What are the basic elements of a successful port logistics park?

1. Preliminary investigation and strategic positioning of logistics park. The basic sign of the success of logistics park is "many customers, large quantity of goods and low cost". The consideration factors of logistics park mainly include location traffic, industrial base, market demand and its own resources. Therefore, on the basis of sufficient market research, analysis and communication, it is particularly important to accurately carry out the strategic positioning of logistics park (including product positioning, market positioning, customer orientation and brand image positioning, etc.). ).

2. Planning, design, development and construction of logistics park. The function of logistics park depends on its planning and design to meet the needs of the market and customers. Therefore, in the three stages of conceptual planning, functional design and technical implementation of the park, we must rely on market analysis and strategic positioning, and rely on the professional requirements of logistics operation, and we cannot copy or copy the practices of merchants, industries or other peers. At the same time, do a good job in the organization and management of development and construction and do a good job in project control. This is also the foundation of the success of the logistics park.

3. Investment cooperation and operation management of logistics park. If strategic positioning is the premise of the success of logistics park, then operation management is the key and foundation of the success of logistics park. It is necessary to build a public service system and e-commerce information platform for park management and operation, realize integrated services, and provide value-added services for settled logistics enterprises.

From the perspective of market demand, we should attach importance to the marketing promotion and investment cooperation of logistics park, formulate reasonable investment and financing strategies, determine the innovative business model of logistics park, and maximize the economic and social benefits of investment, construction and overall operation of logistics park.

Of course, the development and operation of logistics park is a systematic project, which also involves many problems such as information platform, investment and financing. ...

-For more logistics industry-related planning and data analysis, please refer to Forward-looking Logistics Industry Research Institute.