Li Xun slogan

Recently, a group of China enterprises have been sanctioned by the United States.

Among them, the listed company Luxshare bears the brunt:

On the day of 65438+1October

Recently, a group of China enterprises have been sanctioned by the United States.

Among them, the listed company Luxshare bears the brunt:

On the day of 65438+1October 2/kloc-0, Luxshare was investigated by the US International Trade Commission for alleged patent infringement.

Affected by this, Luxshare's share price plummeted and its market value evaporated by tens of billions.

The company also responded quickly: we hold core patents and have hired lawyers to cooperate with the investigation, which will not have a substantial impact on the enterprise.

As a leading enterprise in Apple's industrial chain in China, Luxshare has always been a dark horse in the scientific and technological field, with a market value of hundreds of billions.

Some people say:

Such a powerful Luxshare is at the helm. She used to be a poor "working girl": Wang Laichun.

She used to work in Foxconn 1 1 year, from assembly line to monitor, and managed thousands of people.

Later, she quit her job and started Li Xun. After 20 years of development, she has become a strong rival of her old club Foxconn.

It is rumored that the rapid development of Luxshare frightened Guo Taiming and set up a special working group for Wang Laichun.

However, Foxconn denied this.

In the list of the most influential business women in China in 2020, Wang Laichun ranked sixth, far surpassing Wu Yajun and Du Fu.

People who have met Wang Laichun say that she is low-key, friendly and introverted.

It is not easy for a woman with only junior high school education to create such a huge business empire.

Behind this, there are many places worth pondering.

From Wang Laichun, I saw an ordinary person, five steps to successfully counterattack.

From 65438 to 0963, Wang Laichun was born in a small mountain village in Shantou, Guangdong. After graduating from junior high school, she farmed with her parents at home.

There are two brothers at home, one runs a small shop and the other works outside.

1988, 25-year-old Wang Laichun left the mountain village and came to Shenzhen.

This year, the State Council passed the Regulations on Encouraging Compatriots in Taiwan Province Province to Invest, and many people from Taiwan Province Province brought money to set up factories in the mainland.

Guo Taiming also set up a factory outside Shenzhen to produce computer connectors: Foxconn.

Wang Laichun was one of the first batch of 65,438+050 female workers.

In the factory, the women workers live in Datong store, which is hot, wet, dark and narrow. The rice they eat is "Redmi", and it is cooked red because of the poor water quality.

At that time, water and electricity were often cut off.

Rest when there is a power outage, but even if there is a phone call in the middle of the night, you have to get up and start working, often for more than ten hours.

If the water is cut off, the workers have to go to a temporary point one kilometer away to wash their faces, brush their teeth and go to the toilet, and the conditions are even worse.

Many women workers can't stand it. They just ran home, but Wang Laichun never said a word of complaint.

She would get up secretly to catch up with work when everyone else was resting, and was found by the director several times.

"I don't want others to see that everyone is together." She just wants to do more.

Foxconn has attached great importance to training since its inception. Unlike most people, Wang Laichun always studies very hard and takes notes in a notebook.

In order to help improve the yield, she did all the stations, tried one by one, found out the reasons and fed back the data. None of these things are required of her.

During Foxconn's 10 years, she never took time off, and gradually became the monitor, which was the highest position for mainlanders in Taiwan-funded factories and managed thousands of employees.

As the saying goes, how hard you work, how lucky you are.

In fact, people who really work hard have never longed for luck. They just want to do what others can do and do what others can do.

Zhou Xiaoguang, known as the "Queen of Jewelry", is also a person who pursues the ultimate in the field of jewelry.

1985, she set up a stall to sell ornaments in Yiwu market, which is different from others who only take goods from their superiors. Most of her ornaments are made by herself.

Without drawings and materials, she went to arts and crafts factories in Shanghai and Guangzhou to buy some materials, asked experts for process knowledge, brought them back to design and process them at night.

The original design was not very beautiful, but compared with those homogeneous products, it was more distinctive and sold well.

But Zhou Xiaoguang doesn't want to continue to set up stalls. She tried to study and visit Hong Kong.

After coming back, she rented two rooms, sold products and represented two high-end ornaments in Hong Kong.

Many people feel that they don't understand.

Zhou Xiaoguang's original intention was to learn from others, improve his own design and make the ornaments bigger.

Later, Guangxin Jewelry Co., Ltd. was established, insisting on product differentiation and innovation. Every day, hundreds of jewelry design drawings were needed, and only 60% of them could be selected.

Best of all, spend more than $20,000 on a design drawing.

In the constant challenge, Guangxin Jewelry quickly became the first in China and sold overseas. Even Swarovski people come to visit the factory.

It is not difficult to see that they didn't have a clear plan at first, but they just held a mentality that I want to do better than others.

Others do 50 points, I do 80 points; Others do 80 points, and I do 100 points.

When you want to do better than others, you are essentially willing to pay much more than others, and in the process, you will also enhance your commitment to difficulties.

Only by increasing your skills bit by bit can the road be clear step by step.

1999, Wang Laichun, who never asks for leave, took more than ten days off.

After returning to Foxconn, she submitted a resignation report to Guo Taiming, indicating that she intended to start a business and asked Guo Taiming for help.

This certainly surprised Guo Taiming, but he said:

Wang Laichun used to be the monitor, so he has many opportunities to make money. She can use her advantages to participate in Foxconn suppliers and make money easily.

Moreover, achieving the highest position in Taiwan-funded factories is an advantage that many people can't wait.

But Wang Laichun's ambition is not here. What she saw was another factory of her own.

She went home to discuss with her brother, and the two of them took out all their savings, and then borrowed hundreds of thousands from relatives and friends to buy Hong Kong Li Xun Company and set up their own factory in Xixiang, Shenzhen.

Li Xun, which has just been established, can get the same order as Foxconn at the beginning to produce electronic connecting wires and connectors.

This business is small, but Wang Laichun works very hard and uses all the management methods she has learned. "The slogans of the factory are all quotations from Guo Taiming, just like Foxconn."

In Wang Laichun's view, Foxconn can develop from a small factory into a large enterprise, which proves that the management method is correct.

1990- 1999, factories have sprung up everywhere in Shenzhen, and people from all over the country have poured in. As a middle-level manager of Foxconn, Wang Laichun must have noticed this long ago.

So, she will take the most crucial step.

On the other hand, there are thousands of people in Qian Qian who see the opportunity, and those who can take action must be the best.

Chen Ye of Feng Wan Ott is such a person.

Chen used to work in a textile factory under her husband's jurisdiction. Because of her outstanding working ability, she was transferred to a factory that produces aluminum products.

Soon after, she found that the internationally accepted automobile wheel hub was changed from steel wheel hub to aluminum wheel hub, which gave her great inspiration and hardly hesitated. She decided to go it alone.

I met several young people in the factory, borrowed 500 thousand as working capital, bought four gravity casting machines on credit, and had no money to rent a house, so I set up a shed in the middle of the other two people's factories.

The most difficult thing is that Chen took down a brand-new Japanese imported Yamaha motorcycle hub that her husband gave her as an experiment without a trial sample.

At the same time, she measures technical parameters and draws drawings with the technical team every day, and is busy day and night.

After the first batch of products were made, there was no market. Chen went out to run in person and won more than 100 orders.

With this courage and boldness, Chen led the car to go public successfully, and after several transformations, he became the leader in the aluminum wheel segment industry.

Every entrepreneur is a brave man. They are not easy, do not seek speed, and take the most difficult road.

Starting a business is difficult. Only by doing difficult and correct things can we have a greater chance of success.

Many times, the easiest way is the most dangerous and the most likely to fail.

Laozi said: He who overcomes others is strong, and he who overcomes others is strong.

The premise of success is to let actions overcome inner fears.

In 2003, Motorola and Samsung mobile phones blossomed.

This year, Foxconn won an order from Motorola, and its business volume increased significantly. At the same time, the cost and manpower have also increased significantly.

Guo Taiming resigned, and he said at the meeting,

The news soon reached the ears of Wang Laichun, who decided to accept orders that Foxconn could not complete.

First of all, keep up with the pace of Foxconn and entrust the order to some processing plants in Kunshan for cooperative production.

The second step is to transform Luxshare into a joint-stock company and build a second factory in Shenzhen.

The third step is to build your own industrial chain layout and invest and build a factory in Ji 'an, Jiangxi.

These steps cooperated with Foxconn's measures and quickly won a large number of orders from Foxconn. Those orders with low value, low profit and small total amount are almost accepted by Wang Laichun.

In the next five years, Li Xun became stronger by making orders that Foxconn didn't want.

According to the prospectus published by lux share 2065 438+00, orders from Foxconn account for 40-50% of operating income.

In the outside world, Luxshare is recognized as Foxconn's younger brother and shadow company.

For Wang Laichun, relying on Foxconn was the best choice at that time. He didn't worry about orders and made a profit, even if he was firmly trapped.

Therefore, before Li Xun 20 10 went public, Wang Laichun did not forget to bring in Guo Taiming's younger brother and agreed to subscribe for 4 million shares of Luxshare.

From connecting, transferring Foxconn's orders to planning for listing, Luxshare's development process is the path of Wang Laichun's continuous expansion with the stages.

Everyone who has achieved great things knows that when he sees a road, he must go at once.

This is especially true in oriental gardens.

He used to have a stable job in the Garden Bureau, but she quit her job and took the TOEFL test. For various reasons, she can't go out and go home to plant flowers and trees with her father.

1990 During the Asian Games, He and his father went to Beijing to hold a bonsai exposition.

That year, the Asian Games attracted much attention, with more delegations and athletes than the previous ten. On the landscape, there are all kinds of green plants made into various shapes, such as Pan Pan the Panda.

Here, He Qiao Nv first saw people's love for bonsai. Many foreigners bought hundreds of bonsai without blinking.

He Qiao Nv realized this business opportunity.

After the Asian Games, she quickly rented a shed next to the university school and went to Guangzhou to buy a batch of bonsai, focusing on those high-end hotels and office buildings.

He Qiao Nv can speak English and have a glib tongue, and the sales volume is good all the way.

She often takes care of the sold plants when she is free, which leaves a deep impression on people, and many people take the initiative to introduce her business.

After a period of time, He observed that there were almost no competitors who made bonsai, so he quickly raised funds to set up the Oriental Garden Art Center.

Ten years later, Oriental Garden A-shares went public, becoming the first garden share.

If you want to be strong, you have to follow the trend, and you have to constantly change your eyes and strategies.

Wang Jianlin said that the heart and the stage are gradually enlarged.

Rather, a person's ability and ambition are progressive.

Do what you want to do first. Time and experience will make you grow. When your ability is accumulated enough, ambition is ambition.

Otherwise, it is unwise to talk about ambition rashly.

Wang Laichun said, "It must be a handsome bird that can fly with the phoenix."

In fact, she not only wants to be Foxconn's "Foxconn", but also wants to be a real phoenix.

When learning enough excellent experience, Wang Laichun planned the layout for Li Xun:

Taking the relationship of Foxconn partners as a bargaining chip, we won orders from Lenovo, and soon won orders from several major customers, such as Tongfang, Founder and Flextronics.

Turn the single processing business into independent research and development, and develop the independent brand of desktop cable.

With the support of these big customers, Luxshare has developed rapidly and will be listed soon.

In the second year of listing, Wang Laichun officially started the road of mergers and acquisitions.

Over the past five years, continuous mergers and acquisitions have made Li Xun form a basic pattern of "headquarters in Dongguan, production in Jiangxi and research and development in Kunshan", involving electronic consumer products, communication products, automobiles and medical products.

This makes people call Wang Laichun an "octopus", madly absorbing nutrients and nutrients from the outside world.

A truly powerful person is not born an ox, but only knows how to make himself stronger.

Jiang Guilan, the tableware supplier of KFC and McDonald's and the owner of the world's largest injection molding factory, is such a person.

In the first few years, the factory produced everything, such as washbasins, clothes hangers and tableware. Although it has improved slightly, its competitiveness is not strong.

Jiang Guilan, who was struggling to find a way out, learned that there was a Canton Fair in 1995. She immediately took action to let the factory produce a batch of products with the best quality, and took people and samples to the scene one by one to ask who would give her a small booth.

Because small factories have no chance to attend the Canton Fair.

After three days of inquiry, I finally bought one-sixth of the booth.

After getting the booth, Jiang Guilan immediately hung up the product and received an order from a Hong Kong customer and a European customer in less than 1.5 square meters.

Since then, Jiang Guilan has worked hard for eight years to open up foreign markets and set up factories in the United States.

However, in management, it faces a big problem. Many people often don't take time off or come to work, and work only accepts the time system, which is very inefficient.

Distressed, she decided to cooperate with local people, hire them to manage with high salary, synthesize the opinions of all parties, and add rewards to the basic workload, which greatly improved her enthusiasm.

At the same time, through marketing cooperation with local people, we have won orders from many American local catering enterprises such as KFC and Burger King, and the products have been transformed many times, from ordinary tableware to environmentally friendly tableware.

Leap, not ten steps; This is a great contribution to the success of Ma Xu.

The road to success cannot be reached in a day, but learning from others will go faster.

It is a wise man's practice to integrate and utilize limited personal abilities and the strengths of others.

Steve Jobs, the founder of Apple, once said: Stay hungry and stay stupid.

This sentence means, stay hungry and explore.

Always seek outward and constantly break through yourself. After hibernation, it is spring.

In 2007, iPhone 1 went on the market. At that time, Foxconn successfully got all orders for iPhone 1 with its OEM experience in the field of mobile phones.

In the following years, most of Apple's orders were handed over to Foxconn, and the relationship between them was extremely close.

However, few people know that after Li Xun acquired Liantao Electronics, it has already obtained key orders such as iPad internal lines and iPhone adapters.

Of course, these orders are all unwanted by Foxconn.

In fact, Apple has long been dissatisfied with the dominant position of suppliers, because bargaining has no advantage.

After Cook took office, he vigorously cut off suppliers, closed warehouses and shortened the production cycle, all of which brought great pressure to Foxconn.

At this time, Wang Laichun walked into the line of sight of Cook.

Luxshare first won the Apple Lightning data cable business; In the second year, it also conquered the Apple Watch wireless charging module and became a core supplier; 20 16, OEM first generation watch parts.

This road depends on strength.

In terms of R&D investment, Wang Laichun is very willing to give up. R&D investment accounts for 7% of operating income, all of which are expensed. Industrial Fulian R&D only accounts for 2.3%.

In 20 16, apple introduced a new wireless headset, but the production requirements were particularly high, and hundreds of precise components had to be stuffed into it. The original foundry, Inventec of Taiwan Province Province failed to meet the requirements.

On 20 17, Cook came to Luxshare, Kunshan, and Wang Laichun personally led the tour.

The two sides watched the operation of the factory women workers and had a pleasant conversation. Cook said:

Luxshare not only became a supplier of Apple, but also a supplier of Huawei, Xiaomi and vivo, and entered the assembly field in automotive wiring harness very early.

Since then, Luxshare has truly got rid of the shadow of Foxconn and stood side by side with it.

Perhaps, 20 years ago, Wang Laichun would not have thought that he could achieve today's success.

In fact, every step of Luxshare is steady. OEM brings in income, develops its own brand, accepts small orders that others don't want, overcomes difficulties, trades for the market, integrates resources, innovates and improves, and wins trust.

Every copy is natural, but it is gradual.

If you want to break the cocoon into a butterfly, you have to practice your basic skills hard.

Walking with people, only scraps are left, skills are exchanged, and the future is bright.

Some people say: Only when you are excellent can you meet an excellent world.

If you are really good, where do you need the whole world? You can create the world you want.

A person's success is nothing more than five steps, growing in the direction he wants, following people who are worth learning, precipitating and polishing a hard work and building his own value system.

As the saying goes:

"It is a great thing to successfully deny others, because it proves that you have not only defeated yourself, but also defeated others."

-End-

Author: Liang Xiaoxiao