Composition and types of trademark language

Generally speaking, trademarks can not only give consumers a certain visual feeling and leave a specific visual impression, but also have a certain pronunciation and may express a certain meaning. When designing trademarks, trademark owners often incorporate their own design ideas, corporate culture, beautiful meanings and other things to express, hoping to express what they want with the help of trademarks. Therefore, various forms of trademarks usually have certain meanings and express certain things. Generally speaking, trademarks can not only give consumers a certain visual feeling and leave a specific visual impression, but also have a certain pronunciation and may express a certain meaning. When designing trademarks, trademark owners often incorporate their own design ideas, corporate culture, beautiful meanings and other things to express, hoping to express what they want with the help of trademarks. Therefore, various forms of trademarks usually have certain meanings and express certain things. Generally speaking, trademarks can not only give consumers a certain visual feeling and leave a specific visual impression, but also have a certain pronunciation and may express a certain meaning. When designing trademarks, trademark owners often incorporate their own design ideas, corporate culture, beautiful meanings and other things to express, hoping to express what they want with the help of trademarks. Therefore, various forms of trademarks usually have certain meanings and express certain things. Generally speaking, trademarks can not only give consumers a certain visual feeling and leave a specific visual impression, but also have a certain pronunciation and may express a certain meaning. When designing trademarks, trademark owners often incorporate their own design ideas, corporate culture, beautiful meanings and other things to express, hoping to express what they want with the help of trademarks. Therefore, various forms of trademarks usually have certain meanings and express certain things.

If two trademarks are not the same or similar in appearance or pronunciation, but consumers think that they express the same or similar meaning when identifying trademarks, there may be a deviation in understanding, resulting in the inability to correctly distinguish goods or services and confusion. At this point, the two trademarks constitute approximate trademarks. For example, a trademark is a graphic trademark with an old man's head pattern, and another trademark is word mark with the words "old man's head" or "old man". Before and after the two trademarks express the same meaning, which is easy to cause confusion and constitutes an approximate trademark.

(Zhuo Yi Intellectual Property)