There are Ford in the United States, Toyota in Japan and Hyundai in South Korea. Which car brand do you think can represent China?

In the automobile circle, whether online or in real life, many people often say that American cars have Ford, Korean cars have Hyundai, and Japanese cars have Toyota. So which car brands are there in China, and who can better represent China car brands? Some people say it's Geely, so what are Geely's proud of?

Listen to a teacher explain the case of enterprise acquisition. The case used is Geely's acquisition of Volvo. At that time, Geely's reputation was not that great. As a little-known Geely, it can actually buy the famous brand Volvo. No one thought that most people thought it was a snake swallowing an elephant, and there were even people waiting to read the following. As a result, Geely's successful acquisition of Volvo has become a learning case for financing acquisitions of major enterprises.

After the acquisition of Volvo, Geely concentrated on cultivating internal strength, and launched a number of explosive models such as Binrui, Borui, Emgrand GL, Emgrand GS, Job, Yue Bin, Yuan Jing and Xingyue. And built the brand of Lexus in the field of high-end cars. Lexus 0 1, 02, 03 and other models have attracted the attention and love of many consumers.

The textbook acquisition made Geely famous in the business circle, which also let us know that Geely's management team is quite good. Another point that consumers are particularly concerned about is Geely's cars. The listing of Geely Job became an instant hit. At that time, Haval H6 and Changan CS75 were forced to resign, which showed that Job's strength should not be underestimated. When Job went public, many traditional cultural design styles were adopted in the exterior, and the interior was also very scientific and technological. The most important thing is that it is very quiet, which is one of the reasons why Job was popular at first.

After Job's opening, Geely's various models went on the market one after another, and each one sold well. Cars have Emgrand and Vision, SUVs have Job and Emgrand GS, small SUVs have Yue Bin, and high-end cars have Ke Ling. To sum up, Geely has certain advantages in vehicle manufacturing technology, sheet metal, mute performance and materials. It is true that Geely has done a good job in the environmental protection of the interior.

After the acquisition of Volvo, Volvo did provide great technical support for Geely. In recent years, it can be seen from the layout of products and word of mouth that Geely is also developing by leaps and bounds. The Geely family once said: "Buy a Volvo car and use Volvo's R&D power to develop your own technology, at least you can enjoy the technology." It is also this kind of thinking that Geely later acquired Lotus, DSI and Proton Automobile, and established a joint venture with Aisin. All the actions are aimed at providing technical support to Geely Automobile.

People always say it's good to enjoy the cool under the big tree. Standing on the shoulders of giants, you can see farther and walk faster. The road chosen by Geely Automobile is such a road, which has made the rapid development of Geely Automobile. At present, it can fully represent China automobile brand.