The KFC advertising video has received a lot of bad reviews. How to write its advertising copy?

KFC’s advertising video received a flood of negative reviews. How did you write its advertising copy?

KFC is a chain store that many young people eat very much. And he has branches all over the world, so it can be said that this drumming is still very popular. For such an organization, its advertising copy should be very well written. Only in this way can we cater to the consumer psychology of consumers around the world.

KFC’s fried chicken, burgers, fries, etc. are very popular around the world and have formed a very influential food culture.

But this time KFC made a big joke in its advertising copy. And many consumers don’t quite pay. What is going on? Let me explain it to you in detail below.

His advertising copy was Happy Emancipation Day, because it was the Emancipation Day of the black slaves at that time, so there was nothing surprising about such a slogan. But if you look at this sign alone, there is no problem and it is still normal. But if you look at its promotional pictures, you will find that there are some discriminatory things in them.

But according to foreign media reports, a KFC store was opened to celebrate Black Liberation Day. Specially planned a very unique advertising copy. The slogan of this copy is Happy Liberation Day. If you simply look at these words, there is nothing to be alarmed about, they are all normal things. After all, this is a holiday, so this is understandable.

But what is surprising is that in addition to this copy, there is also a very eye-catching picture. The picture content is like this: a golden chicken leg, but its "projection" on the wall is It is a fist that has been clenched and raised upward. This fist is a symbol of "black power". In everyone's eyes, this is like comparing "black power" to a chicken leg.

After this advertisement came out, many people expressed disbelief. Some people thought it was a prejudice against black people who love fried chicken. Some people think they are deeply discriminatory against black people.

But in any case, this copywriting is indeed very stupid, because it caused a lot of controversy. If there is such a controversy, it will definitely affect his business, so in any case, this advertising plan is not very successful.

So let’s talk about an advertising plan. The plan is still very important. If the copy is well written, it will definitely be very popular. If the copy is poorly written, its reputation will decline little by little, and the final impact will be on its turnover and income. . Therefore, when writing advertising copy, you still need to pay attention to some other things. In this way, your sales revenue will not be affected.

The above is my personal opinion. I hope my answer can be helpful to everyone. Friends who like it can like and follow it in the comment area below. I will actively interact with everyone.