Copywriting to promote free clinics and send friends

Copywriting to promote free clinics and send friends

With the rapid development of social networking, everyone has seen copywriting. Copywriting is used to vent one's emotions and regulate one's mood. What kind of copywriting is most eye-catching? The following is the copywriting I carefully compiled to promote free clinics and friends. It is for reference only. Everyone is welcome to read it.

Copywriting for promoting free clinics and sending friends 1

Organizer:

Huangshi Fukang Hospital

Co-organizer:

Communities, sub-district offices, and town governments in Huangshi City

Activity theme:

Health and well-being, doctor’s heart

Activity content:

The feeling of happiness and health is the heart of a doctor! The professional medical team of Fukang Hospital goes into the community to show love; free health clinics are provided to residents, and health files are established, and follow-up services are provided from time to time!

Purpose of the activity:

Through the establishment of health records, a large number of potential medical patient information is collected virtually. On the one hand, the collection of these data ensures timely communication between the hospital and patients; on the other hand, it gradually expands the hospital's influence among these people, allowing the hospital's brand to be effectively spread!

Activity format:

The activity is hosted by Fukang Hospital, and free health clinic activities are implemented throughout the process. Take the community as a unit and refine it to each target community, arrange the free clinic time, and the community will arrange and organize free clinic recipients or families (the process can also receive on-site temporary participants) for centralized free clinic. As the organizer of public welfare activities, Fukang Hospital can achieve good communication with community committees and identify long-term support units. At the same time, a key component of community management work is to pay attention to the lives and health of community residents, which is the best resource of Fukang Hospital.

Activity details:

Three key points must be met for the smooth implementation of this activity:

First, the early stage promotion in the densely populated areas of the community, to maximize the Let people know and understand;

The second is the professionalism, practicality and effectiveness of the free clinic content;

The third is that some souvenirs with the hospital logo can be distributed on site to attract Everyone’s enthusiasm for participation

The above plan is the central idea of ??this planning. Other detailed implementation plans can be extended around this theme and idea. Any imperfections can be supplemented through communication! Copywriting for promoting free clinics and sending friends 2

In order to raise public awareness of the importance of sleep, in 20xx, the Global Sleep and Health Program sponsored by the International Foundation for Mental Health and Neuroscience launched a global event , March 21, the first day of early spring every year, is designated as "World Sleep Day". The campaign focuses on drawing attention to the importance and quality of sleep. The reason why "World Sleep Day" is set on the first day of early spring every year is because the periodicity of seasonal changes and the day-night cycle of sleep are closely related to our daily lives. In 20xx, the China Sleep Research Association officially introduced "World Sleep Day" to China.

1. Purpose of the event:

In conjunction with the theme of International Sleep Day, promote healthy sleep. The 20xx International Sleep Day advocates paying attention to the sleep of middle-aged and elderly people. According to reports, World Sleep Day is set on March 21 every year because it is the first day of spring. The periodicity of seasonal changes and the day-night cycle of sleep are closely related to our daily lives. According to a survey conducted by the World Health Organization on patients attending primary care in 14 countries, it was found that 27% of people had sleep problems. In 20xx, a survey on sleep problems in six major cities in China: Shanghai, Beijing, Guangzhou, Nanjing, Tianjin and Hangzhou found that China was higher than the world average, with insomnia symptoms reaching 40 to 60, slightly higher than international average. Insomnia has a great negative impact on the quality of life, but a considerable number of patients do not receive reasonable diagnosis and treatment.

2. Activity Strategy

It is our advantage to enter the community in the name of public welfare. Through this activity, we can enhance the hospital's brand and increase the hospital's visibility. It is particularly important to focus on public welfare and go into every community to conduct free clinics for patients with potential diseases in the hospital.

3. Free clinic time

March 21 (Wednesday)

4. Free clinic location

Linfen Community (Hualian Jimai (at the entrance of Sheng Supermarket)

5. Publicity Plan

1. Full-page promotion of "International Sleep Day";

2. 1,000 copies of "Healthy Sleep" in the community Distribute publicity and promotion;

3. Rolling publicity on the electronic screen of the community health service center.

6. Community introduction

Linfen community has a total population of 61,000, including 53,000 registered residents and 8,000 non-registered residents, covering an area of ??2.02 square kilometers.

7. Free Clinic Process:

Free Clinic Process on the Day

1. Hospital staff should prepare supplies for the free clinic before 8 o'clock, including blood pressure monitors and small gifts. , promotional materials, etc., the staff are in their places;

2. Distribute leaflets on site, and promptly explain the free clinic process and our public welfare to those who do not understand;

3. Select Individual critically ill rehabilitation patients came forward to explain their sufferings, thanked the free clinic doctors, amplified the family effect of the free clinic, aroused cries of cries, and brought them closer to the community (emotional cries);

4 The doctor carefully inquires about the condition, and the nurse also makes a record of the intended patient, including: name, degree of illness, address, and contact information to facilitate future follow-up. Copywriting for promoting free clinics and sending friends 3

Ai Chi Dental has prepared various forms of activities for children over 3 years old in cooperative kindergartens, so that children can establish a correct awareness of oral health care and develop a good habit of oral hygiene from now on. , striving to be a “caries-free good child”.

Option 1: Children’s zero-caries activity (parents can be invited to participate, the class teacher maintains order among the children and parents on site, the Ai Chi dentist teaches children oral health knowledge, and free children’s dental health clinic activities are carried out after class to provide Each child's oral condition will be checked, and free dental caries prevention benefits for children ("children's pit and fissure sealing and full-mouth fluoride application") will be provided in the name of the school district)

1. The purpose of the children's zero-caries activity

1. Carry out activities with the theme of "Healthy Oral, Happy Family" for new children entering school every year. It aims to give full play to the strengths and functions of the family, improve family members’ awareness of oral health care and their concern and ability for children’s oral health.

2. The cooperative campus can invite parents of children to participate. According to the age characteristics of children, Ai Chi dental doctors can expand children’s knowledge in aspects such as the structure of children’s teeth and dental health care, so that children can grow up since childhood. Develop the awareness of caring for and protecting teeth, and inform parents about the aspects of children’s oral health that they should pay attention to.

2. The time for children’s zero-caries activities

The cooperative school district determines the time and can be carried out in multiple classes in sequence

3. The organization form of children’s zero-caries activities

1. Ai Chi Dental promotes “Tooth Love Day” to parents through its website, windows, and big screens.

2. Each class conducts educational activities for children on “protecting teeth and staying away from cavities” based on the age characteristics of the children in the class.

3. Ai Qi’s dentist will check the oral cavity of each child, record the child’s oral condition and precautions, and hand it over to the teacher to pass on to the parents, or the parents will inform them directly when they are present.

4. Division of labor and specific arrangements for various personnel

1. The class teacher is responsible for publicity to parents.

2. Teachers in each class are responsible for the “Zero Caries Plan” educational activities.

3. Ai Chi Dental is responsible for lecturing on children’s dental health knowledge.

4. Ai Chi Dental is responsible for the oral health examination of each child after class.

5. Organize photos and activity content of each class.

6. Summary of the content of each class. Copywriting for promoting free clinics and sending friends 4

1. Purpose of the event:

In order to better implement the work spirit of the Ganzhou Municipal Party Committee and Government of “delivering policies, warmth and services”, make full use of Our hospital’s medical technology advantages provide high-quality medical services to the people and improve the health level and self-care ability of local residents. Based on the actual situation of Longxia Township, we formulated the 2012 xxxxx First Affiliated Hospital’s “Sending Medicine and Medicine to the Countryside Service” activity plan, specifically The content is as follows.

2. Event time:

June 3 (the fourteenth day of the fourth lunar month)

3. Event location:

The unveiling ceremony was held at the township health center, and the free clinic was held in Wei Town, Longxia Township, Quannan County.

4. Activity process:

7:30 am - The medical team departs from Ganzhou and is expected to arrive at 9:20

9:30 am - ——The unveiling ceremony of the "Telemedicine Service Station" was held at the township health center and medical service promotional materials were presented.

10:00 a.m.—Free clinic will be held in Xiangwei Town.

12:00 noon——lunch

2:00pm——the medical team returns

①In order to better provide reception and free clinic For service work, please identify the following visiting personnel:

Medical service personnel participating in the "free clinic":

Who are the hospital leaders who come with the medical team? The leader of the speech at the unveiling ceremony?

Who are the staff of the Publicity Section and other personnel?

② The unveiling ceremony of the "Telemedicine Service Station" will be held at the township health center at 9:30 am and the specific details of the presentation of medical service promotional materials:

On the day of the event, TV stations will be arranged to follow up the reports and publicity , county leaders and township leaders will participate in the unveiling ceremony, please make the following preparations:

1. A brief five-minute speech by the hospital leaders at the unveiling ceremony.

2. Prepare a new version of our hospital’s address book (give it to the township health center after the unveiling for future technical consultation and guidance)

3. Prepare some medical service promotional materials and give it as a gift after the unveiling Township Health Center (publicity materials mainly include: diagnosis and treatment of hand, foot and mouth disease, pediatric fluid therapy, the latest version of basic clinical skills operating standards, 10 copies each of drowning, pesticide poisoning and heat stroke first aid treatment)

4. Other promotional materials (No limit on content) etc.

③The specific details of the free clinic held in Xiangwei Town at 10:00 am:

1. The township health center will provide two nurses to measure blood pressure (sphygmomanometers prepared by the health center themselves) .

2. Our hospital’s free clinic doctors must prepare their own work clothes, stethoscopes, medical advice notes, etc.

3. Arrange for a free clinic doctor representative to prepare a brief interview speech with the TV station.

4. Types of medicines carried: cold medicines, heatstroke prevention medicines, commonly used medicines for digestive system diseases, commonly used antihypertensive medicines, commonly used antibiotics and some other commonly used clinical medicines.

④ During the free clinic in the morning, the hospital leaders visited the remaining contact households:

Since the day of the free clinic was the same day, and the medical experts of our hospital had a free clinic that morning, the leaders visited and contacted in the morning The probability of a household being empty is relatively high. In the later stage, xxx, the stationed escort team member, is mainly responsible for visiting and contacting households and providing good service.

1. May 31st is the day of commemoration. A poster of the “First Affiliated Hospital of Gannan Medical College Sends Doctors and Medicines to the Rural Areas” on June 3rd will be posted at the entrance of the township government.

2. Arrange cadres in each village to publicize and notify free clinics, collect information about patients with difficult diseases in the village, and inform the team members stationed at the affiliated hospital.

3. Before the free clinic on June 3, prepare tables, stools, expert name tags, and free clinic promotion banners.

4. Arrange two village cadres who can speak Mandarin to prepare for translation when communication is not smooth.

5. The township leaders who presided over the unveiling ceremony on the day of the event and their brief speeches.

6. Arrange for some village cadres to conduct free clinics that morning and lead the leaders of the First Affiliated Hospital to visit farmers.

7. Arrange interviews with county leaders and TV stations. Copywriting for promoting free clinics and sending friends 5

Activity name:

Sanitation to the countryside activity - AIER Eye Clinic Bright Tour.

Free clinic time:

July 28, 20xx

Free clinic location:

Ophthalmology Department, Wangkui County Red Cross Hospital

Free clinic expert:

Hou Qinying

Purpose of free clinic:

Develop patient resources in Wangkui area, create economic benefits, and build brand awareness.

Scope of activities:

All patients with eye diseases in towns and villages within the jurisdiction of Wangkui County and surrounding areas (within 1 hour’s drive).

Activities:

Our hospital’s free clinic team led by teacher Hou Qinying went to Wangkui to diagnose and treat patients with eye diseases. Comprehensive diagnosis, treatment and screening of patients with eye diseases are provided, and patients in need of treatment are explained, diagnosed and treated. Patients who intend to come to our hospital for treatment can take our hospital's vehicle back to Kazakhstan that night to come to our hospital for diagnosis and treatment.

Participation requirements:

As long as you are an eye disease patient and you want to restore your vision.

Brief description of the event:

The total duration of the event is from July 20th to July 28th. Through 9 days of ground publicity and 5 days of TV advertising, the official free clinic event will be promoted. Held on July 28, 20xx; time 8:30 to 17:00. Patients with clear intentions on the day of the event can be directly brought back to our hospital for treatment.

Activities focus:

1. Publicity.

The first part: Publicity Team, the team consists of 7 people including 1 team leader, responsible for promoting the public relations of the regional administrative department, 1 public relations person; responsible for publicizing the regional online medical public relations work, 1 self-owned car Driver; responsible for driving the propaganda team and 4 leaflet distributors.

The second part: TV publicity. Our hospital will publish advertisements and the project will be funded and contacted by the Red Cross Hospital.

The third part: on-site publicity, including building advertisements, banners, banners, guide boards, publicity commentators, etc. The elements of each part are combined in sequence through time to achieve the best Publicity effect.

Part 4: On-site diagnosis and treatment promotion, executor: diagnosis and treatment team; this link is the most direct and most effective link, which determines the final effect of this activity.

2. Diagnosis and treatment.

Part One: Treatment process: Guidance - Organization and explanation - Screening - Expert diagnosis and treatment - Education of key patients - Directly brought back to our hospital

Part Two: Diagnosis and treatment equipment; I The hospital provides its own slit lamp and fundus lens.

3. Logistics.

The first part: the logistics of the propaganda team; the network team is responsible for it; various consumables and promotional materials are printed in Kazakhstan and must be in place on time, and promotional vehicles are rented locally.

Part 2: Logistics of the medical team; Director Hu is in charge, leads and prepares the team. They bring their own slit lamp (marketing department) and fundus of our hospital, and the vehicle is a Ford Transit from our hospital. Copywriting for promoting free clinics and sending friends 6

1. Background of the event

With the arrival of spring, community residents are going out more and more. At the same time, spring is also a period of high incidence of diseases. By forming a team, we can establish free clinics and community lecture models. , ensure the number of patients who come to the hospital for physical examination every day, promote a positive medical public welfare image, and at the same time drive the increase in visits and inpatients in departments such as Internal Medicine and Pain Physiotherapy Department of Zhengzhou Dexin Hospital of Traditional Chinese Medicine. At the same time, effective publicity is carried out for breast, gynecology and other departments to improve The popularity of a specialty drives the development of its reputation.

2. Purpose of the event

Ground marketing, go directly to the terminal, and let the hospital’s experts, technology, environment, services, benefits, and public welfare concepts penetrate into surrounding communities through free clinics, publicity and other activities , enhance the overall influence of the hospital, and at the same time increase the number of hospital patients through free clinics, enhance popularity, and drive the efficiency growth of participating hospitals.

3. Marketing strategy

In accordance with the requirements and calls of higher-level health departments and in the name of public welfare, we will enter the community, enhance the hospital's brand through free clinics, and increase the hospital's popularity. Focusing on public welfare, we go into every community and conduct terminal ground marketing targeting patients with potential diseases in the hospital.

4. Free clinic content:

1. Carry out free clinic work: preliminary screening, diagnosis and general treatment, popularization of medical knowledge and health knowledge, and consultation on common medical and surgical diseases and chronic diseases , guide the public to seek medical treatment scientifically, advocate a healthy lifestyle, and at the same time effectively collect patient information, and use on-site consultation and secondary follow-up visits to increase the rate of hospital appointments.

2. Carry out health lectures: hold health lectures for the general public, organize experts from various disciplines to give health lectures in the community, improve the health awareness of the people, and master practical common sense of healthy living and specialized disease prevention. knowledge, cultivate correct medical concepts, promote trust in the hospital and increase the number of medical visits.

6. Publicity Forms

1. Promote to the community one week in advance, including banners, posters, single pages or notices

2. Coordinate community volunteers Carry out preliminary publicity, focusing on the specific time and location of the free clinic;

7. Free clinic process

1. The staff of the participating hospitals should arrange the supplies needed for the free clinic before 8 o'clock, including blood pressure monitors, Small gifts, display racks, promotional materials, etc., the staff are in place; 2. Distribute leaflets on site, and promptly explain the free clinic process and our public welfare to those who do not understand;

3. Select individual patients with severe rehabilitation The patient's personal experience, explaining the patient's pain, thanking the free clinic experts, amplifying the family effect of the free clinic, arousing cries of excitement, and bringing the relationship closer to the citizens (emotional selling);

4. Experts carefully inquire about the condition, and the nurse At the same time, records of intended patients should be kept, including: name, degree of illness, address, contact information, to facilitate future tracking;

8. Summary of activities

1. On-site service personnel Collect statistics on the physical examination personnel and patient information on the day, keep records, and establish a patient information database;

2. The return visit personnel will make phone calls to accurately understand the condition of the intended patients, and strive to impress the patients with true feelings to come to the hospital for treatment;

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3. Allow patients to seek treatment voluntarily and comfortably, and at the same time, communicate with patients in a timely manner about recent hospital activities, including preferential surgical policies;

9. Activity materials

1. Display racks :

(1) Introduction to the hospital;

(2) Expert display

(3) Technology and equipment display

(4) Medical insurance and rural cooperative medical policies

(5) Environmental display

(6) Internal medicine and traditional Chinese medicine specialty display

2. Paper and other promotional materials

(1) Overall hospital promotion brochure: The content includes hospital introduction, expert introduction, technology and equipment introduction, medical insurance and rural cooperative medical policies, and hospital environment;

(2) Appointment form (copied and completed) Production)

(3) Department discount card, hot water bottle

(4) WeChat QR code engraving

(5) Banner

　(6) Doctor’s business card

3. Others

(1), 2 free clinic tables

(2), 8 free clinic stools

(3), free clinic staff station card, name tag

(4), vehicle: 1

(5), nurse uniform, ribbon

10. Policies to benefit the people

1. Patients who need to go to the hospital for treatment on the day of the free clinic enjoy free pick-up and drop-off services, and registration fees are waived (can be reasonably determined by the consulting doctor based on the patient's age and other actual conditions).

2. Consult the doctor for a bill, and the expert registration fee will be waived when you bring the bill to the hospital for treatment.

3. Those who need hospitalization for surgical treatment will be given priority in bed arrangements;

4. Enjoy one free TCM physiotherapy session (choose one of acupuncture, moxibustion, cupping, and red light).

5. During the holiday activities, preferential policies will be formulated and implemented based on the actual situation of the hospital’s operations. (Preferential policy during special periods)

11. Effect evaluation

1. Scale of free clinic: The scale will be assessed according to different communities, and the general number shall not be less than 20 people;

2. The number of people who call the free clinic should be no less than 15.

3. Second visit to all patients who left phone calls

4. The estimated appointment rate in the early stage is 1/10; the attendance rate: 1/20; copywriting to promote the free clinic and send it to friends 7

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In accordance with the arrangement of our hospital’s “Doctors Helping Patients” activities, implement the spirit of relevant documents, in order to help the majority of patients in the county create a “harmonious, healthy and warm” beautiful home, in response to the national medical and health system reform, The leaders of our hospital led personnel from relevant departments to carry out free clinic activities throughout the county to serve the masses, publicize the preferential policies of our hospital’s medical reform, knowledge about the new rural cooperative medical system, and popularize relevant health and disease prevention knowledge.

Activity theme:

Carry out free clinic activities in the countryside and bring health services to people around you

1. Purpose of the activity:

Through " "Doctors Helping Patients" activity is an opportunity to promote health knowledge, new medical reform policies, and provide medical and drug delivery and other related diagnostic and treatment services to the general public, so that the general public can understand health knowledge and enjoy the benefits of expert diagnosis and treatment services nearby. Through free clinics, a large number of potential medical patient information is collected virtually. On the one hand, the collection of these data ensures timely communication between the hospital and patients; on the other hand, it gradually expands the hospital's influence among these groups, allowing the hospital's brand to be effectively disseminated.

2. Activity organizer:

Huanxian People’s Hospital

3. Activity target:

The broad masses of the county.

IV. Activity time:

Starting from April 20, 20xx

V. Activity steps:

(1) Preparation stage :

1. According to the hospital's arrangements for the "Doctors Helping Patients" activity, determine the participants and division of labor of this activity, and pay attention to the division of labor of personnel who maintain order on site during free clinic activities.

2. Prepare event-related items (tables, chairs, banner hanging locations, pre-event publicity, etc.).

3. The hospital office has determined and prepared the venue for free physical examinations. Those who participated in the free clinics in the countryside distributed leaflets and brochures along the streets of farmers' markets to guide the masses to participate in the free clinic activities.

(2) Implementation stage:

1. According to the determined free clinic time (attached table), on the day of the free clinic, our hospital organizes personnel to complete the event site layout (including tables and chairs for the event) layout, hanging banners, display racks) to create a warm atmosphere of medical services.

2. The leaders who are responsible for each area shall organize and arrange the free clinic work in their own area.

3. Organize people to conduct physical examinations in an orderly manner and provide diagnosis and treatment services.

4. Distribute health care, disease prevention and treatment health brochures and other promotional materials to people who come to participate in free clinic activities.

5. Ending

6. Anticipated difficulties and solutions:

Problem 1: The event may happen to be on a rainy day, causing the venue to be inappropriate and the crowd Inconvenience of traveling.

Solution: Activate the plan, change the time due to rainy weather, and make other arrangements to notify the public to come and participate in the free clinic.

Problem 2: There may be a lot of people at the event site, and the order is chaotic.

Solution: Provide some chairs for the elderly to sit on, and organize enough people to maintain order on the site.

7. Required supplies:

Promotional banners, leaflets, brochures, display racks, patient statistics forms, medical equipment, paper clips, cups, purified water, pens, registration books , "Doctors Helping Patients" work log, poor patient data sheet, and patient files.