture.

This is undoubtedly a good thing for promoting traditional Chinese culture and spreading Lao Tzu's concept of "those who are good at building will not be pulled out, and those who are good at embracing will not be taken off".

2. The word "good" in "good person" means not only "good at doing something", but also "charity" and "goodwill".

The word "hang" (hang) for bank has the same pronunciation with the word "xing" (xing) for praising someone for their good deeds. , each has multiple meanings, full of charm and thought-provoking.