Do Internet celebrities really become popular on their own?

Most Internet celebrities do not become popular by themselves, but by the strength of the entire team. No matter how beautiful and talented he is, his influence alone is very limited. Especially in this era where there are many Internet celebrities, it is difficult to become popular without the planning of the entire team and the personal market positioning of Internet celebrities. What Internet celebrities say and how they perform are designed. Each Internet celebrity has a personality. This is a set of routes set by the company for Internet celebrities, just like celebrities. So now there are many professional performing arts companies that package and create Internet celebrities. The nature of the entire company is the same as that of film and television companies in the past when they packaged celebrities.

However, some Internet celebrities may have become popular due to their personal influence, but this proportion is very small, maybe one or two out of 100. Most of them are planned by the company's packaging. Internet celebrities who become popular on their own do not say how powerful they are, but that they have found the right direction and are particularly professional in this field.

For example, there are many foreign beauty bloggers on Youku. When social media just emerged, these beauty bloggers published their own videos on Youku. They usually study makeup very deeply, and at the same time She is also very experienced in makeup, and she is very beautiful, so she attracted a lot of fans when social media just started. But later, more and more people flocked to Youku to become bloggers. It was very slow to gain fans by yourself. Most of them were operated by a team behind them.

There is also a possibility that a certain Internet celebrity already has a certain number of fans on social media, but is not popular. But she was discovered by the brokerage company, and then the brokerage company spent money to package her. In the end, she broke through the original fan level and reached a new level. This situation also exists. Therefore, each internet celebrity has a different path to success, but not all of them become famous on their own.