What is the threat to HBN skin care products?

The industry level of competitors is at the same starting line, and their products have the same or similar functions, so there is a great substitution risk.

The competition for cosmetics advertisements is also fierce. Advertising is the main way of publicity in domestic cosmetics industry. The cosmetics industry is also in urgent need of upgrading. Affected by the financial crisis, rising costs and falling profits have become an indisputable fact. If enterprises do not adjust their industrial structure, they are likely to be eliminated by the market.