What is not the production skill of banner advertisement?

Choosing multimedia form is not the production skill of banner advertisement.

Banner advertising is the most traditional and common advertising form in the Internet field, and its image characteristics have long been deeply rooted in people's hearts. A banner advertisement is a small bulletin board across the top or bottom of a web page. When users click on it, the mouse will take them to the advertiser's website or cached page. Creative banner advertising plays an important role in establishing and enhancing the brand image of customers.

1, dynamic design.

Facts have proved that the dynamic design of online banner advertisements is the most effective way to attract viewers. Statistics show that the attraction of dynamic advertising is three times higher than that of static images, and the advertising effect is certainly better, and the ideas that designers want to convey in a few long words can be expressed through dynamic design. After Compaq adopted dynamic advertising, the number of visitors to its homepage increased by 45%.

2. Appropriate time limit.

If a designer wants to design a dynamic online banner advertisement, he should try his best to make his dynamic effect not exceed three seconds, and the longest is not more than five seconds. Designers should pay attention to the browsing speed of visitors. If it exceeds 5 seconds, it actually overestimates the interest and patience of the audience. The key is to choose the best time limit, neither too long nor too short.

3. Refine the text.

Designers should make the text shortest and highlight the key words. Some clients or managers often write long advertising words for their advertisements, hoping that designers can use them. In this case, designers should explain to them the restrictions of online banner advertisements and must not violate the characteristics of online banner advertisements themselves.

4. readability.

There is no doubt that online banner advertising is a process of transmitting information quickly, so it is extremely important for designers to make it as easy to read as possible. The factors that determine the readability of online banner advertisements include the size, color background, line spacing, word spacing and even font.

5. Avoid color abuse.

Obviously, in order to create a brand effect, designers need to apply a certain number of colors to convey a certain amount of information. Designers believe that some works need to use color to create their own satisfactory effects. But the principle is to use as little color as possible. Designers should distinguish which colors are needed and which colors are just what designers want. The number of colors used is inversely proportional to the advertising effect.