Automobile Encyclopedia (Brand)

Basic information

Brand name: BMW; English name: BMW；; Country: Germany; Headquarters: Munich, Bavaria, Germany; Brand type: German; Creation time: 19 16 years; Founder: Gistan Otto; Group: BMW Group.

brand introduction

Founded in 19 16, and headquartered in Munich, Bavaria, Germany, BMW is one of the world-famous luxury car brands. BMW's predecessor was an aircraft engine factory called BFW. After the reorganization of BFW in 19 17, it was officially renamed BMW.

BMW takes high technology and high enjoyment as its brand values, and is committed to satisfying customers' greatest wishes with the latest technology and the most advanced concepts. After more than one hundred years of development, BMW now has 1, 2, 3, 4, 5, 6, 7, 8, X, M, Z, I and other series of products. On July 28th, 2020, BMW ranked 27th in Forbes 2020 Global Brand Value 100.

Car flags

Plane logo, BMW logo consists of a blue and white checkered circle, a thick white frame and the English letter "BMW" of the gray brand. The whole logo was designed in 2D, and the circles with blue and white grids were given a gray outline, and the surrounding white thick frames were also outlined in gray outline.

On the whole, it highlights fashion and simplicity, which means that the brand will continue to make progress and move towards a new era. The English letter "BMW" of the brand has also been nicknamed "Don't Touch Me" by many people (BMW happens to be the acronym of Chinese pinyin "Don't Touch Me"), which shows the dignity of the brand.

Logo history, 19 16. The new logo consists of a blue and white checkered circle, a thick black border and a set of English letters "BMW". In 1923, the logo has been fine-tuned, the golden outlines of letters, borders and circles have been enlarged, and the borders around the circles have become thicker.

In 1936, the golden outline in the logo was cancelled and replaced by fine silver lines; The letters are designed in gray, and the blue and white patterns in the circle are lighter. In 1963, the outline of the logo becomes clearer, and the white thin lines and letters are matched with white colors. In 1997, more bright colors are added to the logo to make it more interesting. 1997, logo cancelled the colorful design before and became modern and professional.

Automobile system information

As a world-renowned luxury car brand, BMW covers many market segments such as small cars, medium-sized cars, coupes, SUVs, medium-sized and large cars and luxury D-class cars, including 1, 2, 3, 4, 5, 6, 7, 8, X, M, Z, I and other series of models. Among them, BMW 3 Series, as the main sales force of the brand, won the support of many users through its good comprehensive product strength, and its annual sales volume reached 170249 vehicles.

1. stands for car series: BMW 3 Series.

Guide price: 29.39-40.99 million

As the leading sales model of the brand, BMW 3 Series is called the benchmark of luxury sports B-class car by many people because of its excellent face value and power. The appearance of this car adopts the classic kidney-shaped air intake grille, the blackened middle net is decorated with plated strips, and the classic angel daytime running lights are exquisite and dynamic, with strong visual impact.

This car is equipped with a 2.0T turbocharged engine in terms of power, with a maximum power of 184 HP and a peak torque of 300 Nm, matching the 8-speed automatic manual transmission. Abundant dynamic performance, positive throttle response and good handling. Coupled with the dynamic and exquisite face value blessing, this car has always had very eye-catching sales data.

2. Representative car series: BMW X3

Guide price: 39.69-47.98 million.

As a medium-sized SUV in the BMW family, the BMW X3 is deeply loved by many people. On the brand-new BMW X3, it gives people a very fashionable and atmospheric feeling, giving people a domineering and tough visual feeling. In the interior, the new BMW X3 makes driving more pleasant and feels more exquisite by constantly improving the detail technology.

In addition, the seat of the new BMW X3 is very textured, and it is wrapped in a large area of leather, creating a high-grade interior atmosphere. All in all, this brand-new BMWX3 is eye-catching in appearance and interior performance, luxurious and dynamic, and also conforms to the aesthetics of young people.

3. Representative car series: BMW 5 Series

Guide price: 43.39-55. 1.9 million.

BMW 5 Series is not only famous, but also its main sales force. In the new BMW 5 Series, there are amazing details in the overall design. The front face of the new BMW 5 Series adopts an optimized large-size kidney-shaped active air intake grille, and the internal folding angle and gap are consistent with those of the BMW 7 Series. The brand-new LED daytime running lights with double L-shape and sharp front surround are more and more sharp.

At the same time, the new BMW 5 Series also provides a new digital key. Through NFC technology, the iPhone models we support will become intelligent key, which can unlock vehicles, manage digital keys through Apple Wallet, * * * share with family and synchronize with Apple Watch, thus reducing personal belongings and making car life easier.

4. Representative car series: BMW Z4

Guide price: 48.88-63.38 million

BMW Z4 inherited the tradition of BMW roadster, and chose a straight kidney-shaped air intake grille that tilted slightly forward. The soft swept hood and the backward inclined flat headlights form a forward impact shape, which has a strong sense of richness.

At the same time, the BMW Z4 has a slender hood, 17-inch wheels and sharp lines, all of which show the extraordinary temperament of the BMW Z4. On the Z4, BMW's style can be seen everywhere. The body lines are clear and bright, and these flowing lines constitute the dynamic body shape of BMW Z4.

5. Representative car series: BMW iX3

Guide price: 39.99-43.99 million

With a history of 100 years, it will create a new experience of BMWiX3 luxury cockpit. On the basis of maintaining the interior design style of BMWiX3 brand, the new BMW ix3 will fully upgrade the details. Comfortable experience seat, tailored for China users; Exquisite Sensatec2.0 leather with metal decoration reflects BMW's innovation and ingenuity in the interior space, showing harmonious and luxurious sensory pleasure.

6. Representative car series: BMW M3

Guide price: 86.39-9 1.39 million.

For BMW M brand, 2022 is very important, because the 50th anniversary celebration will be held on May 24th. BMW brand recently released its M3Touring (Travel Edition) model, which uses the latest kidney air intake grille to convey a special fighting feeling. In terms of power, the new car will be equipped with a 3.0T twin-turbo L6 engine with a maximum power of 565,438+00 HP and a peak torque of 650 Nm. The transmission system is matched with 8-speed automatic manual transmission and MxDrive four-wheel drive system.